Beer (refers to picture 1) is one of the oldest recorded recipes in the world which was recorded in the written history of ancient Egypt and Mesopotamia and spread throughout the world. Humans have experienced beer brewing and drinking activities since the dawn of civilization. Mankind began to settle down to farm a land after moved away from living life as nomadic hunter gatherers around 1000 years ago. Chemical tests of ancient pottery jars reveal that beer was produced in Iran 7000 years ago. However, there is no one is exactly know about how the beer making process was discovered and who was the first to discover it.
Grain is an important ingredient in beer making which was cultivated by new agricultural societies. Due to wild yeasts in the air, almost any cereal containing certain sugars can undergo spontaneous fermentation. After a tribe or culture had domesticated cereal, it is possible that beer-like beverages were independently developed throughout the world soon. A 3900-year-old Sumerian poem honouring Ninkasi, the patron goddess of brewing, contained the oldest surviving beer recipe, describing the production of beer from barley via bread. Residue on pottery dating from between 5400 and 4900 years ago showed that beer was brewed using barley and other grains in China.
The oldest written
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In 1929, a history of imaginative advertising began. The first press advertisement for Guinness appeared featuring the slogan ‘Guinness is Good for You’. Following its success, Guinness enlisted gifted landscape artist and portrait painter John Gilroy to bring to life two ground-breaking, long-running campaigns: ‘Guinness is Good for You’ and ‘My Goodness, My Guinness’. The latter featured a menagerie of zoo animals, including the now-famous Guinness toucan (refers to picture 8). In 1959, Guinness became the first brewer to employ scientists to help create the perfect
So overall is this advertisement effective? I would argue yes, the ad is appealing to people who drink causally or just to get drunk, so long as they don’t have an aversion to
However, when beer was discovered it became moderately prevalent and a necessity to some degree. It was used in religious formalities as it was thought to be a gift from the Gods. It was used for social collaborations as well. In order to keep up with its high request, hunter-gatherers had to deliberately farm. One of the key reasons for its popularity was its ability to be stored which was Unlike anything they’ve ever seen before as the ability of previous food sources were not up to that level of technologies for the storage of the grain.
Issue In May 1996 Bad Frog put in application for brand label approval and registration pursuant to section 107-a(4)(a) of New York’s Alcoholic Beverage Control Law, and was denied that application in July (Bad Frog Brewery, Inc. v. New York State Liquor Authority). The issue presented here is whether banning the Bad Frog Brewery, Inc. beer label protecting children from vulgar and profane advertising, and by doing so, is New York State Authority (NYSLA) denying Bad Frog Brewery protection by the First Amendment under Commercial Speech. Rule of Law Commercial speech under Central Hudson Gas & Electric Corp. v. Public Service Commission, 447 U.S 557, 100 S. Ct. 2343, 65 L. Ed.2d 31 (1980). Under Commercial speech Bad Frog label could be
In John Standage’s book, A History of the World in Six Glasses, the history of the world is told through the history of six beverages; beer, wine, spirits, coffee, tea, and Coca Cola. The effect that each has had on the world is profound and immeasurable, however, of the six beverages, I have found that coffee has played the largest and most significant role in world history. One way that coffee affected world history is that establishments that served coffee created a social venue for members of the community to bond over various topics. Standage wrote that coffeehouses were hotspots for “gossip, rumor, political debate, and satirical discussion.”, similar to what they are in the present day. These topics led to Kha’ir Beg, ruler of Egypt, as well as his superiors worrying about coffeehouses being a popular meeting place for those wishing to overthrow the government.
This book reveals to us how beer and wine were used for cultural, social, political, and even medical purposes. Finally, Standage shows us how civilizations grew by the spreading of beer and wine, and how the spreading of these drinks spread culture around the world. To Standage beer and wine is a technology that played huge role in the developing and advancing civilization. In the introduction, Standage states that throughout history various drinks have/had such high significance
Working people were often paid in beer. Water, which was made people sick due to the contents in it, was replaced with beer as a healthier option. Standage argues that beer was the start of social civilization in that it was
Beer was an amazing discovery that changed the course of history forever. It was used for religious ceremonies, as a source of currency, and it had many other uses through the course of ancient and modern history. When exactly beer was first discovered is not
The pottery was made out of clay. Baskets were used for berry picking and
The repetition of the phrase “puppy, monkey, baby” for numerous times helped stick with the audience. Additionally, it emphasizes the uniqueness of the drink and allows the reader to remember the catchy song. Symbolism, being another technique, was also present in the commercial, the symbol being the hybrid animal. The hybrid animal represents a hybrid drink containing three things that should not associate with each other but end up working well together. Understanding that symbolism greatly emphasizes the importance of the drink’s concept.
Journal #1. Page 19- “Since beer was a gift from the gods, it was also the logical thing to present as a religious offering.” Response - Beer was used in ceremonies such as religious, agricultural, funerals, etc. The religious meaning of beer has a longer timeline than the Sumerians and the Egyptians.
The colour white connotes purity and goodness, which suggests that the drink tastes good. The physical company logo itself is a goose, which is found multiple times on both the box and the bottle itself. Although geese are usually seen as pests or annoying animals, the ad signifies the animal in a different way. The bird is seen flying, which represents freedom. Geese are also known to fly in formations, which represent leadership and trustworthy.
The commercial featuring Drake and the popular soft drink Sprite, was first launched in February of 2010. In the ad, Canadian born rapper Drake is seen standing in a studio attempting to rap with the beat provided to him. It appears the rapper cannot find the “right” words or “feel” the music. The producer asks him what’s going on and Drake responds with uncertainty. A sprite is given to the rapper to drink in the hopes that he will somehow come “alive”.
In the 2013 Budweiser commercial, the company introduced a new feature to their already well known Clydesdale ads. The idea of an everyday American man enticed audiences of all kinds to direct their attention to their tv. The rhetorical effects of the Budweiser Clydesdale advertisement administer to the viewer's’ sympathy for family bonds by showing a loving relationship between man and horse. This connects the Budweiser brand with a positive feeling in the viewer’s mind; allowing the viewer to always favor their product when shopping for a perfect beer.
My childhood friends and I used to quote lines from the most popular commercials. I remember seeing 7Up commercials broadcasted repeatedly, hence it was my favorite drink at that
According to Donn, “ the designs on their pottery told a