Central Reservation System Case Study

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Central reservation system (CRS) (Central Reservation System, 2010) is a computerized system that utilizations for storing and obtaining information and conducting transactions related to services industry such as air travel, hotels, car rental, or activities. Originally designed and operated by airlines, CRS were later extended for the use of travel agencies. Berjaya Hotels & Resorts has used this system successfully for inventory control. Major CRS operations are used for booking and selling tickets for various airlines are known as Global Distribution System (GDS). Airlines have divested most of their direct holdings to dedicated GDS companies (The Economist, 2012), who make their systems accessible to consumers through Internet gateways.…show more content…
Hotel reservation system software must be connected with top hotel inventory to provide best deals to global clients. In certain large hotel systems, central inventory management is practiced and reservations deplete available rooms as they are processed. Even in these systems, variances between PMS-Ievel inventory and the central system continue to exist. This is because most large hotel chains are complex combinations of franchise, ownership and property management. Properties may be wholly owned by the hotel corporation and managed by another company under a franchise relationship within one hotel…show more content…
Customers use central reservation system for booking status and cancellation status through emails. One of the effective methods used by the hotel reservation system for retaining client is pushing the relevant content to them through mapping the hotels, cities and countries with the help of a one stop shop in your home page. Clients always prefer dealing with real business. When you integrate the Google map street views with the hotel reservation system, will enable the client to locate the business with ease. Google map also helps you in getting connected to clients who prefer to deal face to face. It provides assistance to the hotel managers in marketing and sales on the internet. This also create a better system of uploading the rates, availability of the rooms which makes it easier for different channels using CRS to know the actual position of the hotel. In the conventional system, the sales channel meant to be the travel agents but the modern definition of sales channel is different. In online distribution channels, there are numerous travel agencies and other websites which facilitates the reservation to hotels. It makes the hotels more accessible and reachable by both, the conventional travel agents and online travel agents or travel websites (Hotelogix,

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