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Customer Comfort Survey Essay

891 Words4 Pages

"A Study to evaluate customer comfort levels with 4G Telecommunication Services in Hyderabad.
R Krishna Vardhan Reddy,
Abstract
It is need less say that recent years have witnessed a drastic and dramatic sophistication in the telecommunication sector. Specially mobile communication, tablets and smart phones have perfectly replaced the earlier means of shopping, entertainment banking, etc. Thanks to the advanced means of technology that today distance of miles is just a click away!
The core of this lifestyle lies in the extensive use of wireless cables and benefits derived thereof. Current research is an attempt to explore the fast moving world from a customer and comfort/ ease of use view point. Change is inevitable but how is the customer …show more content…

The study will improve our understanding of the influence of these demographic variables on consumer comfort patterns. This will help retailers in planning and enhancing their marketing capabilities/ opportunities.
OBJECTIVES OF THE STUDY:
• To ascertain the market pulse with regard to 4G technology.
• To determine comfort levels of customers.
• To study various parameters determining comfort levels of customers.
• To study the relation between demographic & psychographic factors with regard to mobile connection & network facilities.

RESEARCH METHODOLOGY:
The study spans across focusing on the youth population and their opinions on 4G technology. The study makes use of both primary and secondary data:
(a)Primary Data: The main analysis is based on the primary data. It is collected through personal interaction with users of various telecom services.
(b) Secondary Data: Secondary data is already existing data which is gathered to give a brief note on the Telecommunication industry, textbook literature pertaining to marketing and consumer behavior. The sources of secondary data are: Publishes and unpublished research works, Internet, Related articles, Research papers and books, Magazines and journals, Library

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