The Beer-Making Process

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Beer (refers to picture 1) is one of the oldest recorded recipes in the world which was recorded in the written history of ancient Egypt and Mesopotamia and spread throughout the world. Humans have experienced beer brewing and drinking activities since the dawn of civilization. Mankind began to settle down to farm a land after moved away from living life as nomadic hunter gatherers around 1000 years ago. Chemical tests of ancient pottery jars reveal that beer was produced in Iran 7000 years ago. However, there is no one is exactly know about how the beer making process was discovered and who was the first to discover it.
Grain is an important ingredient in beer making which was cultivated by new agricultural societies. Due to wild yeasts in the air, almost any cereal containing certain sugars can undergo spontaneous fermentation. After a tribe or culture had domesticated cereal, it is possible that beer-like beverages were independently developed throughout the world soon. A 3900-year-old Sumerian poem honouring Ninkasi, the patron goddess of brewing, contained the oldest surviving beer recipe, describing the production of beer from barley via bread. Residue on pottery dating from between 5400 and 4900 years ago showed that beer was brewed using barley and other grains in China.
The oldest written …show more content…

In 1929, a history of imaginative advertising began. The first press advertisement for Guinness appeared featuring the slogan ‘Guinness is Good for You’. Following its success, Guinness enlisted gifted landscape artist and portrait painter John Gilroy to bring to life two ground-breaking, long-running campaigns: ‘Guinness is Good for You’ and ‘My Goodness, My Guinness’. The latter featured a menagerie of zoo animals, including the now-famous Guinness toucan (refers to picture 8). In 1959, Guinness became the first brewer to employ scientists to help create the perfect

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