There are different types of stories that can be seen in newspapers every day; it is what constructs the world and why social meanings are created (Archetti, 2010). All of these have their respective sections in the newspaper, but not all stories were given opportunity to get published due to the fact that there are certain criteria of newsworthiness or news values that news media apply when selecting the news (Stromback, Karlsson, & Hopmann, 2012). Gatekeeping also has its support in this research. It is the manner how journalists select, report and display their work for the public to consume (McElroy, 2013), develop their own instincts about audience preference based on their assumptions and intuitions (Shoemaker, Vos, & Reese, 2009), and …show more content…
The analysis of the tonality in media content is a process to analyze the framing of an issue. (Messner and South, 2011). In the 2012 research of Pew Research Center in Washington, DC where they examined the tone of media coverage of Barack Obama and Mitt Romney five days after the second presidential debate (a month before 2012 United States presidential elections), it turned out that both candidates received more negative stories than positive ones. Michaelson and Griffin (2005) stated that the analysis of tonality uses a subjective assessment to determine if content is either favorable or unfavorable to whom being discussed. In contrast with the 2012 coverage, the research also showed that the media coverage of Obama in the 2008 US presidential election campaign against John McCain was more favorable than it was in 2012. Obama received 36% positive-toned news in 2008, while chopped down to about half, 19%, in 2012. Accordingly, Obama’s percentage of negative-toned news hasn’t changed drastically: 31% in 2012, and 29% in 2008. Furthermore, the research found out that neutral coverage has grown significantly from 35% in 2008 to 50% in 2012. Tonality, linked with the study of framing, is an important component in examining how an audience perceives certain issues (Messner and South, 2011). In a nutshell, the research has somehow proved that tones in news coverage, particularly this event, could be a factor that influences voter’s preference, due to the fact that there is irregularity in news coverage between the candidates, which evidently, Obama was the victor.
Contrary to the Pew Research Center research about the tone of media coverage of Obama and Romney, Schoenbach and Semetko (1992) suggests that the positive tone in news coverage of a certain issue reduces the salience of that issue on the public
Stories are no longer respectable and virtuous as they were at modern journalism’s beginning. Thus, by journalists Fallows and Rothman have named the media as unethical. Another way that modern journalists have transformed today’s media is that the media now relies on the popularity of its stories and articles. Journalist Jack Shafer uses his article, “The Rise and the Fall of the Obama Media Romance” as an example of popular opinion reflecting
The discussion of polling techniques relates because poll representations categorize people as for or against something, even when some people have no opinion. This supports Fiorina’s opinion, “The simple truth is that there is no culture war in the United states…”. The discussion of political influence is relevant because everyone has different opinions about everything. The different opinions are based upon political influences the person has encountered throughout their life. The discussion of media types and power is important because media influences the opinion of the
The argument can be made that, instead of appealing to the lowest common denominator in the public, at least some media should give the more informed and critical segment of the people what it wants (Lazere 305). The people are considered to be the largest segment of the audience and that should be enough evidence for the media members to make the news tailor made for the viewing public. When confronted with said evidence, most media members blame it on education. “One professional consultant who pioneered these formats justified them by claiming, “People who watch television the most are unread, uneducated, untraveled and unable to concentrate on single subjects more than a minute or two.” (Lazere 306).
Katie Couric, a well known American journalist once said, “They like being able to turn on the television day in and day out to see someone that they know and they feel comfortable with and trust hopefully and respect even.” (“Katie Couric Quote”) Essentially, a television journalist welcomes themselves into homes all over the world everyday and it is up to the resident to put their whole trust in them. Telling people the news can be difficult, but it is also an experience that the journalist and the viewers experience together. It is the trust of that journalist that creates viewership and the urges to turn to certain channels when gathering news.
The first theory, agenda setting through gatekeeping, is evident in the film. Agenda setting “looks on story selection as a determinant of public perceptions of issue importance” (McCombs, Shaw and Weaver, 7). The term gatekeeping is similarly used to “describe the way the media make decisions about what stories to discard or run and when and how much attention to give a story” (Laidlaw, 41). In the movie, the British media highlighted the death of Princess Diana and how the Royal Family was not showing enough grief. The British media prioritized this story, which can be seen from how the announcement of Princess Diana’s death appeared on numerous media outlets.
Because of the Internet, citizens can get more current political information conveniently. There is no limit on number of people, area, time and hierarchy. Widely dispersed and good interaction can attract more people to focus on political news. Nevertheless, media can influence citizens’ view of representatives. People may vote blindly.
American journalist and politician, Clare Boothe Luce, in her opening speech at the 1960 Women’s National Press Club meeting, prepares her audience, qualifying and defending her forthcoming criticism. Luce’s purpose is to provoke thought in the journalist’s minds on what journalism is really about at its core. She adopts a frank and humorous tone to best capture the attention of her intended audience of female journalists. Through, appealing to the ethos, logos, and pathos with flattery, syllogism, and rhetorical questioning to prepare the audience for her message: “the tendency of the American press to sacrifice journalistic integrity in favor of the perceived public demand for sensationalist stories.” In the first paragraph of her speech, Luce assures the audience that “[she is] happy and flattered to be a guest of honor…”
In general, the media tends to cover races that are competitive, and the more competitive the race, the more likely it will be covered. Also, when races have the potential to interest viewers in other ways, such as elections in which celebrities run for office, there is a greater chance of media coverage as well. Through the use of paid media, contrast and attack ads, and the internet in general, television and media affect the choice of candidates in presidential elections in multiple ways. In terms of paid media, as stated in “Am Gov 2015-2016,” candidates may utilize paid media in order to “emphasize their good character and their stand on important issues” (220).
Whether it’s just trying to get the information out there or trying to prevent these situations, news reporters make society uneasy because of the information they are putting out into the world
Society expect to be constantly entertained; they have become so concerned with things such as who the latest star is dating, scandals, or dumb people doing rather idiotic things. Much of society have been consumed in their personal instant gratification and what makes them “happy”. When on an off chance that news does show things that are serious and impactful(not necessarily positive things that is happening in the world) people have become so numb that the best they could do is feel sympathetic and at worst continue on with their day. The other part of the problem is that those behind what is being published and shown on the news media have been absorbed in their avarice nature, whatever allows them to make as much profit they do. “Writing thousands of hours of coverage from what could have been summarized in a couple of minutes every few weeks, a new rhetorical strategy was developed, or-let’s be generous-evolved”(6), Saunders describes the new formula formed by mass news firms that would yield the most profit.
Agnew suggests that President Nixon’s “words and policies were subjected to instant analysis and querulous criticism.” The diction “instant” reveals the idea that after delivering his message by the use of television news, he immediately received criticism from the commentators. This further indicates that the use of television news can lead people to receive negative feedback. Furthermore, the supporting ideas in the fifth paragraph of Agnew’s speech contribute in suggesting that the usage of television news can direct people to make contradictory comments. Moreover, the following allusion to Mr. Harriman’s contradicting advice emphasizes the idea that there may be negative sides to informing citizens through the use of television news.
Murrow Political Bias in media is one of the most rampant examples of bias in terms of its influence on mindsets of people. The statement above by Edward R. Murrow makes total sense in today’s world. Political Bias is at its peak during elections. Public has to vote for candidates and much information about the candidates comes from media. Media, during these times, takes this advantage.
The theoretical framework of this thesis is based on agenda setting theory and the concept of framing. Walter Lippmann intellectually founded the concept of agenda setting. Even though Lippmann not yet mentions agenda setting namely, he does indeed elaborate the theoretical foundation and the general ideas, which essentially define agenda setting theories today (McCombs 2004, 3). “His thesis is that the news media, our windows to the vast world beyond direct experience, determine our cognitive maps of that world” (McCombs 2004, 3).
A frame is the set up and order of a new story, with the goal of influencing the audience to favor one side or the other. Biased media frame stories can drastically change the audiences’ views and will get their ratings up. Tim Groseclose of UCLA and Jeff Milyo of the University of Missouri at Columbia have said, “For every sin of commission we believe that there are hundreds, and maybe thousands, of sins of omission – cases where a journalist chose facts or stories that only one side of the political spectrum is likely to mention.” When thinking of the media you often think they are reporting accurate information. That is not always true.
Society as a whole tend to watch the news outlets that most fit with their own beliefs. As shown by a Pew Research Center study in 2014, “When it comes to getting news about politics and government, liberals and conservatives inhabit different worlds. There is little overlap in the news sources they turn to and trust. And whether discussing politics online or with friends, they are more likely than others to interact with like-minded individuals” (Mitchell et al). This is called selective exposure and involves the theory of cognitive dissonance, where people seek means to rationalize their beliefs by avoiding information that clashes with their existing views (Festinger).