Britannia Industries Case Summary

Since the businessperson does not need to accomplish all the more but rather to book the request, it empowers the sales representative to inquiry out the new open doors in the business sector. It causes to the organization as well as to the salesperson as businessperson gets extraordinary prizes from the organization side.

Since amid this procedure the sales representative gets additional time in which he/she gets enough time to cooperate with the retailer which is again vital.

Really the retailer does not need just benefit but rather additionally a superior admiration and civility from the businessperson. So in such circumstances if the retailer is getting great time with the sales representative, without a doubt he will be more faithful to

The Challenges

Britannia Industries has around 2500 approved wholesalers that purchase items from Britannia and offer them to retailers. More than 12.5 million exchanges are completed by the approved wholesalers in a month. Britannia was hoping to better use deals data from merchants all over India so as to saddle the force of data that was occupant inside of this immense volume of information. The work required a quantum change in the administration of information through enhanced union, stockpiling, reporting, investigation, survey, control and speed of operation.

The current arrangement utilized by Britannia had a few inadequacies that should have been tended to. These incorporated the accompanying.

Secondary deals reporting which was done utilizing an outsider application, was static though dynamic information was required by Britannia.

The third party reporting was done on a month to date premise while the b business needed to do it at day level

The reporting was done on pre amassed information. The prerequisite was to consider detail level information for reporting.

Drill down was impractical at nitty gritty level in a solitary

Once the raw material is available the shop floor department suddenly realizes they are short of workers. They approach the HR who in turn hires employees higher than market rates. Thus labor costs increase.

5. The production planning department becomes unsuccessful in updating the finance division on the materials they have procured. The finance division defaults the installment due date set by the vendor bringing about the organization loss of his reputation and a plausible legitimate activity.

6. Integrating data becomes time and money consuming

7. There are inconsistencies and duplication of data.

These are few of the many problems faced by Britannia.

Solution

Solution lies in the centralized systems i.e. mySAP ERP which Britannia implemented in the year 2011. Britannia executed mySAP ERP applications on high performance, exceptionally versatile IBM advances. The mySAP ERP programming empowers full access to company production planning, inventory, sales systems, finance and HR departments accessed through a simple Web browser and SAP client. Data is maintained at a central location and is shared with various departments. Here all departments update central information