ANALYSIS / DISCUSSION: -
This area of the assignment contains the study concerning the advantages of advertising online when compared with traditional ways of advertising and to find out what people think regarding this subject and conditions that they have regarding it, and it is completed by the support of my questionnaire that encompassed 10 enquires and was circulated among 10 people who gave their response by taking a great interest in answering the questionnaire.
The consequences are stated below: -
Answers
Question Yes No
Online advertising is more attractive than traditional advertising? 7 3
It is observed that 7 out of 10 participants feel that online advertising is more attractive than traditional advertising which includes 4 participants of age category 20-30 (including 2 female and 2 male participants) and 3 participants of which include a female participant of age category 30-40; they are in support of online advertising may be because at this age they tend to be more socializing, technology bound and prone to buying and using new goods and getting things done as soon as possible and they might want to view advertisements of selected products rather and save their time and so they would prefer ads on latest technology, fashion and clothing that are organized and rich in content but not filled up. The further 3 participants who do not prefer online advertising methods are aged above 40, they may not prefer it due to them believing in their old approaches to advertising and they feel that their ways of advertising would last long in the minds of people due to its creativity and it’s more effective and helps organizations to maintain good image.
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Answers
Question 1 2 3
Rate online advertising from 1-3 (1 is least important and 3 is the most important.) 3 2 5
The objective of this question was to know the opinions and attitudes of participants and the importance of online advertising. Thus 50% of the participants feel online advertising is important as it provides to way communication and it is useful and informative while 30% of participants feel that it is least important as people pay less attention and rather they prefer ads by selected brands so they would not look at the ads by other substitute brands. Thus this is not good for other small retailers who sell substitute products.
Answers
Question Agree Disagree
Online advertising saves a lot of cost and time compared to traditional advertising? 10
Advancement in IT has led to vast growth in making new technology of which internet is one and due to internet many advertisement techniques are possible for a company to apply to make it familiar among the
The average American is exposed to 4,000 to 10,000 advertisements a day (Marshall). This can include emails, commercials, billboards, and many others. Advertising is a means of informing choice to its viewers, and it is vital to the success of any business. Although advertising is necessary, over the past fifteen years, advertising has had a negative effect on culture by encouraging conformity and having harmful effects on self-esteem as well as financial status.
ESSENTIALS OF MARKETING ASSIGMENT 1 AT&T’s MARKETING STRATEGY SUBMITTED TO: Prof. Sujata Joshi Faculty (Marketing) FROM: GARGI MODI (14020541147) NAVDEEP SINGH (14020541148) JASPREET SINGH (14020541149) ABHINAV NIRWAN (14020541150) INTRODUCTION AT&T Inc. is an American multinational telecommunications corporation, headquartered at Whitacre Tower in downtown Dallas, Texas. AT&T is the largest provider of mobile telephone and the largest provider of fixed telephone in the United States, and also provides broadband subscription television services. AT&T is the third-largest company in Texas (the largest non-oil company, behind only ExxonMobil and ConocoPhillips, and also the largest Dallas Company). As of May 2014, AT&T is the 23rd-largest
Advertisement is all around us in our everyday lives. When we stop and think, we have a plethora of it; it is seen while riding the bus, while reading a newspaper or magazine, while listening to the radio, and most of all while watching television. An important thing to note is that strategies and techniques advertisement firms use in order to sell their product and hook the customer have significantly changed in the last fifty years. For example, in the 1950’s and 1960’s, advertisement was mainly directed at housewives whom were at home for most of the time.
Its aim is to delivering some value to the customers so they purchase or sell goods and/or services. Advertising, however is one of many tools used in marketing to reach and inform consumers. Of the four P’s in the marketing mix, advertising falls under ‘promotion’. Some other marketing tools are public relations, sales promotions, directing marketing and personal selling. There are various types of advertisements, among them political, public service, retail and directory.
Targeted Advertising: Helpful or Hurtful? Technology has challenged the rules of privacy, and people are questioning if privacy is a necessity anymore. Technology, specifically apple products such as iPhones, is a need in many people’s lives, and they cannot imagine not being able to check their phones for the weather or to ask Siri to find the closest restaurant. Unfortunately, people do not realize companies use technology for targeted advertising, which is an invasion of privacy. An invasion of privacy is when people’s private information is used to influence them and is given to other people or companies unknowingly.
Research design and methodology: The aim of this research study is to determine whether television as a medium for advertising is becoming obsolete due to technological advancements and the consumers ability to zip adverts. In order to conduct the study four objectives have been identified.
INTRODUCTION Marketing and advertising support the economy by promoting the sale of goods and services to consumers, both adults and children. Sandra Calvert (2008) addresses product marketing to children and shows that although marketers have targeted children for decades, two recent trends have increased their interest in child consumers. First, both the discretionary income of children and their power to influence parent purchases have increased over time. Second, as the enormous increase in the number of available television channels has led to smaller audiences for each channel, digital interactive technologies have simultaneously opened new routes to reach out to children, thereby creating a growing media space just for children and
However, choosing the appropriate technology is essential to the success of the advertising industry because different markets prefer different ways of conveying information. The use of applications in phones or e-commerce to order goods and services all over the world may be appropriate to a certain market, but media may be appropriate to an illiterate market (Porter, 1998). The development of smart phones is also an added advantage to the development of marketing activities in the advertising industries. For instance, in Singapore China the Taxi industry uses the application in the smart phones to access the consumers. Although the media are one of the appropriate medium to convey the adverts to the consumers,
Olay Advert The ad makes meaning by applying semiotic styles articulately to appeal to the target audience. In the selected photo, a beautiful woman is wearing a smile and with eyes half closed. There are also words in the photograph to bring out the emotional expression in the photo to ensure it makes senses to the targeted audience. The advert designer applies signifiers to creating symbolic meaning that will appeal to the market targeted by the skin product.
(Niazi et al 2012) A survey was conducted on effective advertisement and how it impacts consumers buying behaviour. This brought an outcome that advertising is one of the most effective tool to attract consumers positively towards the product. When a consumer gets emotionally attracted towards the product, he tries his best be use and try the product at least once. When the purchasing power of a consumer changes, it affects the purchasing level too side by side.
Literature review Advertising has become a form of communication and a great source for promoting services and products for any business in the whole market because of its broader impact. The main idea of an advertisement is to get the attention of the consumers, build up the product’s strong image in their mind and provide information to help the consumer to make a purchase decision. So, the central focus in today’s diverse global marketplace is the consumer. Companies exert a lot of effort to find out the best ingredients that should be in an effective advertising and identifying its influence on the consumer’s mind, so effective advertising should be considered as one of the most important tools that strongly affect and can change the consumer’s buying behavior. The research attempts to investigate the impact of effective advertising on the consumer’s buying behavior.
Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. Digital marketing 's development since the 1990s and 2000s has changed the way brands and businesses use technology for marketing. As digital platforms are increasingly incorporated into marketing plans and everyday life, and as people use digital devices instead of visiting physical shops, digital marketing campaigns are becoming more prevalent and efficient.
2. Introduction Defining an effective Marketing Communication Plan and Communication Mix through a well researched strategy will not only help to reach out to potential customers, but it will also help to adapt and respond to the ever changing marketing environment. This report starts by examining the various promotional tools used by marketers in the marketing of their products and services, including the advantages and disadvantages of the tools. The report goes on to examine the meaning of Integrated Marketing Communication (“IMC”) and the importance of measuring the effectiveness of the Promotional Campaign.
People can reach nowadays more information about the products and services that they are intending to buy. Consumers can either search for marketer-generated information or the information generated by other consumers. In addition, both consumers and marketers can post visual instruments via the Internet, such as images and videos. On the one hand, this is a great opportunity for marketers to release their products and services in a cost-effective way; and, on the other hand, this gives consumers an opportunity to get visually-supported information which will, in turn, help them to make better decisions. Furthermore, the Internet provides a convenient way for marketers and consumers to communicate with one another.
Objectives The major objectives of this study is • To measure the effectiveness of celebrities used in television commercials and Facebook advertising on consumer buying intention of fashion apparel industry. • If effective, then I will try to compare celebrities endorsement in television commercials and facebook advertising and see which tool is significant in changing the behavior. Significance The importance of my research will not only help managers but also help academic players to explore new areas in research.