Customer Relationship Management Essay

CRM (Customer Relationship Management) The key to success is finding a way to exceed client’s expectations. So, the hotel must keep track their client’s behaviour to maintain the relationship. Previously, The hotel uses manual way to collect customer information such as personal information, their previous booking, when and how long they stayed at the hotel, etc. In order to improve the hotel grow revenue make a success of the business in the long term, the hotel need CRM strategy. The objective of CRM or Customer Relationship Management is about analysing customer data in order to satisfy their need. Before applying Odoo, the hotel must accumulate customer data by using the manual system which is not an efficient method. There are the branch

Employee Directory The another most important factor of success, is people who work at the hotel. A challenge, that is considered to enhance the performance of the hotel service in order to get the most satisfy from customer, is managing the hotel employee. The hotel hire various employee to do different task; receptionist, room service, housekeeping, etc. Sometimes it would be better to manage the employee since at the beginning of recruitments. After human resource accept people to work, then they need to keep evaluating the employee performance based on their responsibilities. So, Odoo of employee directory is applied to keep looking at each employee individually for the efficient human resources management. Employee are evaluated their behaviour and how well they do their job. This benefits human resource management to get enhancement in hotel performance for a long term.

5. Website Builder Previously, clients either to call by phone or walk to the hotel, if they are interested to reserve room. It’s difficult to discover the information about the hotel such as room type, room available, hotel service, etc.Additionally, if clients have reserved room, they are not allow to edit some data or cancel. So, these are a drawback that need improvement unless the hotel can’t complete another hotels in the hight competitive world. Nowadays, people prefer accessing Internet and buy things or get service from website. So, the hotel is recommended to adopt website builder from

Which a customer also cans know information in a hotel easily. This plugin will reduce the time of customer who have to walk-in to ask the question in a hotel. By they can click “Ask a Question” box then write a question, or give a feedback. Then adjust font size, color, and also tags what is a question or feedback about such as Rooms, Rates, or Services. The manager or administrator cans ask them in a forum directly. And each question will also show for the next customer. This forum also easy to find by they have menus on the top like Trending - what is trending now, or People – who is post the question or feedback. So, this plugin might have a less problem for who never use it before, or