The Consumer Electronics industry is, without a doubt, one of the industries that enjoys high competition, especially between the top companies. There’s always a sense of rivalry and a race for who will produce the next big technology or who is more profitable due to a leading, high-end product that everyone wants to buy, this means that the world leader in the Electronics market could be replaced with a simple new, revolutionary product that got developed by a competitor. This makes it a competitive environment in which it’s very hard to survive and the risk is very high, but there is one company that keeps penetrating the market with revolutionary products and still holds the title of the world leader in the Consumer Electronics …show more content…
What made Apple a one of a kind competitor and different from other companies that they had the concept of innovation. Apple rarely came in second place with introducing a new innovative product, they always have been the ones who first introduced a new product into the market. For example, Apple introduced the world’s first desktop publishing program, The iPod, Apple Tablet and the first smart phone with a touch screen. Endless new products were developed by Apple that the world never saw before and they’re still doing the same thing until today. "Innovation distinguishes between a leader and a follower." (Jobs, 2001), Steve Jobs created this strategy for Apple and it surely had made them a market leader. When Apple introduced the Touch screen-iPhone and then the iTunes, Nokia, the telephones world leader then, responded by developing their own smart phone with a touch screen and following them, other companies like Samsung and HTC. Also, Nokia launched their own complete music service download which stole some of the lights from Apple’s iTunes. This was a hard hit in the face of Apple and a much stronger response was needed. However, Apple’s innovative strategy stroke again with the introduction of the iPhone 4 that had more technology advancements and then they introduced a …show more content…
It focused on key elements that differentiates Apple and their products from competitors and that made them stand out in the electronics market. For example, their excellence in product design, user-friendly interface and classy branding completely separated them from other companies and made them a first-choice manufacturer. Apple’s generic strategy was aimed to set them apart from the competitors by features that are beneficial and appealing to customers. While Apple made sure to stand out from others, it was also able to reach various people and segments in the market by designing products that are suitable for everyone. For example, Apple reached organizations and businessmen by designing the MacBook line, and by that it made sure to maintain its leadership position as a first choice for business as
Therefore a marketing strategy is a tool that is used to determine what the customer wants and use the resources available in the organization to meet that need. Apple Inc was incorporated in 1977 and is headquartered in Cupertino, California, USA. They design, manufacture, and market personal computers (Mac), mobile communication (iPhone) and media devices (iPad), and portable digital music players (iPod), and sells related software, services, peripherals, networking solutions, and third-party digital content (iTunes) and applications (App store). All of these are top revenue generating product lines (Hellman, 2014). This report will look at the internal and external environment and current situation at Apple Inc and determine the segmentation, targeting and positioning for their iPad tablet for the Kenyan market.
This has given it apple a competitive edge in relation to its rival. They are able to keep their customers up to date with inform of the updates in the existing products and new product innovations. Apple uses a vertical integration strategy that enables it to develop its software and hard ware apps, and own operating system (IOS). This allows apple to have control over all the users that are hard to replicate by its rivals (Meyer, 2012). Brand appeal of apple by
It´s important to remember that disruption is positive for the mass-market and are innovations that make products and services more accessible and affordable, thereby making them available to a much larger population. When we look at the full extent of Xiaomi´s business model, we can clearly see how different and how disruptive it is. How does Xiaomi keep their prices at least 60% lower than their competitors? While Apple need to come up with a new model to maintain their high profits, Xiaomi have found a clever way to reach these profits without overserve the market with smartphones. For Xiaomi to sell high-end smartphones at such cost, Xiaomi keeps their models
Porters Five Forces Analysis: Samsung Electronics Introduction Samsung Electronics focuses in three specific areas; Consumer Electronics, IT & Mobile Communications and Device Solution. Porter’s Five Forces model has been used to analyse Samsung Electronics competitive position within the global market they operate in. By using this model, an evaluation of their current position will highlight which of the five forces are “affecting the intensity of competition in an industry and its profitability level” (Jurevicius, 2013). Nevertheless, when conducting analysis on an international company such as this, studying of market trends is already carried out thoroughly to ensure that they are fully aware of that market, in order to achieve success and maintain within it. With this in mind, it would be considered that Samsung Electronics would have a relatively good competitive advantage against other rival companies.
Apple’s vision Apple 's vision is to create and deliver electronic music and personal computers to individuals, teachers, employees, students, and computers used in government agencies and companies. Apple 's strategy focused on enhancing its ability to design and contribute to its development, It’s easy to use and distinctive design and innovative. Importance of knowledge management in Apple Company Knowledge Management (KM) is a discipline that improves Apple 's ability to better solve problems, adapt, evolve to meet changing business requirements, and survive with disruptive changes.
The core competencies of Nokia evolved significantly between the 1990s and 2010 as Nokia itself was evolving. These core competencies both help explain and portray the rise and decline of the company over time, how they gained and then lost competitive advantage in the mobile industry. In the beginning of the 1990s, The Nokia Corporation was still producing a broad range of products including cables, paper and diverse electronic products for both industries and the general public. This changed in 1992, when Jorma Ollila became CEO.
has millions of buyers and the company continues to woe more consumers to buy its products. The threat to buyers is not a big concern to Apple Inc. The competition on this area falls on the pricing system and differentiation of products to meet the unique needs of the consumers. The move to differentiate the products of the company aimed at addressing the diverse needs of the consumers (Bergvall-Kareborn and Howcroft 2013, p.280).
In some situations, conflict can be more constructive than destructive. In this paper we take a look at two technology giants,
ACHIEVING GLOBAL COMPETITIVE ADVANTAGE OF APPLE INC. Apple Inc. is an American conglomerate company located in one immeasurable loop, Cupertino, California in the middle of the Silicon Valley. (OPPapers, 2012). Apple is motivated on their designing, developing, innovating new products like the personal computers, other related software products, and the electronic products such as MP3 players and iPods. Apple Inc.’s main products are iMac, iPod, iPhone, iPads and its latest advanced product is iWatch, which is on the edge of creating another revolution after iPhone. Apple Inc. has transformed its image from an inventive computer manufacturer to a fully-fledged consumer 's electronic company.
Apple has segmented products vertically, creating on product for one particular use. Apple also targets according to brand loyalty, considering that Apple has quite a cult-like following just due to it's image/brand name. • Benefit Segmentation: Apple brings an newness and innovation with each of it
Then, this company started specializes in much more than just computers. Apple Company invented new products such as iPad in 2001. Therefore, this is a reason that Apple becoming the superiority market leader in music players. In 2007, Apple joined the phone industry with the iPhone. Apple is a huge consumer goods company that evaluating its value requires understanding
Developing different devices like the iPhone, iPod, and iPad makes Apple Inc. the famous company it is and has always been. Their advanced
With a relatively low investment, Huawei develops products in a short period of time and participates in market competition at a lower
English 102 Essay 2 Jalal Bou Kanaan Outline “The Apple and Samsung showdown” I. Introduction: General Background information + Thesis: “what makes those companies not alike are the phones they release through the years, but are they that different?” II. “example of two leading rival companies in the field of smart phones” A. Information about the Samsung Galaxy Note 4 B. Information about the Apple iPhone 6 Plus III.
According to Bullen and Rockart (1981), critical success factor is the significant skills, areas, or actions of a company that contributes to the competitive performance that can make it become successful. The main key success factor of Apple is its core competency, technology. The company that owns the advanced technology may get high revenue and a larger market share when imply this technology in its product or service (Roth & Miller, 1992). Apple has used this core competency to develop many highly functional and usable digital device and software which can develop the loyalty of customers to its brand (Laugesen & Yuan, 2010). For example, many electronics products in the market are use Google’s Android system, while Apple uses its own system, iOS in all of its digital devices (Johnson, et al.,