PepsiCo Essays

  • Sustainability Report: Pepsico

    902 Words  | 4 Pages

    reflect on how to improve or what needs to be changed. PepsiCo is a company with a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker, Tropicana and a wide range of other foods and beverages, providing many choices for consumers. Managing such a wide portfolio of food brands and products requires a large amount of resources to produce and manufacture the products to a large number of consumers. PepsiCo sustainability report from 2013 indicates that the

  • A Rhetorical Analysis Of Pepsico

    1034 Words  | 5 Pages

    PepsiCo had introduced their new formula product to the world in 1999 and the product had finally become available in the United States in 2003. The company promised that the new Sierra Mist Natural lemon-lime soda is going to be make with natural flavors, real sugar, and nothing artificial. Additionally, they used the nature as their themes in the advertisement campaigns to boost the products’ freshness feelings for the audiences to see and feel when they look at the advertisement. PepsiCo targets

  • Leonard Vs Pepsico Case Study

    363 Words  | 2 Pages

    Summary of LEONARD v. PEPSICO, INC. PepsiCo (Defendant), advertised Pepsi related paraphernalia, which one could obtain by getting “Pepsi points” by drinking Pepsi. The commercial featured a youth arriving at school in a Harrier Jet and said the Harrier Jet was 7,000,000 Pepsi points. Plaintiff tried to obtain the Harrier Jet by sending fifteen Pepsi points and a check for the amount of money needed to obtain the Harrier jet. Defendant refused to deliver the harrier jet. Facts: Defendant ran an

  • Compare And Contrast Coca Cola Vs Pepsico

    918 Words  | 4 Pages

    Pepsi vs Coca-Cola: Two Competing Organizations Onamade Bolaji University Of Texas of the Permian Basin Pepsi vs Coca-Cola: Two Competing Organizations Coca-Cola and PepsiCo are the age-old competitors in the market for almost a hundred years. These companies provide comparable products, so an incredible amount of efforts and marketing techniques was used to increase the number of fans of both drinks. The foundation of these brands started with setting of a goal to invent a

  • What Is The Leonard Vs Pepsico Case Brief

    1489 Words  | 6 Pages

    1_ Leonard v.Pepsico,INC. 88 F.supp.2d116(S.D.N.Y 1997) WOOD,J. In this case PepsiCo doing a promotional campaign in which consumer were invited to acquire “Pepsi points” by purchasing Pepsi product and exchange them for “Pepsi stuff” and harrier jet was shown in the end of commercial and said that harrier jet was 7000,000 Pepsi points. After a few second later the voice appears before ending the commercial “Drink more Pepsi-Get more points”. Plaintiff saw the commercial and decided to collect Pepsi

  • Leveraging Diversity Paper

    890 Words  | 4 Pages

    Leveraging Diversity: PepsiCo University of the People April 23, 2023 Dr. Denisia Dunmore, Instructor PepsiCo is a multinational food and beverage corporation with operations in more than 200 nations. With a diverse customer base and a staff of more than 300,000 workers, the firm understands the value of fostering inclusion and diversity in its business operations. PepsiCo has adopted a number of initiatives and programs to increase diversity in its workforce, marketplace, and community involvement

  • Swot Analysis Of Mountain Dew

    1468 Words  | 6 Pages

    “In spring 2017, the number of Mountain Dew consumers amounted to 24.89 million within a period of 7 days”, according to Statistia. PepsiCo has a major target audience of 18 year old males. It’s focusing on exhilaration, excitement, being daring, and fun which helps target that audience, their current users are 20-39 year olds. PepsiCo is one of the world 's leading food and beverage companies, but they claim to play an important role in helping people lead healthier lives. They believe they are

  • Competitive Disadvantages Of Coca-Cola

    929 Words  | 4 Pages

    For the Coca-Cola, recognized its brand to be the best global brand around the world. Nevertheless, PepsiCo still working hard and catching up right behind the Coca-Cola, become the biggest rival for Coca-Cola in non-alcoholic drink industry. So what are the competitive advantages these both companies do have, let us discuss. 4.1 Distribution Method Coca-Cola conquer the market by having a very extensive distribution through partnership with bottling partner. Hindustan Coca-Cola Beverages Pvt. Ltd

  • Posi: Swot Analysis And SWOT Analysis Of Pepsi

    4102 Words  | 17 Pages

    Corporate Policy In the event that Pepsi can accomplish upper hand in Pakistan, then why not on the planet? Presentation and History: Name: PepsiCo Inc. Logo: PepsiCo Inc. Logo Businesses Served: Beverages, Food Geographic regions served: Worldwide Base camp: U.S. Current CEO: Indra Nooyi Income: $ 65.492 billion (2012) Profit: $ 6.178 billion (2012) Employees: 297,000 (2012) Fundamental Competitors: The Coca-Cola Company, Dr Pepper Snapple Group, Inc., Mondelez International

  • Swot Analysis Of Gatorade

    1368 Words  | 6 Pages

    to the company Gatorade is one of the main brands of PepsiCo, the third largest company in the world with net revenue of 62.8 billion in 2016 and a long term record of profitability, stability and growth (Statista, 2017). PepsiCo’s mission is to be the principal consumer product company in the food and beverage industry whilst providing financial remunerations and development opportunities to its employees, partners and communities (Pepsico, 2017). The company has had an above-average dividend

  • Opportunities For Pepsi: External Strategic Factors

    1193 Words  | 5 Pages

    Opportunities for PepsiCo (External Strategic Factors) PepsiCo has opportunities for continued global growth. In this aspect of the SWOT analysis framework, external strategic factors that provide options for business improvement are identified. PepsiCo’s opportunities are as follows: 1. Business diversification 2. Market penetration in developing countries 3. Global alliances with complementary businesses PepsiCo has the opportunity to diversify its businesses, such as by acquiring a complementary

  • Pestle Analysis Of Pepsico

    2800 Words  | 12 Pages

    Conclusion INTRODUCTION PEPSICO: PEPSICO is the second largest food and beverage company in the world in terms of its annual revenue . The main competitors of pepsico in this field are Nestle, Archer Daniels, Coca Cola company and Kraft food. Coca cola being its main rival in the field of beverage production. Pepsico is a diverse company producing beverages, cereals and snack foods. Beverages field accounts for over $66 billion of their annual revenue (2013). PepsiCo has 18 global mega brands

  • Gatorade Research Paper

    1760 Words  | 8 Pages

    The Gatorade Company is a sports-themed beverage and food product producer that is manufactured by PepsiCo It was created by scientists at the University of Florida College of Medicine in 1965 as a replenishment drink for athletes. Currently, it is distributed in over 80 countries worldwide and is a leading brand in sports drinks. Since PepsiCo's acquisition of Gatorade, they have deployed both line and brand extensions to increase revenue and to expand the brand. Throughout the years they have introduced

  • Coca-Cola Company Competitor Analysis

    955 Words  | 4 Pages

    country in which they do business PepsiCo, Inc., is their primary competitor. Besides them there are a few other big competitors like Nestlé, Dr Pepper Snapple Group, Inc., Groupe Danone, Kraft Foods Inc. and Unilever. Nevertheless, are those companies a lot smaller than The Coca-Cola Company and PepsiCo, Inc,. We can see this when we compare their brand values and market shares. In figure 1 you can see that The Coca-Cola Company has 25,9% market share and PepsiCo, Inc., has 11,5%. Other companies

  • Pepsi Formula Swot Analysis

    1051 Words  | 5 Pages

    Pepsi. Mr. Caleb Bradham passes away in February 19, 1934 with age of 67. Pepsi was founded in New York in 1965. It is Producing Non-alcoholic beverage and Food processing items. Pepsi is a carbonated beverage that is produced and manufactured by PepsiCo. It is sold in retail stores, restaurants cinemas and from vending machines. The drink was first made in the 1890s by pharmacist Caleb Bradham in New Bern, North Carolina. The brand was trademarked on June 16, 1903. Pepsi arrived on the market

  • Pepsico Political Factors

    724 Words  | 3 Pages

    make a huge difference. However, all firls are required to follow the law. It is the responsibility of the organization to find how upcoming legislations can affect their activities. Being one of the largest non-alcoholic beverage and food industry, PepsiCo needs to be strictly regulated by Food Standards Agencies such as the European Food Safety Authority and Health, the American Medical Association, the World Health Organization and the US Food and Drug Administration (FDA). This agencies are body

  • Pepsi Company Case Analysis

    734 Words  | 3 Pages

    strategies according to the demands of the consumers. Product diversity. PepsiCo has several hundreds of brands, which include: carbonated and noncarbonated drinks, water, savory and whole grain-based snacks. Product diversification strengthens PepsiCo because it doesn’t have to rely on few key products or seasonal sales and isn’t significantly affected by changes in customer tastes. Extensive distribution channel. PepsiCo products are served to more than 10 million stores per week in more than 200

  • Who Is Pepsi In Canada?

    2026 Words  | 9 Pages

    Pepsi in 1893; he created and sold this product at his drugstore. Caleb’s main goal was to create a drink that was tasteful and boosted peoples energy at the same time. Over the years Pepsi has changed their name multiple times and the current one is PepsiCo. Pepsi is well known to the point where it is one of the most sold drinking products. Even though Pepsi is a worldwide known product I will be focusing on Pepsi in Canada. Throughout the years Pepsi has had many slogans made about their products to

  • Pepsi/400 Week 3

    455 Words  | 2 Pages

    Matthew Ferguson BUSI 400 June 15, 2015 After reading 20 of the latest press releases from PepsiCo, that Pepsi is actually pursuing is product development, market development, and finally forward integration. Pepsi focuses on performing near and long term investments, having future plans on making global investments. The first strategy that Pepsi is pursing is product development, a strategy used by a company to increase sales by modifying or upgrading a product. This entails a lot of research

  • Strategic Plan Of Pepsi

    4003 Words  | 17 Pages

    Running Head: PEPSI COLA COMPANY 1 PEPSI COLA COMPANY 16 Strategic Plan of Pepsi Cola Company Jacqueline C. Tuncap American Military University BUSN 620: Strategic Management September 25, 2016 Executive summary This paper analyzing the Pepsi Cola Company, its strategic plan and the products the company provides. The company is known as one of the top competitors in the market