The Fast Food Industry

1) Introduction

The service industry is an important part of contributor to the economy that creates service rather than tangible products. The service sector is important for the social economic growth of the country. Today, it is one of the largest and rapid growing sectors globally creating more job opportunities than any other sectors. The growth of the service sector is mainly due to the increase in privatization, urbanization and more demand for intermediate and final consumer services. Quality services have become more widely available to satisfy the needs of the people. In advanced countries, the growth of services such as banking, trade, commerce and entertainment has subsequently influence the growth in the primary and the secondary

We prepare our food with in season ingredients and we try our best to make everything from scratch from the salad dressings to the marination sauces for our food. Not only that, we will be using unique ingredients such as quinoa and lentils that are a new alternative to rice for our customers to try. Many people have weighed the benefits and find that catered lunch dinner boxes might be too expensive to try. At Kenko catering, our lunch and dinner boxes are very reasonably priced comparably to fast food restaurants. Our selling point at Kenko is that we offer nutritious options that do not burn a hole in your wallet.

4. Healthy homemade snacks

In addition to our healthy lunch and dinner boxes, we will also be selling our homemade snacks. Snacking on junk food can lead to weight gain and other health issues, but healthy snacks can be beneficial. At Kenko Catering, our snacks are made with nutritious ingredients such as nuts, whole grains and vegetables are packed with the nutrients, fibre, and protein your body needs. Our snacks will be sure to satisfy your cravings without all the guilt you would get from eating processed junk

The target market for catering services for no doubt is a large market. The need to cater for a party and ordering daily lunch and dinner boxes are not restricted to only a group of people or organization, but we have been able to narrow down the category of people and organizations that will be our main target. Our company’s first main target would be busy working adults who do not have the time to prepare a well-balanced meal for lunch and dinner. Having your meal delivered to you wherever you are is just a click away. At Kenko, we take away the hassle of going grocery shopping, cooking and cleaning after a long day of work. Our customers can unwind at home after a long day knowing that they have a meal caringly prepared by our company. Our second target market would be individuals looking for a healthier lifestyle. By catering from Kenko, it is the first step our customers can take for a more wholesome diet. For our customers who are looking to lose weight, they can be rest assured as we will be preparing their meals with care. An analysis of more than 700 weight loss studies found that people see the biggest short-term results when they eat smart. The food choices that we make maybe more important than the amount of exercise we are doing. Our third target market would be college students. We have decided to market our catering services to students as they are more health