Effectiveness Of Direct Marketing

How To Use E-mail Marketing To Your Advantage

Many cringe at the thought of email marketing because apparently ‘social media’ is the new hype and everything must be done through social media, be it promoting your site, brand, product or services or even ideas. What many are overlooking is the effectiveness of email marketing.

What is email marketing?

Email marketing is the digital version of direct mail. Instead of sending coupons, flyers, pamphlets or newsletters by post, these items are sent to a user’s inbox directly. A study indicates that direct marketing is way more effective than indirect marketing and email marketing being a form of direct marketing can prove to be quite beneficial for many organizations.

There are many benefits

To ensure that these marketers only target their audience, emails are sent to subscribers who meet certain criteria. Let’s say you’re an electronic appliance company and you want to target a small area in Delhi. In that particular area who ever has shown interest in electronics will receive a newsletter, promotional campaign, invitation email, catalog email and so on. If marketers implement this tactic, they are bound to attract better engagement as a result. Facebook marketing shouldn’t always be your go-to marketing strategy. You don’t know if your target audience is being exposed to your content.

Improved call-to-action

With the help of email marketing, many brands benefit because users or customers can directly click on the link in your email that leads them to your website. This in turn will increase traffic on your site and can generate more leads.

Emails are Easy to create

Email content is easy to create. You just need to target the right audience and bombard them with your newsletter, catalog email, email campaign or survey emails. Some offer fancy and creative emails to potential customers while others keep it simple. The text to image ratio depends entirely on you but make sure it’s effective, in proper proportion and not too loud. Too many elements in your email may be appalling so try to stick to something

Explore your options; ask yourself if you could benefit more from email marketing or social media marketing. If you need help in developing crisp but effective content for your emails, visit our website www.coderang.com. We’d be glad to help.

Types of email marketing

1. Newsletters: If you want to keep your customers in the loop of new and upcoming products or services, you should send them newsletters weekly, biweekly or monthly. If you don’t inform your customers about such services and products you won’t be able to generate any leads ot traffic on your site.

2. Promotional campaigns are emails about upcoming sales. Such emails are sent well in advance or during the sale to remind customers about the product or service.

3. Invitation emails keep clients up to date on upcoming events. It’s somewhat like a Pre Press Release.

4. Catalog emails are nothing but emails that highlight products and services like a general catalog would. The only difference is that it is digital.

5. Lead nurturing emails are designed to keep a company’s brand on top of the customer’s mind. Such emails are sent regularly till the potential or prospective customer is