E-Commerce And The Internet

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In recent years, business world has changed extremely due to the development of the internet as important business platform. The Internet is not only a networking medium nowadays. It’s also used as a means of transaction for consumers in the global market (Delafrooz, Paim, & Khatibi, 2010). The Internet usage has grown rapidly over the past years and it has become a common means for delivering and trading information, services and goods (Puranik & Bansal, 2014).
Moreover, Internet provide advantages for businesses to sell their product and services to a much wider to reach potential customers (Puranik & Bansal, 2014). The Internet has rapidly advanced into global phenomena and is changing consumer purchasing behavior (Shergill & Chen, 2005). Nowadays, most of the companies using the Internet with the purpose of cutting marketing cost, therefore, to reduce their product price in order to stay ahead in a competitive market (Shergill & Chen, 2005). Apart from selling product, companies can also deliver information, conduct satisfaction survey and getting feedback from customers through the Internet (Shergill & Chen, 2005).
Without a doubt electronic commerce (e-commerce) has grown rapidly and extensively in current business world. E-commerce can be defined as commercial transactions which involve the transfer of information that conducted electronically on the Internet (Kotler & Keller, 2012). According to Lee & Lin (2005), there are more and more companies are try to gain

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