Advantages Of Customer Satisfaction Survey

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Customer Satisfaction Survey Student’s Name Institutional Affiliation Customer Satisfaction Survey Introduction In today’s world patients are able to rate hospitals, care teams, and doctors just as easily as they rate restaurants or products on Amazon. There are various customer survey techniques that are used to determine customer satisfaction levels. Health care providers now have an opportunity to do predictive modeling based on data collected from customers who use their services (Costa, 2014). The healthcare industry needs to use the information to improve the clinical health they provide to patients and also know their opinions and preferences. This will result in better overall experience and assist in engaging patients…show more content…
However, they have various disadvantages as well. One advantage of patient surveys is that it provides the institution with up-to-date feedback (Al-Abri & Al-Balushi, 2014). The company is able to stay on top of customer trends by conducting regular surveys to acquire important insight into how customers react to various aspects of the business. Another advantage is that surveys offer a means to benchmark results. Examining results from surveys with same questions conducted over different periods enables the health institution to determine if changes they put in place work. Customer satisfaction surveys also show that the organization really cares about the well-being of its customers and it values them. Other advantages of customer satisfaction surveys include: relatively easy to administer, cost-effective, able to collect data from a large number of respondents, a wide range of data is collected and can be administered…show more content…
Any customer satisfaction survey should have the following six parts: Who should be interviewed? How should the interview be carried out? What should be measured? What do the measurements mean? How should satisfaction be measured? And How to use a customer satisfaction survey to greatest effect? (Oliver, 2014). Furthermore, the survey should touch on all aspects of the institution. For instance, the developed survey shown in appendix A considers customers’ satisfaction with services of the organization as well as their satisfaction with how workers of the institution interact with them. From the information collected using this survey, the marketing team will change aspects service provision that most customers are unhappy with and also enhance what customers love about the
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