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E-Commerce And The Internet

773 Words4 Pages

In recent years, business world has changed extremely due to the development of the internet as important business platform. The Internet is not only a networking medium nowadays. It’s also used as a means of transaction for consumers in the global market (Delafrooz, Paim, & Khatibi, 2010). The Internet usage has grown rapidly over the past years and it has become a common means for delivering and trading information, services and goods (Puranik & Bansal, 2014).
Moreover, Internet provide advantages for businesses to sell their product and services to a much wider to reach potential customers (Puranik & Bansal, 2014). The Internet has rapidly advanced into global phenomena and is changing consumer purchasing behavior (Shergill & Chen, 2005). Nowadays, most of the companies using the Internet with the purpose of cutting marketing cost, therefore, to reduce their product price in order to stay ahead in a competitive market (Shergill & Chen, 2005). Apart from selling product, companies can also deliver information, conduct satisfaction survey and getting feedback from customers through the Internet (Shergill & Chen, 2005).
Without a doubt electronic commerce (e-commerce) has grown rapidly and extensively in current business world. E-commerce can be defined as commercial transactions which involve the transfer of information that conducted electronically on the Internet (Kotler & Keller, 2012). According to Lee & Lin (2005), there are more and more companies are try to gain

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