According to the American Marketing Association, green marketing is the marketing of products that are presumed to be environmentally safe. Thus green marketing incorporates a broad range of activities, including product modification, changes to the production process, packaging changes, as well as modifying advertising. Yet defining green marketing is not a simple task where several meanings intersect and contradict each other; an example of this will be the existence of varying social, environmental and retail definitions attached to this term. Other similar terms used are Environmental Marketing and Ecological Marketing. Thus "Green Marketing" refers to holistic marketing concept wherein the production, marketing consumption an disposal of products and services happen in a manner that is less detrimental to the environment with growing awareness about the implications of global warming, non biodegradable solid
2. What is Green Marketing? As has been defined by many experts it can be concluded that green marketing refers to all marketing activities which are responsive towards protecting the environment. There is much avoidable confusion regarding the term green marketing, as people loosely identify it with various phenomena in the present era. Some attribute it as being responsive towards climate change and global warming, while others believe being in conformity with environmental standards as green marketing.
Besides green procurement is a solution for environmentally concerned and economically conservative business, and a concept of acquiring a selection of products and services that minimizes environmental impact (Salam, 2008). Zsidisin and Hendrick (1998) in a multinational investigation identified key factors for green purchasing including providing design specification to suppliers that include environmental requirements for purchased items, cooperation with suppliers for environmental objectives, environmental audits for supplier’s internal management, and suppliers’ ISO14001
Culture strongly influences what people eat, wear and travel. 2.2.3 Environmental changes in consumers buyer behavior As packaging progressed so did the need to do smart packaging, today one of the largest shifts in culture that affects packaging is the desire for more environmentally friendly packaging. Consumer today are willing to even pay more for products that are environmentally friendly or made from recyclable materials. According to Mostafa (2007), green purchase behavior refers to the way consumers are more concerned with purchasing products that are friendly to the environment, recyclable or responsive to ecological concerns. Clem (2008) explains that the trend of “going green” reflects a social consciousness around saving and protecting the Earth’s natural resources.
Business that uses these concepts of green marketing are both seeking to both protect and improve the environment (Ottman). This paper focuses on profit making businesses, although nonprofits can use green marketing. In Marcus Wagner’s work he talked about how it pays to go green. Through research of different markets the economy is important part of determining if it pays to go green. This is why the today’s economy is hard to change to green marketing (Wagner).
Therefore by performing an environmental audit, it will help companies to know which problems the company could be facing. This will allow companies to create a competitive advantage if they understand where they stand with the environment (Hamand, n.d). Another benefit of the environmental auditing is that, it assist companies in provision of management decision support data, liability assurance, the creation of an additional measurement tool, better compliance management, an aid in educating the employees and tool for public relations and marketing (Hamand, n.d). EPA (2015) had indicate that environmental audit helps companies to have better compliance with regards to environmental legislation and it also assist companies not to have surprises as they will know compliance status as soon as possible ad not to discover it when too late. EAPA (2015) further indicated that environmental audit also assist companies to have fewer penalties and suits and assist them to have a better public image with local.
Green buildings, also knows as green construction or sustainable building refers to a structure that is environmental friendly, environmental responsible and resource efficient throughout the buildings whole life cycle. This includes the process of citing, design, construction, operation, maintenance, renovation and demolition. In simpler terms green building design involves finding the balance between homebuilding as well as sustaining the environment. Green buildings are designed to reduce the overall impact of the environment on human health, including the natural environment, by efficiently using energy, water and other natural resources in order to protect occupant health and improve employee production all while reducing waste, pollution and environmental degradation. Green buildings have a very positive effect on the environment and on the economy when compared to regular non-environmental friendly buildings.
Environmentally sound processes should be used while manufacturing these products such that they cause less pollution and generate less waste. It involves the use of waste and the by-products generated. We have various standards for quality control like the ISO standards. These standards should be extended to improve manufacturing in ways that it is more sustainable and environment friendly. Technology changes usually spring from firms but strategic developments can be fostered only though multi – organization cooperation and government support.
4. Improved Corporate and Social Image Green Computing helps in improving the social image of the business by meeting the user requirements, thereby making the product more sustainable. Other benefits are: 1. Low consumption of energy from green computing techniques results into the lower emission of carbon dioxide and also results into the lower use of the fossil fuels. 2.
• To the Engineering field. The study aims to promote green engineering through the implementation of a system that resembles proper waste management and use of renewable energy by means of solar panels. The proponents believe that engineers should always consider the impact of their work to the environment. • To the proponents. The study aims to help the proponents to have a better understanding of modern, environment friendly technologies in building systems.