D.Why are they popular and successful? A. Burger King was founded in 1953 in Jacksonville, Florida, as Insta-Burger King by Keith J. Kramer and his wife's uncle, Matthew Burns. Their first stores were centered on a piece of equipment known as the Insta-Broiler, which was very effective at cooking burgers. It proved so successful that, as they grew through franchising, they required all of their franchises to carry the device. While the Jacksonville chain kept expanding, two friends named James McLamore and David R. Edgerton, they both alumni of the Cornell University School of Hotel Administration, were seeking an opportunity to open their own business of burger king fast food restaurant.
A. 2011). KFC is said to use this strategy because KFC is promoting a new KFC Lunch treats for everyday value at only RM4.95 for a set KFC famous bowl and a carbonated drink. One more strategy for KFC should be to price discriminate customers based on age. Teenagers, especially students, have relatively inelastic demands due to the popularity of KFC in that age group, so for them, KFC could raise the price slightly to increase profits.
His competitors made tacos, which attracted more customers than his food stand. He befriended his competitors, who taught him the recipe for hard taco shells, which would later become the staple of Taco Bell. He added hard-shelled tacos to his menu, and thus he grew in popularity. Hard taco shells were not as common as the unfried counterpart, because it required an extra step of frying the tortilla; many standalone Mexican food stands did not have the luxury of frying their tortillas. Many customers liked the practicality of the fried tortilla, because it made a much better to-go meal as opposed to the traditional taco.
Moreover, its restaurant remodeling initiative is inspired by Chipotle. Similarly, McDonald's commercial campaign launched in December 2011 boasted the use of quality ingredients in its supply chain. An increasing number of restaurants now tout the quality and the freshness of their ingredients to portray a healthy image of themselves (“Chipotle Mexican Grill,”
In 1940 Dick and Maurice (Mac) McDonald opened the first McDonald’s Bar-B-Q restaurant in San Bernardino, California, USA. Initially, the restaurant featured an extensive menu like any other traditional American restaurant. However, soon after opening, the brothers discovered that almost all their profits were coming from selling hamburgers. They also realized that their customers were finishing meals fast. Therefore, they decided to move away from the traditional restaurant concept.
McDonalds had a competitive parity problem when it began losing customers who were concerned with healthy nutrition. McDonalds began to offer grilled chicken sandwiches, a variety of salads and fruit smoothies on their menu. They also started make their fries with healthier fats. This was not to make McDonalds a location for the healthy-eating segment, but to introduce enough parity to eliminate the number of consumers who would not consider the brand. If McDonald’s does not have adequate requirements in the POPs, they will not be taken into consideration by their customers.
Burger King Burger king is a fast food franchise that is focuses on the distribution hamburgers and has proven to be a troublesome competitor to Mcdonalds .Headquartered in Miami ,Florida Vision statement To be the most profitable QSR business ,through a strong franchise system and great people, serving the best burgers in the world Mission statement Offer reasonably priced quality food,served quickly,in attractive,clean surroundings After being inspired by the success of now rivals Mcdonalds Over how they established fast food franchises in California,co-founders J.Kramer and Matthew Burns established their first fast food store in Jacksonville Florida ,in 1953.This new store was called “Insta-burger-king”
KFC: The study investigates the extent of customer satisfaction in KFC Bahrain University Of Bahrain This project is partial fulfillment of the course ENGL341 Submitted By: Asad Muhammad and Hassan Raja Student ID: 20115415 and 20110048 Submitted to: Dr. Haleema k. Al A ali Submission Date: 23/11/2015 Introduction of Company: KFC Corporation, based in Louisville, Kentucky, is the world’s most popular chicken restaurant chain, specializing in Original Recipe, Extra Crispy TM, and Colonels Crispy Strips chicken with home style sides and five new freshly made sandwiches. Every day, nearly eight million customers are served around the world. KFCs menu everywhere includes Original Recipe chicken made with the same great taste Colonel Harland
The company’s mission statement is as follows, “offer reasonably priced quality food, served quickly, in attractive, clean surroundings.” Burger King 's mains aims is to be the top market leader in the fast food industry. There are other very tough competitors out there in the market such as McDonalds. McDonalds currently holds the top position and therefore Burger King aims to be the franchise that will take over McDonald and allow the franchise
It consists of the 4ps of this leading burger business chain offering the best fast food across the world. ➢ Product: McDonald's places extensive accentuation on adding to a menu which clients need. Statistical surveying sets up precisely what this is. Then again, clients' tastes change after some time. So as to meet their wants, McDonald's has presented new items and eliminated old ones, and will keep on doing so.