is focusing on brand awareness and product improvements by increasing its financial investments in marketing and advertising. They are expanding their retail footprint by opening more stores worldwide, and they are looking to keep up with the adoption of cost-leadership strategies competition, through the implementation of product differentiation strategy, hoping to continue to be the leader of new technological innovation. - Apple Inc.’s future strategic position Apple Inc. still believes itself in the growth or development as it brings new hope and improves products to market in the near future. Apple Inc. is the most innovative product developer and the image of Apple Inc. is positive. It allows to cover the integration with its distributors, suppliers and competitors.
It has being acknowledged as the most valuable brand. The advantage was many praised for his ability to spot opportunities for new products that other people missed; and his clear conceptualized capability. This make Apple become successful, dominate the whole market, and beat their competitors. He was also known to create space in Apple for new products to exist and motivate Apple employees to build them. The products and services are incomparable with others products because it has the best quality products and services in the mobile industry.
They design and develop their own operating systems, hardware, application software system and services and so integrates them in such the simplest way that provides easy-to-use superb products. additionally their customers has to rely on them too, if anything goes wrong, and hence there comes their service part of business model too. In short, Apple isn 't dependent on any of its partners for any technical breakthrough. They innovates on their own. Their product differentiation helps them in maintaining premium pricing.
How Sustainable is Apple’s Competitive position Introduction Apple started out simply as a computer company producing Macintosh computers and software, but has since evolved over the years to manufacture other products. It introduced iPods in 2001 for music players, in 2007, it started producing iPhones. Its products are consumer oriented and this has contributed to the success of the company. Apple also views innovation as basis of survival and business development (Yoffie, 2012). What historically have been Apple’s competitive advantages?
Since Apple is a premium computer firm, they are less competitive with prices. They will only commence to decrease the prices after it launches a future generation product. They utilise skimming and premium pricing strategy. Apple utilised price skimming as it was initially sold at a high price when released at which the customer’s had to pay. The price was then lowered when the next generation IPhone was released (IPhone 6s/6s plus).
From the examples, we’ve presented above, the answer is clearly to be an innovator. Companies that are innovators usually invent products that would later be turned into innovation by another company. Xerox invented the computer mouse, yet it was Apple that turned it into a successful business innovation; Phillips invented the CD, yet it is the Japanese Sony that made money out it. The
Apple is known for its unique marketing strategy which was a brilliant idea by Steve Jobs, CEO of Apple. Apple took aggressive approach in marketing to turn itself into a profitable business organization and dominate the market all around the world. The major reason for the success of Apple is its continuous innovation and catching up to the trend in design, production and marketing. Apple has always focused on delivering the best which was received well by the customers. Even though Apple’s marketing strategy did not consider online digital marketing seriously, off late the company has started to focus on online marketing.
Executive Summary Apple has always surprised the world with its innovation starting from the invention of computer circuit board of Apple I in 1976 to world’s most successful personal computer and electronic device manufacturer. They brought revolutionary changes in user experiences in using personal computers and currently smart devices. The company was always under the supervision of visionary leaders and effective strategies applied by them made the Apple what it is today. The company faced several ups and downs during its operating timeline and remained successful in sustaining their position in the market as a leader. The Harvard Business School Case study of Apple Inc. focuses on the growth and strategic management of the company accordingly.
As a result of it, other brands was not success in the market. Because Nokia was the pioneer for cell phones. In year 2007, disruptive technology was occur with concerning to fulfill the customers future needs. Because Apple company introduce their first innovative smart phone of “iPhone”. This become a revolt to the mobile industry.
1. INTRODUCTION Apple Inc. Official, a famous IT company in the world, began with a computer. They produce electronic gadgets with a good quality and attractive over the year. With their massive success, however, they are actually having problems, regardless internal or external problems. The website of the company has all the support services which is available for the clients.