CRM (Customer Relationship Management) The key to success is finding a way to exceed client’s expectations. So, the hotel must keep track their client’s behaviour to maintain the relationship. Previously, The hotel uses manual way to collect customer information such as personal information, their previous booking, when and how long they stayed at the hotel, etc. In order to improve the hotel grow revenue make a success of the business in the long term, the hotel need CRM strategy. The objective of CRM or Customer Relationship Management is about analysing customer data in order to satisfy their need. Before applying Odoo, the hotel must accumulate customer data by using the manual system which is not an efficient method. There are the branch …show more content…
Employee Directory The another most important factor of success, is people who work at the hotel. A challenge, that is considered to enhance the performance of the hotel service in order to get the most satisfy from customer, is managing the hotel employee. The hotel hire various employee to do different task; receptionist, room service, housekeeping, etc. Sometimes it would be better to manage the employee since at the beginning of recruitments. After human resource accept people to work, then they need to keep evaluating the employee performance based on their responsibilities. So, Odoo of employee directory is applied to keep looking at each employee individually for the efficient human resources management. Employee are evaluated their behaviour and how well they do their job. This benefits human resource management to get enhancement in hotel performance for a long term.
5. Website Builder Previously, clients either to call by phone or walk to the hotel, if they are interested to reserve room. It’s difficult to discover the information about the hotel such as room type, room available, hotel service, etc.Additionally, if clients have reserved room, they are not allow to edit some data or cancel. So, these are a drawback that need improvement unless the hotel can’t complete another hotels in the hight competitive world. Nowadays, people prefer accessing Internet and buy things or get service from website. So, the hotel is recommended to adopt website builder from …show more content…
Which a customer also cans know information in a hotel easily. This plugin will reduce the time of customer who have to walk-in to ask the question in a hotel. By they can click “Ask a Question” box then write a question, or give a feedback. Then adjust font size, color, and also tags what is a question or feedback about such as Rooms, Rates, or Services. The manager or administrator cans ask them in a forum directly. And each question will also show for the next customer. This forum also easy to find by they have menus on the top like Trending - what is trending now, or People – who is post the question or feedback. So, this plugin might have a less problem for who never use it before, or
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This way we can communicate with our customers or potential customers about our products. We also can gain the trust of other bloggers and encourage them to write about our products, in this way it will increase more awareness about our company and
Holiday Inn is a world wide chain and its international functional strategies will always yield profitable returns. The potential customers are from all over the world. It has been noted that the holiday inn company has given the market such as Europe, Asia, America with regards to their social-cultural needs. Holiday Inn, like all other hotels has established a good system in determining the needs of the market. The company uses the concept of product, personality, behaviour of the customer and purchasing to its advantage.
Synchronization between the Back office ERP solutions which deals with an abundance of customer data and the front office CRM which would result in the delivery of the overall client relationship transparency across the organization. Therefore, it is evident that CRM is a journey, not a destination. References: • http://blog.act-on.com/2015/03/the-future-of-crm-is-customer-engagement/ • http://digitalmarketingmagazine.co.uk/articles/the-future-of-customer-relationship-management/1897 •
INTRODUCTION Human resource management is the strategic approach to the management of an organization 's most valued assets - the people working there who individually and collectively contribute to the achievement of the goals of the business (Armstrong, M., 2006). In other words, human resource management is a to work with employees, and for the employees, to help them solve their problems. Therefore, human resource is a complicate department, as they deal with people who already work there, they also deal with several issues which happen among new employees, such as recruitment, selection and so on. Nowadays, employee retention becomes one of the most significant issue in the organizations, and managers are aiming to find the best employees
Custom request-to-join and welcome email templates were designed to incorporate the potential user’s name with a simple design to improve compliance and response (Kraut & Resnick, 2010). As shown in Appendix III, potential members are sent simple and unique requests to join group or carryout a task. Specific members are also encouraged to share their own practices, thoughts, and stories to engage the broader community and create value within the community. The online community is intentionally designed to promote creation and sharing of organic content by users. The goal is use organic user content to attract others and enhance the quality of content for all members in the
The first piece of evidence that proves this claim is the fact that these subreddits are constantly active and users are very adept to showing their knowledge through “quality” content and discussion. According to Rheingold, it is as simple as throwing out the question and someone in the community will know the answer. Rheingold argues that users contribute to answering because users can have the potential to gain symbolic prestige among virtual peers. This concept of asking-and-answering can be further extrapolated to even just posting a “quality” post or comment.
1. Rationale and Background The numbers of the travelers have been increased in the world nowadays, people travel for leisure, business or event travel etc, they normally stay in the hotel, resort, and hostel. When the travelers increased drastically, the workload of the staff in hotels will increase as well. The waiting time for the guest will enhance directly, hotels should apply self-service technology to avoid low efficiency and they can use self-service technology as an innovation to attract customers that have interested in advanced technologies. For instance, the self-check-in kiosk is the most used method in terms of a self-service method in the hotel.
Intercontinental Hotels is using the market differentiation strategy in segmenting its market into appropriate market divisions based on characteristics of the varying needs and characteristics of the target markets. The company has more than 3500 hotels in over 100 countries with around 535000 guest rooms. It has established a substantial customer base with over 120million customers whose preferences vary based on price and quality expectations. The Intercontinental group is made up of many brands such as the Intercontinental Hotels and Resorts, Holiday Inn Garden Court, Crown Plaza Hotels & Resorts, SunSpree, Holiday Inn, Staybridge Suites, Holiday Inn Family Suites Resort, Holiday Inn Express, Holiday Inn Select, Holiday Inn, and Candlewood
InterContinental Hotel Group (IHG) is among the largest hotel of the world and comprises of hotel seven hotel brands. Such as Holiday Inn, InterContinental, Hotel Indigo, Candlewood, Crowne Plaza, Staybridge Suites, and Holiday Inn Express. IHG also has to face the problem of credit crunch due to which their performance and growth has been impacted adversely. This hotel enjoys strong presence in the era of economic uncertainty such as credit crunch and fears of recession because of its famous brand Holiday Inn. However, in these years of crisis the share of the group dropped by about 50% because of presence of credit crunch.
This virtual world has become a new kind of social communication, connecting people to variety of online communities has been growing during past two decades. The people in this virtual world may not meet in the physical world but nevertheless they are able to affect behaviour including purchasing decisions of an individual. Consumers are spending more time in checking the social networking websites and applications. Social
We can divide the main management systems into five categories: • Central database: Property Management System (PMS); • Bookings: Central Reservation System (CRS); • Revenue: Revenue Management System (RMS); • POS: Electronic Point of Sale (EPOS); • Marketing: Customer Relationship Management (CRM). • This strategy began to be used especially for PMS, but also for banquets management systems. Hilton has adopted this approach with OnQ solution (for which they spend $50 millions) that integrates accounting systems and revenue management and PMS of all institutions of the group within a single database to support hotel reservations & sales, guest service, operations and business intelligence-gathering activities. Each transaction instantly appears in the centralized system.
The guest’s requirements can vary widely so the hotel must have flexible operation system to provide many types of facilities. For example, Four Seasons Hotel provides variety of facilities such as swimming pool, fitness facilities, children’s amenities, executive club, non-smoking floor, internet access and so on. Some guests might having family trips and some might having business or company’s trips. The different types of guest can find out the ideal types of room that suits them the most according to the variety of facilities provided.