Analysis First draft
When producers for commercials are coming up with advertisement ideas they must tap into at least one of the three rhetorical appeals, Pathos, ethos, and logos. Tubi’s Super Bowl commercial caught the internet by storm. Critics were raging about how they played with many people's emotions and created a tremendous spark for their previously lesser-known company. You may be thinking how this could be commercial or catch anyone's attention. The part that got everyone talking about Tubi was how they had a popup box come up from the bottom of the screen. The popup made it look like someone was clicking the remote and changing the channel to their streaming service, and playing a very popular movie Mr. & Mrs. Smith. It had …show more content…
Pathos is described in chapter five of The Structure of Argument as “emotional appeal combines with logical and ethical appeal to sway the audience” (132). So the appeal they used was pathos because the ad made them feel angry and confused about how their T.V. was changing the channel from the biggest event in our nation. Using pathos was a great tactic because being a super bowl ad it had millions of eyes, it was short but tapped into almost everyone's feelings. Another great part about this advertisement was it had everyone chit-chatting about their product, which created buzz or interest surrounding what they had to …show more content…
An example of this is the producers of this commercial using pathos to tap into the audience's feelings to make sure their company stays on the audience's minds. As Chapter 7 says “ when you read or listen to a well-constructed argument, you should be aware of what the claim is” (191). With the Tubi commercial being as short as it is, it can be hard to find out what the main argument or claim can be. “Claims of value….. they attempt to prove action, belief, or condition is right or wrong good or bad” (175). After analyzing and watching the commercial numerous times with little to no evidence from the advertisement, and reading chapter six. The main claim came to light. During the commercial, the producers used prior knowledge that people are gullible and willing to believe things with little context. So they took that and ran with it. That helped develop their argument that even bad exposure is positive
Question: Where is the largest target audience to hear your message? Answer: the Super Bowl. According to Neilson, the television rating service The Super Bowl had 111.5 million viewers this year. Many of those 111.5 million viewers are only watching to see the best part, the commercials. Companies who advertise during the Super Bowl are aware that people expect great commercials during the Super Bowl; they also know that many people only consider watching the Super Bowl Sunday as the best day to see the commercials in the first place.
Pathos is an appeal to the emotion of the audience. One superb example of pathos are the sad animal commercials looking for donations. Logos uses logic as a form of persuasion. A great example of this is by listing facts that promote the main message. Lastly, Kairos considers the timing and context of the message.
In this HSBC advertisement, pathos begins right from the start as a, “what will happen next” factor comes into place. The audience may assume that the beginning is slow, adding that the rest of the video is slow. The background music adds an effect because it is also slow, with a soft voice. But, instead, the theme changes and it become loud with destruction. Pathos involves an effect, thus, it creates an effect where the audience is wondering what is going on.
A commercial that inspires people to be whatever they want when they grow up is something that everybody wants, especially parents. The super bowl baby legends has a very good idea on what they intend to get out of that commercial. The super bowl has many young viewers, which is a good opportunity to put an inspiring commercial in between cuts. The super bowl baby legends is a very eye catching commercial that is also very inspiring for any person trying to play football or even any person who just needs a little inspiration.
This leads people to partake in what that commercial tells them to do without much of a second thought. The ASPCA quietly takes advantage of that ethos. Quietly because in those commercials they are heavy on the emotions and pathos side of things. That hint of credibility however helps boost ASPCA’s persuasiveness of the commercial making them want to
I also wanted to use very strong pathos because if the readers feels emotionally sad, then that can persuade my audience a lot more. The way that I did this, was use sad music in the background of my commercial. I also used a video in which the renter was blocking his door because the landlord was kicking down his door and trying to get him out. I wanted to get an actual video about landlords abusing renters because it shows that my resources are true and that can persuade my reader a lot more.
Bai brand is a beverage company founded in 2009 in Princeton, New Jersey. Its flagship product is Bai Antioxidant infusions. Dr. Pepper Snapple Bottling Group ended up purchasing Bai Brans for 1.7 billion dollars cash. The commercial “Bai goes Big For the 2017 Super Bowl” successfully advertises their product, the Bai drink, and encourages individuals who want a refreshing, yet healthy drink, to try a sip of Bai. Pathos is found in nostalgia for the song “Bye Bye Bye” which was a very popular song in the 90’s.
Logos: This appeal targets the audience's rationality and reasoning abilities. It relies on reasoned arguments, facts, evidence, and logical explanations. Speakers using logos present their viewpoints as logical and well-supported, using deductive reasoning and syllogisms to demonstrate the validity of their claims. Pathos: The appeal to pathos targets the audience's emotions. By evoking emotions such as pride, love, compassion, anger, shame, or fear, speakers establish a personal connection with the audience.
Creative Brief: Appealing to Pathos, Logos, Ethos, and Kairos in Advertisements For my poster, I addressed the difficulties of the beginning of the spring semester in college, displaying how stressful reading new syllabuses and deadlines can be and for my additional advertisement, I addressed how overwhelming the spring semester can be for students and included stress-reducing tips and advice for a successful semester. Essentially, I appealed to logos, pathos, ethos, and kairos in both my poster and brochure by providing information, establishing credibility, using relevant phrases, and appealing to a specific audience at a specific point in time. The term "pathos" refers to the way emotions and feelings are evoked in an audience. In my poster
The next rhetorical strategy is Pathos. According to Carroll, pathos appeals to our emotions. Pathos acts as a manipulates emotions and comes across as overly sentimental when being used to persuade its viewers. Pathos, typically used in commercials, persuades an audience in a short amount of time due to its effectiveness of holding emotional interest better than an intellectual appeal (53-54). The commercial “The story of Sarah & Juan” uses pathos for the reason that people can relate to falling in love.
One rhetorical strategy that was evident in this commercial was Pathos. Pathos signifies emotions, assumptions, perspectives, and give the commercial a sense of identity. In the commercial, the setting looked apocalyptic; burning trees, dark sky, and opposite stereotypes. The gloomy setting implies that this commercial would be talking about a life lesson showing if society did not function as one. Viewers alike, may feel like this commercial is depressing or scary because the “message” may allude to what could happen in the future.
In the Budweiser commercial “Puppy Love” it utilizes the persuasion tool pathos for specifically this reason. The commercial follows a puppy that constantly sneaks away to visit his friend a Clydesdale horse (Budweiser Brasil). However, the puppy is always found by a man who returns him to his caretaker (Budweiser Brasil). The story of a cute puppy is already enough to get the average viewer to show an emotional response. Add that to a friendship with a beautiful Clydesdale horse and that is sure to get the viewers’ hearts warmed.
Pathos means to show emotions and feelings (Britannica Academic). The way Nike shows pathos in all of their advertisements and their “Just Do It” commercial is by the usage of a personal story, pictures, and the type of music that is played throughout the advertisement commercial. The clothing and shoe company uses inspiration, motivation, eagerness, excitement, and many other ideas to create an illusion to draw attention. When the intent of some of these are provided on a television, viewers want to keep watching and become interested. Throughout the video, slow music is not being played.