Consumer Electronics Industry Analysis

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The Consumer Electronics industry is, without a doubt, one of the industries that enjoys high competition, especially between the top companies. There’s always a sense of rivalry and a race for who will produce the next big technology or who is more profitable due to a leading, high-end product that everyone wants to buy, this means that the world leader in the Electronics market could be replaced with a simple new, revolutionary product that got developed by a competitor. This makes it a competitive environment in which it’s very hard to survive and the risk is very high, but there is one company that keeps penetrating the market with revolutionary products and still holds the title of the world leader in the Consumer Electronics…show more content…
What made Apple a one of a kind competitor and different from other companies that they had the concept of innovation. Apple rarely came in second place with introducing a new innovative product, they always have been the ones who first introduced a new product into the market. For example, Apple introduced the world’s first desktop publishing program, The iPod, Apple Tablet and the first smart phone with a touch screen. Endless new products were developed by Apple that the world never saw before and they’re still doing the same thing until today. "Innovation distinguishes between a leader and a follower." (Jobs, 2001), Steve Jobs created this strategy for Apple and it surely had made them a market leader. When Apple introduced the Touch screen-iPhone and then the iTunes, Nokia, the telephones world leader then, responded by developing their own smart phone with a touch screen and following them, other companies like Samsung and HTC. Also, Nokia launched their own complete music service download which stole some of the lights from Apple’s iTunes. This was a hard hit in the face of Apple and a much stronger response was needed. However, Apple’s innovative strategy stroke again with the introduction of the iPhone 4 that had more technology advancements and then they introduced a…show more content…
It focused on key elements that differentiates Apple and their products from competitors and that made them stand out in the electronics market. For example, their excellence in product design, user-friendly interface and classy branding completely separated them from other companies and made them a first-choice manufacturer. Apple’s generic strategy was aimed to set them apart from the competitors by features that are beneficial and appealing to customers. While Apple made sure to stand out from others, it was also able to reach various people and segments in the market by designing products that are suitable for everyone. For example, Apple reached organizations and businessmen by designing the MacBook line, and by that it made sure to maintain its leadership position as a first choice for business as
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