Mixed methods approach can also be useful when one methodology does not provide the information that is required (Bulsara, n.d). Thus, the use of mixed methods is important because it is more than simply collecting and analysing both kinds of data; it also involves the use of both approaches in tandem so that the overall strength of the study is greater than either qualitative or quantitative research (Creswell & Plano Clark, 2007) and it is exploratory. The data provided by qualitative method is data typically collected in the participants’ setting, data analysing inductively building from particulars to general themes, and the researcher making interpretations of the meaning of the data (Creswell, 2007). The purpose of mixed methods is that both quantitative and qualitative research in combination provides a better understanding of a research problem than either research approach alone. The aspects of using mixed methods raises issues such as
As we use various aspects of both the methodologies, the mixed research methodology has several advantages. This methodology offers multiple ways to approach the problem faced by the researchers. Generalizing the qualitative data and analyzing the unexpected data that emerge out of the research are the key aspects of the Mixed Research Methodology. Since it infuses the qualitative and quantitative ways, data resources like case studies, articles, interviews and surveys are combined in mixed research methodology. Mixed Methodology preferred where researchers are capable to gather aspects including data research and assimilation.
4 METHODOLOGY: 4.1 STUDY DESIGN The research approach that will be employed for this research study will be in a case study form. The researcher will make use of a qualitative literature assessment approach as it will enable the researcher to use relevant literature to review an existing- or suggest a new hypothesis (Kothari:2004). Research will be analytical and instrumental, using existing information and knowledge; as well as applied, in order to find a solution to the immediate problem. 4.2 CASE STUDY The use of a case study method has been chosen by the researcher. According to Yin, (Yin: 2003a) the case study has the strength of being able to collect evidence from multiple sources citing that either qualitative data, quantitative data
The questions should be broad and loosely structured, following the intent of the research questions. Next, the interview questions are accompanied by a list of possible sources of data. The literature was revisited between interviews to gain a better understanding of new data. Clear conceptualizations assisted in taking definitions into the study, and combined with the other sources of data, comprised the mass of data available to study the phenomenon of interest. Thinking in metaphors, and creating simplistic models and thematic maps were essential activities in data management.
According to Ritchie and Lewis (2003), qualitative research is a type of scientific research that focuses on generating meaning and understanding through rich description. It can be a particularly useful approach as it focuses on the quality of the experiences trying to describe or understand the essence or nature of human experience. Qualitative research typically works to achieve different goals and uses different methods and designs. Qualitative research is especially effective in exploring, describing and interpreting data (Ritchie & Lewis, 2003). Qualitative research was deemed best for this study because it is typically more flexible as it enables a sense of freedom between the researcher and the participants (Ritchie & Lewis, 2003).
discourse completion tasks, interview transcriptions or organizational documents); yet, it may also take account of non-textual data such as pictures, tables, audio and video recordings (Strauss & Corbin, 1998). Since qualitative data allows the participants to use their own words, it is considered to be holistic and rich. It also helps the researcher to improve some comprehensive topics raised by the participants(Cohen, Manion& Morrison, 2000). According to Wiersman (1995), sampling, data collection, data analysis and triangulation are all essential points to be discussed when using theconducting qualitative research. All these issues will be discussed in full in this chapter
Background of the study Our topic is the “Impact of quality management practices on organizational performance”. In this report, we will illustrate different points such as quality management definition, literature review, problem description, and practical implications. The main objective of this report is to know what is the effect of quality management in organizational on the purpose of enhancing their products, and services. Another objective is to help us in better understanding for quality management in general. Also, it will help us to know how to benefit from this concept and from the information we collected from various studies.
Also, he identifies that the arrangement and checking of data allow the researcher to see the styles and determine the subjects in a realistic way. Qualitative research does not prevent the use of numbers. Therefore, data analysis is associated with research questions. Also, qualitative research can be considered as an open research and therefore it can be said that every researcher has his/her own way of analysis. After that, Dr. Rashed illustrates that the most difficult stages of the qualitative research may be related to the researcher’s experience and there are no stable samples for analysis.
The Qualitative method tend to be open ended with less structured protocols; rely more heavily on interactive interviews where respondents may be interviewed several times to follow up on a particular issue to clarify concepts or check the reliability of data and use triangulation to increase the credibility of the findings. (Krishnamurthi, Cabrera and Karlovsky,2004). These attributes give the qualitative research method the advantage of providing depth and detail. They help to look deeper than analysing ranks and counts by recording attitudes, feelings and behaviours. The open- ended questions help to encourage respondents to expand on their responses which may open up new topic areas not initially considered and help to simulate participants’ experiences.
Beyond increasing analytical leverage, mixed method analysis also offered an opportunity for triangulation which further allowed an attendant advantage of comparing findings from both qualitative and quantitative results for the purposes of convergence (Greene et al. 1989). This allowed the study to prospect for stronger meta-inferences, which involves a combination of interpretation of findings into a coherent whole (Onwuegbuzie et al.