Product/ Brand Analysis
Chick-fil-a is well known for its manufacturing of chicken products in the chicken restaurant industry. Chick-fil-a has been credited for inventing the boneless chicken breast sandwich and they serve freshly prepared nutritious food products. Chick-fil-a has been currently known, throughout the southern half of the United States, which is reassuring. However, because they have low numbers in territories outside of the south they are facing huge marketing problems. If Chick-fil-a plans to grow and continue to be a strong competitor in the quick-service industry they need to market and expand in other areas besides the south. Chick-fil-la menu mainly consist of chicken products, they offer chicken sandwiches, chicken …show more content…
Chick-fil-a prides itself on deep consideration for their customers because they take in consideration for customers with nut allergies by cooking their products only in canola oil. Chick- fil-a started a campaign in 1995 “Eat Mor Chikin” and they used a cow for its ongoing ad campaigns; the strategy for this campaign was to persuade the public to desire chicken rather than beef. The Cow campaign has become very popular and since the ad campaigns Chick-fil-a has tremendously had a growth in sales. Chick-fil-a acknowledges the feedback of its customers from its Cow Appreciation Day. On Chick-fil-a website customers are encouraged to submit personal experiences on Cow Appreciation Day. While society has become more health conscious, Chick-fil-a has decided to push their brand of chicken diets over beef diets. Chick-fil-a a family oriented organization tries to attract people of all ages to desire their product. Although, Chick-fil-a is prominently known for its delicious chicken entrees, they are best recognized for their excellent customer service. These attributes provided by Chick-fil-a has attracted individuals in all age groups to continue to be loyal customers to Chick-fil-a and helping it to catapult in the number 2 spot of …show more content…
Chick-fil-a strengths are that it serves a different product compared to other quick service restaurants. Their chicken brand products are sold instead of serving burgers or beef. Chick-fil-a excellent marketing strategy has led to their yearly increased annual sales since their opening. Chick-fil-a weaknesses are that they are closed every Sunday and all majorly observed holidays. This could lead to decreased sales and customer loyalty. They also only serve chicken compared to other quick service restaurants that have multiple products for sale. Chick-fil-a wants to continue company growth they must branch out into other areas besides the south. Chick-fil-a opportunities Chick-fil-a is a franchise, which provides opportunities for individuals to open their own restaurants. Chick-fil-a’s menu’s foundation is built on its chicken sandwich and its recent addition of the spicy chicken sandwich. Chick-fil-a has a very successful sponsorship with college football, which has initiative college football to change their Peach Bowl’s name to Chick-fil-a Bowl. Chick-fil-a threats even though Chick-fil-a has been around for years now their competitors have been around longer and have built a strong brand of loyalty customers in the south as well. Chick-fil-a’s marketing strategies are long term for their overall effectiveness. By eschewing interesting
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Youth & Education Programs – Chick-Fil-A has a history of providing substantial scholarship opportunities to programs specializing in educating the youth of America, along with developing our youth and the educational system. 2. Community Involvement and Local Giving – Chick-Fil-A also has a history of providing community service to the local communities in which they conduct business. These services include food donations, supporting the needy and providing assistance to other organizations that provide community service. Chick-Fil-A prides itself on going beyond the workings of its restaurant.
Conservatism at its Finest S.Truett Cathy 1921-2014 “We should be about more than just selling chicken. We should be a part of our customers’ lives and the communities in which we serve” (S. Truett Cathy) One of many quotes by S. Truett Cathy, founder of Chick-fil-a, and one I consider being an “entrepreneurial legend” that has shown exemplary economic business and managerial decision throughout his tenure as owner and expansion of his famous brand chicken across the country that dates back to World War II (Chick-fil-A). The Truett brothers opened the Dwarf Grill in Hapeville, Georgia in the year of 1946 which was built near a Ford Motor company automotive plant on purpose to leer the hungry workers in from the plant which I consider to
The alternative meal was moderately easy to lower the calories at Chick-Fil-A. At times there is belief which there is no healthy, cheap food item on fast food menus, but if looked and searched healthier meals can be found. As we go to a fast food restaurant some strategies which would help lower total calories is staying away from meals which are fried and also sugary beverages. Sodas, and other sugary beverages can add up to more empty calories which are not needed in a healthy moderate diet. As we can see through these researched numbers it can be very hard to have a normal caloric intake if we are eating this more than twice a week. Some of the effects by eating a typical meal at Chick-Fil-A more than twice a week could lead to obesity, diabetes, less energy etc.
Analysis External Environment Facing Chick-fil-A The industry. In 2011, quick-service restaurants was poised to reverse the trend of three-years of declining sales, to achieve over $167 billion in sales, a gain of 3.3% over 2010. CFA is a strong performer in this segment, posting a sales of $4 billion, an increase of 13% over 2010,
Chick-Fil-A vs Chipotle: Which one is better? Many people lately have been raving over Chipotle, and Chick Fil-a lately. I have always thought to myself what is so great about these two food chains. Many people like Chipotle, and then there a a lot of people that love Chick-Fil-A.
Introduction Company Summary The franchisor is Chick-fil-A, Inc. Franchisees (referred to as Operators) will operate a franchised Chick-fil-A Restaurant business which is a quick-service restaurant specializing in a boneless breast of chicken sandwich. Chick-fil-A Restaurants are established in free-standing locations as well as in non-free-standing locations, including mall and in-line units, non-traditional locations, and locations which are drive through only. Mission Statement Chick-fil-A doesn’t have an official mission but express it through its purpose: “To glorify God by being a faithful steward of all that is entrusted to us.
The author of “Fast Food Nation”, Eric Schlosser, informed Food Inc. by mentioning, “In the 1970s, the top five beef-packers controlled only about 25% of the market. Today, the top four control more than 80% of the market.” (Kenner, Food Inc.) Schlosser statistics provides a reliable data which strengthen logos in a certain
Just like any other organization, chick-fil-A is greatly affected by the external environment of the business. Often, the external environment is made up of all outside factors and influences that affect the way an organization conducts its daily operation. It is worth noting that an organization has no influence over its external factors and thus, it has to re-engineer and redefine its process, products and services to work under the influence of the external environment. Below are some of the external factors that affect Chick-fil-A. Consumer income Consumer income is in the wider field of economic factors that affect the sales level of the enterprise. Consumers with high income are likely to possess the power and the ability to purchase products from the company in large quantities.
To true chicken lovers of processed chicken with no nutritional value know that, Zaxby’s and Chick-fil-A are the best in the game. Both are staples in the South and serve large amounts of chicken to the public. Zaxby’s has been serving chicken for twenty years where Chick-fil-A has been serving for almost seventy- two years. When people look at the two restaurants next to each other they may not see any difference because they both serve chicken. Many people are under the impression that Zaxby’s and Chick-fil-A are the same because of the chicken selection but they have many differences such as food quality, employee’s attitude, atmosphere and restaurant hours.
Chick-fil-A’s business strategy is a concentration strategy. Chick-fil-A is well known for their limited or “small-size” menu instead of a broad range of menu items from competitors such as McDonald’s and Wendy’s. To further pursue their concentration strategy, Chick-fil-A’s strategic objectives include innovating production and service delivery
Ever since i was able to talk and walk I have been a die hard IU fan and now that I am a senior i am one step away from possibly attending my dream school. As an undergraduate i plan on pursuing a business career that would allow myself to reach and receive a Bachelors degree with a major in Business Operations while obtaining a Marketing Minor which will authorize me to move on and reach my goal of owning my own business in more specific terms owning a Chick-Fil-A. Ive been working at Chick Fil A since I was fifteen and have recently been promoted to the management team which I am very humbled by since I am only sixteen. I am very blessed to be a part of this corporation which has taken me on trips to leadership summits and have shown me better ways to lead my team and communicate.
This fast food restaurant is always busy and the vibe is nothing but positive, with kids playing, families eating and plenty of the retired community enjoying a bite amid the pseudo-chaos (the children, not the employees).My respect to the manager for putting together such a fun, clean and safe environment with good food, reasonable value and good nutrition options. Therefore, next time you drive past a Chick-fil-a don’t hesitate to go in and enjoy a great
What types of marketing strategies is chick-fil-A following? The type of strategy that the founder and CEO S. Truett Cathy developed for Chick-Fil-A was a target marketing strategy. The reason is because S. Truett Cathy focused on building the companies and other strategies that he used around his Christianity beliefs. Chick-Fil-A also made sure that every employ focused on delivering the best service they could to every customer that they served.
For example, Chick-Fil-A employees go the “second mile” by, “retrieving dental appliances from dumpsters or delivering smartphones and wallets that customers have left behind.” Lastly, Chick-Fil-A gives customers something to do by offering luring promotions, both ones that are well known and ones that are more secret. As consumers, Chick-Fil-A
ORGANIZATIONAL STRUCTURE & DESIGN KFC share in a divisional structure of Yum! Brands, Inc. Pizza Hut, Long John Silver’s, Taco Bell and A&W are the other divisions Offers spots to many people; good for senior executives Eager, alert, and flexible to growth and change KFC makes everything to be recognize and provide money to Yum! Brands, Inc. Chick-fil-a is KFC’s biggest competitor, and quickly growing in popularity. Other competitors include AFC Enterprises and McDonald’s CULTURE Big on diversity in the office