Three Types Of Research Methodology

Task 4 In-club to produce an empirical and highly practical research , the research worker must use a combination of quantitative and qualitative approaches; the researcher must consider which of the diverse methods used in research are most appropriate for the probe and answering of the head . The option of methods and the way in which they are implemented will largely be determined by the research question , but will also be influenced by practical consideration, such as material handiness . Research may involve either empirical data (“fact” identified within a pre specified conceptual view) or conceptual data. Empirical inquiry is often adding up answer to describe situation or to test theory .

236). Qualitative methods especially one that is based on grounded theories give the researcher the flexibility of maneuvering research frameworks in which new theories are discovered. Using quantitative methods for this study will be difficult because it does not involve much numeric figures rather deals with phenomenon. However, there are some disadvantages associated with qualitative methods such as the inability of the researcher to control the influence of bias and rigidity. Also, qualitative research often is expensive to conduct and requires experience especially in transcribing and coding

CHAPTER 4 4.1 INTRODUCTION In this chapter will be discusses in great length about the research methods that had been used in order to obtained both primary and secondary data in this study and explain in detail about approach undertaken as the research methodology to complete this enquiry. In decree to obtain good result and run across the objectives as planned, the right and suitable methodology needs to be used. Methodology is a method to determine the approach applied to direct the study or research.

The reason for such a method is because it will ensure accurate information and quick responses. Qualitative data collected will provide me with different opinions and points of view and therefore much richer and detailed information to base the company’s decision

Data in the current research will be obtained through the qualitative research study design. Qualitative research is exploratory, and it is used when we don’t know what to expect, to define the problem or develop an approach to the problem (Mora, 2010). Case studies are defined as qualitative research studies that focus on groups or individuals. The two main characteristics are: First, they investigate a certain phenomenon within its real life occurrence. Second, they are used when no clear boundaries exist between the factor being investigated and its context in real life.

2.0. The Qualitative versus Quantitative Research debate As previously shown, quantitative and qualitative methods stem from different ontologic, epistemologic and axiologic assumptions about the nature of research. Traditionally, quantitative methods are predominantly acknowledged within positivism whereas qualitative methods are dominant within the interpretivism or non-positivist studies (Bredillet, 2008). Generally speaking, quantitative methodology is concerned with attempts to quantify social phenomena and collect and analyze numerical data, and the use of statistical procedures to examine group means and variance (Ponterotto 2005; Tuli 2010). Qualitative methodology, on the other hand, is more concerned with understanding the meaning of

Methods are the research techniques or tools that are used for data collection and analysis. This study adopts a combination of methods in data collection, which include questionnaire and key informant interview. Also, method of population study, research instruments, method of analysis and analytical technique. This will give a holistic picture and understanding of the phenomenon under investigation.

3. QUALITATIVE RESEARCH THEORY 3.1 QUALITATIVE RESEARCH Qualitative research is a form of research in which the researcher collects and interprets data, meaning the researcher is as important in the research process as the participants and the data they provide. Reason and Rowan (2004) have argued that the core element of a qualitative research approach is to connect meanings to the experiences of respondents and their lives. According to Clissett (2008) qualitative research involves a variety of research methods that can be used to explore human experience, perceptions, motivations and behaviours. Qualitative research is characterised by collection and analysis of words in the form of speech or writing.

CHAPTER 5. INFORMATION & COMMUNICATION Quantitative v. Qualitative Studies Quantitative investigations are scientific, objective, and effective in describing phenomena in terms of magnitude (Balian, 1988). Quantitative investigations use numeric values and statistics to identify patterns, to objectively quantify relationships between variables, and to make predictions. In addition, because large sample sizes are used, data can be generalized to larger populations.

Initially, l clearly defined my goals and objectives of the data collection to ensure the data gathered will be accurate, credible, can be repeated, reproduce able. Then reach an understanding and agreement on the operational definitions and methodology for data collection. As a student there is often a marked divide in my mind between using a qualitative or quantitative approaches. 8.2 Social Concept: Socially, data gathered about a phenomena contain real information and it is useful to the improvement efforts in the society. Good data collection planning prevents errors that commonly occur in data collection process, it saves time and money that otherwise might have been spent on repeated or failed attempts to collect useful data.

Quantitative research could also be about asking people for their opinions in a structured way in other to have hard facts and statistics to guide 3. RESEARCH PROCESS Research: is a method of describing, exploring, relating or establishing the fact of an existing concept, factors affecting the phenomena and the relationship among them. Process: collection of the activities carried out in the research is referred to as the process. Research process is an orderly and systematic process that requires more art than science through thought and patience. It is also a multiple step process where steps are interlinked in the process.

Chapter 17 by Alan Bryman, The Nature of Qualitative Research helps readers understand the importance of qualitative research in the field of sociology since it has been become a more popular approach among researchers. Qualitative research is broadly inductivist, constructionist, and interpretivist but not all three of the features are always used (380). The main steps that follow qualitative research are inductive so the process is one that follows a top down approach. The first step to research is generating general research questions to foster the study.

The methodology used in

Kennedy Rhyne Science and Methodology Response There are three common sociological research methods, and they include observation, surveys, and experiments. Observation, the first research method, consists of watching the appointed subject or subjects and observing their behaviors. This method is valuable because it has a strong focus on real life scenarios that are not staged and the subjects are not swayed by the observers. The second technique, survey, is comprised of asking people questions about themselves and their behaviors, and then collecting the data to be sorted through later. A benefit to the method of using surveys to conduct research is that it is inexpensive and can be used among enormous groups of people.

It has to be stressed that the results do not differ much regardless of the choice of method