Essay On Self Promotion
Introduction
When promoting one-self as a designer, it is very crucial to hone your branding expertise. As you think about it and ponder over it, it might seem like common sense and a very easy task to accomplish; however, self-promotion can be more challenging than you think. It involves much more than just organising your portfolio, may it be a published hard copy or digital. Proper self-promotion requires an understanding of the market, latest approaches and outreach programs and different platforms to set foot let alone compete in an ever-demanding market.
This report is just about that. Its about DISCESSIO, a self-promoting brand by Disha Makhijani. It is a detailed account of the brand itself, what it stands for and its current and probable marketing strategies.
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Names, businesses, places, events and incidents are either the products of her imagination or used in a fictitious manner. Any resemblance to actual persons, living or dead, or actual events is purely coincidental.
After you are done with the brand history, a brand needs a mission and vision statement. This is like a promise you make to your clients and also what you wish to achieve in the next few years. What would you like your brand to achieve, where would you like to see it reach. Although, your vision could also be your personal statement as to where you want to be in the next few years. Either way, it tells your clients what you aspire in life. Below is the mission and vision statement for DISCESSIO. It entails what DISCESSIO promises to its clients.
Strive to manifest ideas in an innovative manner, and execute them with panache. From concept to completion, we go the extra mile to exceed your expectations.
Our vision is to look around the world, and see our designs everywhere.
Your brand also needs a tagline, which needs to be catchy. It has to be something that users remember easily, something that is etched in a client’s memory. DISCESSIO’s tagline
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