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Coffee Cafe Proposal

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Proposal for coffee café
Executive summary:
Coffee café in Australia is determined to offer the best taste and aroma in coffee and other items. This is for people who look to drive away the stresses of life and lead a comfortable life. There is a great need for the gourmet coffee and great service. The café coffee is opened near university where many customers can come and enjoy the coffee and other items. The aim of the coffee café is to build a large customer base.
The coffee café is going to operate in large area and the distance from the university is walking distance that gives great accessibility to the coffee café. The coffee café area is taken on ledge. The loan of 80000 dollars is considered.
The coffee café is expected to earn sales revenue in first year of 300000 dollars and the focus is to maintain 65 percent growth margin and reasonable operating expenses.
Coffee café objectives:
The coffee café focus is to become the best coffee café in the locality.
Achieve profit from the first year of operation
Maintain a high gross margin
Key factors for success:
1. The store design must be attractive and must .be designed for the fast and smooth operations.
2. The training must be imparted to the employees for getting best out of him and to offer the customer best service.
3. Marketing strategies aims are to build a loyal customer base that come regularly at coffee café. The other aim is to maximize the sales of high margin products such as espresso drinks.
Mission:

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