Customer relationship management Essays

  • Customer Relationship Management

    1024 Words  | 5 Pages

    Need of Customer Relationship Management Customer Relationship Management is the biggest and the most proficient approach in maintaining and creating relationships with customers. Customer relationship management is not only business but also strong personal connection within people. Development of this type of connection takes the business to new stages of success. Once this personal and emotional linkage is built, it is very quite easy for an organization to identify the actual requirements of

  • Customer Relationship Management System

    771 Words  | 4 Pages

    Customer relationship management (CRM) or Relationship management is a system that refers to practices, methods and technologies that organisations use to improve the relationship with existing or prospective customers it is also used to manage and analyse client interactions, with the goal of rising business relationships with customers, helping in customer retention and boosting sales growth. Relationship management compiles customer’s data or suggestions across different points of contact between

  • Customer Relationship Management Practices

    810 Words  | 4 Pages

    Customer relationship management practices are strategies that companies use to achieve and analyze customer’s data and interactions throughout their life, with the goal of improving business relationships with customers, gain customer loyalty and help in the sales growth. Customer relationship Management systems are designed to collect information on customers across different networks through the company's website, telephone, live chat, and E-mailing, marketing and social media. Customer relationship

  • Objectives Of Customer Relationship Management

    1056 Words  | 5 Pages

    frequently used either as substitutes for Customer Relationship Management (CRM), or to describe similar concepts. These include direct management, customer relationship management, micromanagement, one-to-one management, loyalty management and interactive management, to name but a few. Customer relationship management(CRM) is the process of managing detailed information about individual customers and carefully managing all the customers “touch points” to maximize customer loyalty”. “It enables companies to

  • Benefits Of Customer Relationship Management

    993 Words  | 4 Pages

    Customer Relationship Management (CRM) is an enterprise approach to understanding and influencing customer behavior through meaningful communication in order to improve customer acquisition, customer loyalty and customer profitability. The aim of the study is to understand customer relations in the selected industries and also to identify and summarize the benefits in the selected industries. Key words CRM, Benefits, Acquisition, Loyalty, Profitability etc Definition of CRM CRM is defined as the

  • Concepts Of Customer Relationship Management

    1025 Words  | 5 Pages

    Customer Relationship Management (CRM) which is also known as relationship marketing recently emerged as an integral marketing concept in the business environment. It is an activity carried out to reach and connect with customers in an environment highly saturated with products, advertisements and promotions, businesses etc implementing a customer relationship management component in their marketing design. A Customer Relationship Management operation allows marketers to build a long lasting relationship

  • Customer Relationship Management Relationship

    777 Words  | 4 Pages

    Relationships are the essence of life companies cannot survive without relations with their customers. They are the invisible threads, which build a unique bond between individuals and organizations. Managing relationships is a very difficult and complex phenomenon. CRM originated in early 1970s when the business units had a manifestation that it would be advisable to become ‘customer emphatic’ rather that ‘product emphatic’. Birth of CRM was because of this heedful perceptiveness, organizations

  • Approach To Customer Relationship Management

    3065 Words  | 13 Pages

    Introduction: Customer relationship management (CRM) is a term that refers to practices, strategies and advances that organizations use to oversee and analyze customer interactions and information all through the customer lifespan, with the objective of improving business associations with customer, aiding in customer maintenance and driving sales growth. CRM systems are designed to arrange data on customer crosswise over distinctive stations or purposes of contact between the customer and the company

  • ALDI: Customer Relationship Management

    1275 Words  | 6 Pages

    Question 1 answer: Customer relationship management is mainly about building relationships with a company’s targeted profitable customers and maintaining that relationship through delivering customer value, as in how a consumer perceives a certain product and values it enough to buy it rather than buying the competitor’s product, and delivering customer satisfaction where the product meets the exact expectations the consumer had actually expected from the product or more, but not less. Companies

  • Evaluate Customer Relationship Management

    2300 Words  | 10 Pages

    Customer relationship management (CRM) is a company’s plan to manage customers. It uses technology to automate and organize daily tasks such as sales or customer service. It also allows companies to manage and store data and information collected from these tasks, making them easily accessible to everyone in the company which would need to see any such information/data. In order for TC plc to improve their customer relationship management they should: 1. Create an effective computer system which

  • Customer Relationship Management In Banking

    1485 Words  | 6 Pages

    banking field a “unique relationship” exists between the customers and the bank however, because of various reasons and apprehensions like financial burdens, risk of failure and marketing inertia banks are still following traditional ways of marketing in the context of Customer Relationship Management (Nguyen & Mutum, 2012). As a member of staff at an amalgamated financial institution, the researcher observed that the amalgamation of three financial institutions affect customers behaviour in CRM perspective

  • Advantages Of Customer Relationship Management

    992 Words  | 4 Pages

    Customer relationship management (CRM) is one of type of enterprise systems. This system gives numerous benefit to organization. Also, CRM strategy gives benefit base on the nature of business. Usually the sector that uses CRM strategies are the industry, non-profit organizations and government institutions in order to attract their customers. The benefits such as enabling organizations to decrease the costs, increase profits and give more trust of their customers. The good CRM strategy when it

  • Scope Of Customer Relationship Management

    3755 Words  | 16 Pages

    and its customers. This communication is based on the interests of both sides: companies that seek to profit, survive and grow, and customers who want to achieve added value. The most successful companies today are those that create their business processes in line with customer expectations [1]. Customers are the most important asset of an organization. For building, managing and strengthening loyal and long-lasting customer relationship, the strategy called Customer Relationship Management (CRM)

  • Importance And Importance Of Customer Relationship Management

    2292 Words  | 10 Pages

    means that customer needs, wishes and expectations are met or overcome during the product/service period, giving way to repeat-purchasing and customer loyalty. Customer Relationship Management (CRM) is a versatile process, interfered by set of information technologies that focuses on creating two ways of exchange with customers so that firms have an intimate knowledge of their expectations, needs and buying behavior patterns in this method CRM assist companies grasp as well as foresee the need of

  • Customer Relationship Management Research Paper

    3683 Words  | 15 Pages

    2.2.1 Defining Customer Relationship Management As described in the previous chapter Customer Relationship Management is considered as strategy, process, philosophy or system. It is an integrated approach of people, process and technology that seeks to understand a company’s customer. It is a comprehensive approach to managing relationship by focusing on customer retention and relationship management .Customer relationship management (CRM) is a term that refers to practices, strategies and technologies

  • Thesis On Customer Relationship Management

    810 Words  | 4 Pages

    Focus in customer is the one of the key to achieve excellence competitive in business competition nowadays. It can help the business to serve their customer better and keep them loyal forever. To achieve it, it must focus on business organization need information about who their customer, what their customer want, how their customer satisfied and others factors those related. So, this is the main theme of Customer Relationship Management (CRM). But, to understanding the Customer Relationship Management

  • Literature Review On Customer Relationship Management

    3536 Words  | 15 Pages

    INTRODUCTION Customer Relationship Management Customer relationship management has its main focus in its customers , it is managed by the companies to focus on creating satisfied and a loyal clientele for its company. Its main aim is to achive profitable growth and create an economic value for the company’s brand. CRM produces high customer equity by interacting more with its customers and enhance their experience with the company. While the businesses

  • The Four Dimensions Of Customer Relationship Management

    1909 Words  | 8 Pages

    definitions for customer relationship management that can be classified in four general groups containing strategies, technologies, processes and information systems (Thompson, 2004). Some of the definitions for customer relationship management from the view of different theorists are as follows: CRM is a part of the organization strategy for identifying and keeping customers satisfied and converting them to a repeat customer. In addition, in line with the customer relationship management, it helps the

  • Individual Assignment: Customer Relationship Management

    1236 Words  | 5 Pages

    MKT5645 Customer Relationship Management Individual Assignment ZHANG Yang 53842708 Proposal: Nowadays, more and more enterprises, especially hotels, put specific emphasis on the management of customer relationship. They start to notice that today’s market is no longer the enterprise-oriented market, while turns to be customer-oriented. Customer Relationship Management (CRM) is a set of business practices designed to put a company into the closer and closer touch with its customers, so as to learn

  • Importance Of Customer Relationship Management

    1094 Words  | 5 Pages

    If it is accepted that KM is an integral part of Customer Relationship Management (CRM) and eBusiness, then it can be assumed that many, if not, all businesses must strive to improve their KM systems to achieve this. Select a business with which you are familiar and provide a reasoned analysis as to the improvement that this organization must accomplish to improve and enhance its Customer Relationship Management and eBusiness Indigo Voyages is a travel agency with 15 employees. The company has been