Corporate Image Formation

Creating a positive image or publication is an achievement, a reputation as well as a primary goal for public relations activities in performing its role in the company it represents (Ruslan, 2007, p.27). An image definition is an impression of an organization based on knowledge of experience (Jefkins, 1994, p.321).

Corporate image in the eyes of the public can be seen from the opinion or communal mindset when perceiving the reality that happened. Thus, one thing that needs to be understood in terms of the process of image formation is the perception (which develops in the public mind) of reality (which appears in the media) (Wasesa, 2005, p.13-15).

From above it can be concluded that the image of the company is a company character built to

Wish image, image to be achieved by the management of the company to be known, and received positively by the public or the public. Namely the image that the management wants to achieve to the company to be known, and received with a positive by the public or the public.

4. Corporate image, the overall corporate image, be it about its history, good service quality, product quality, good industrial relations, marketing, up to corporate social responsibility. The image of the company depends on the person 's judgment on the company as a result of the behavior of the people within the company itself. In the end, everyone inside the company contributes to public relations, especially when they are in direct contact with outsiders whose opinions and attitudes can cause problems for the company.

5. Multiple images, a collection of images representing corporate image, where public relations will display awareness of corporate identity, logo attributes, brand 's name, front liner uniforms, building figures, office lobby decoration, and the appearance of the professionals.

6. Performance Image, this image is more directed to the subject, how the performance or appearance of each member of the organization so as to bring the image of the

Personality

The overall characteristics of the company that the targeted public perceives as a trustworthy company, a company with social responsibility.

2. Reputation

Things that have been done by the company and believed the target public based on their own experiences as well as other parties such as the security performance of a bank 's transactions.

3. Value

Values owned by a company in other words corporate culture such as management attitudes that care for customers, employees who respond quickly to requests and customer complaints.

4. Corporate Identity

Components that facilitate the introduction of targeted public to companies such as logos, colors, and slogans.

The process of image formation ultimately produces certain attitudes, opinions, responses, and behaviors. To find out how the image of a company within a company required a study. Because through research, the agency can know what is liked or not, and can take a rare-representative step, or improvement of the company. Image research provides information for policy evaluation, fixes misconceptions, determines the company 's next strategy, in order to survive and even grow