According to James B. Twitchell’s, “20 Ads that Shook the World,” advertisers will situate their campaign around special events like the Super Bowl or holidays like Easter. This grants companies the opportunity to market their products, increase revenue, and target their audience’s imagination. Anthropologists would refer to this strategy as syncretism, or “…the merging… of two or more categories in a specified environment into one…” (Dictionary.com 1). With a decrease in sales during the winter months, Coca-Cola created the Santa Claus that we still know and love today, and is recognized as one of the most groundbreaking advertisements that changed the world. In 1822, Clement Clark Moore was the first person to establish the idea of Santa Claus when he wrote his daughters a poem called “The Night Before Christmas.” Moore depicted Santa to look an elf-like …show more content…
He was crafted onto Hallmark cards and also was the Santa that was seen in The Santa Claus with Tim Allen and the Miracle on 34th Street. Similarly, people dress up in costume as this form of Santa in department stores, and he even became a representative for the Salvation Army. Additionally, Gene Autry sang “Here Comes Santa Claus” which also later sparked the production of reindeers into the Christmas scene too. In conclusion, Coca-Cola’s Santa Claus basically preserved and shaped the image of Christmas that still exists today. This advertisement complimented the brand because it is the type of campaign that can be slightly modified, but still be used each year during the holiday season. Likewise, with the help of these advertisements being displayed every year, consumers will make the nostalgic connection between the joy of Christmas time, the importance of giving, and the happiness that Coke can bring to anyone of any
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Charlie Crider Dr. Horger KNSISM 2211 10 March 2023 Term Paper The creation, and abundant implementation of Televisions around the world carved a new path into the American entertainment perspective. Newspapers and radio stations began to slowly sink into the overwhelming realm of television, as many people migrated to absorbing their news from televisions. The new use of televisions ascended the use of consumerism, as many commercials and advertisements enticed the viewers to buy new products. The television was able to expand and create new exposure to not only commercials, but the streaming of professional games and players escalated the revenue and popularity to unimaginable heights .
At Macy’s, Santa isn’t just a white guy in a suit. Retrieved from https://nypost.com/2017/12/16/macys-has-a-secret-army-of-diverse-santas/ Macy’s, Inc., Diversity Leadership: Diversity & Inclusion. (n.d.). Retrieved from http://www.macysdiversityleadership.com/ NYSE. (2015, November 19).
During Super Bowl Sunday, millions of people across the globe tune in to watch the game while also gawking at some of the most popular commercials of the year. Coca-Cola presented its commercial “Love Story” during this past Super Bowl. They are known for having memorable and popular advertisements, this past one was no different. “Love Story” persuades the average person to drink a Coke with any meal along with the ones they cherish.
They believe that Christmas is a celebration of the birth of Jesus Christ whom they believe is the savior of the world. For that reason they routinely include Christian symbols and phrases into any decorations they put up for the holiday. Many feel it is their right, and some would argue it is their duty to do so. This is mainly due to the fact that Christians are taught they must not be ashamed of what they believe and they must tell others about their beliefs. They feel they must share what the Bible tells them is the truth so that others will convert to Christianity and be saved from going to
The little girl is the focal point and driving point of the ad bring forth each event from asking her mother about the cereal to putting the cereal on her father’s chest; its all about her actions and reactions from the that push the point of the ad identified later with the word love being displayed in bold. The camera is always following the little girl and emphasizing her emotional response to all that happens from her look of curiosity to her big grin as she runs off out of the scene. Without her there is no ad because she is the part of family that people love the most. That unconditional love without any need for understanding or reason, and the audience’s recognition of this is what the advertisers wanted. According to Matt Rosenau (2012), advertisers draw on the emotional response of their audience purposely creating an emotional appeal and associating a positive emotion to the product even if not naturally associated.
Advertising is the best way to get a message across to a certain audience. It serves as a mean of communication of a product or service. It is broadcasted through every media around the world in order to make any product known. The brand Coca Cola is one of the most known companies in the world; their main product is a type of beverage. Throughout the years, this company has been making history with their worldwide advertisements.
The most important aspect of this commercial is the pathos, for it is ripe with emotion. This emotion is also emphasized by the mood of the commercial, which evokes very pertinent emotions. Similarly, the ethos and logos of the commercial make the gum brand look very enticing due to the commercial’s focus on the emotional aspects of the gum. Likewise, the commonplaces that the commercial focuses on play an important role in making the advertisement more applicable to the common viewer. Overall, the Extra Gum advertisement effectively persuades the viewer to purchase the
Taylor Swift presents a new commercial diet "Coca-Cola" and draws the attention of the audience with memorable music and bright colors. During the announcement, we witnessed Swift in the process of writing lyrics for her hit song "22". A variety of people singing her song. When we think about Taylor Swift, we think of a young, cheerful singer who mostly attracts teenagers or young people. Nevertheless, in this commercial of diet coke, attention is focused on people of all age groups, all races, all genders and all class groups.
The Hilarious Comedy, Elf. Buddy the Elf, as he is known to many, was a normal baby who accidentally crawled into Santa’s sack on Christmas one year. Buddy was raised at the North Pole along with all of the other elves. Life was completely normal for Buddy up until he noticed that he was way larger than the rest of the elves and did not fit in with them. Santa soon realized this too, and sent Buddy to New York City in search of his real family. While there he finds his father, who he tries to restore the Christmas spirit in, and a few other people along the way, all while encountering many twists and turns and adventures.
When people are asked to name some of the classic Christmas movies, they are quick to say movies such as Rudolph the Red Nosed Reindeer (1964), Frosty the Snowman (1969), and How the Grinch Stole Christmas (2000), but they forget to mention the dismal, chilling The Nightmare Before Christmas (1993). But why is that, doesn’t Tim Burton still show the joy that Christmas brings, but in a slightly new perspective? Aren’t The Nightmare Before Christmas and How the Grinch Stole Christmas quite similar depictions of how some may deal with the “Christmas blues”? The Nightmare Before Christmas and How the Grinch Stole Christmas both originated as poems with rhythms similar to most Christmas poems. Tim Burton and Dr. Seuss both portray the cliché themes
All through history, us humans have created so many different things, for instance, wheel, phones, planes, bracelets... But some things that were created by the mankind are more unusual, like fairy tales, ghost stories, Santa Claus... Things that seem to have no practical use. They aren’t real, just a figment of someone’s imagination, yet they have a huge place in our lives. However, they are not like what they seem to be.
Identification and Targeting of Consumer Groups in Advertising Strategies of the 1920s Advertising is critical to building business in a capitalist society like the United States. In fact, today, the U.S. spends over 220 billion dollars annually on internal and external advertising (“Statistics”). A market as large as this has a significant impact on the American population. This impact results from the cultural trends that advertising exposes and highlights to the general public.
People enjoy the story of Santa Clause, because it makes them feel good. Putting “In the Bleak Midwinter” and “Santa Clause is Coming to Town” right next to each other allows for that connection of the jolliness of Santa Clause and the desolation of the
However, it’s not like Coca-Cola needs to sell more drinks. Why should they bother advertising at all, when people would undoubtedly buy their products regardless? Well, the drink - and, consequently, the brand - has been around since 1886. Companies don’t survive that long without both quality products and consistent, effective advertising. This ad is just one of the hundreds, if not thousands of Coca-Cola advertisements that wants people to associate Coca-Cola with love, happiness, and family.
1.16 Impact of Shock on the audience The most important benefit of shock advertisements is the fact that it enhances brand recall. When people look at a shock advertisement they are immediately caught off guard and their attention is diverted to the advertisement. These advertisement also make use of different shock appeals such as fear, shame, violence, guilt and other negative affects meant to astonish audiences. This type of advertising can have a significant impact on the consumer’s mind if the message is appropriate and suits the target audience.