In Korea, the artists just try to look good to the public, not showing their own character. For example, if we see Miley Cyrus and Lady Gaga, their music style and flow of lyrics are different than K-pop and they have their own structures, but still they are the pop stars on the Billboard chart. I know Korean artists want to be involved in popular music, but they do not have to copy people. This problem show Korea music
SWOT Analysis To start with Virgin Mobile follows an approach in marketing that targets customers who are preferably young, dynamic and enthusiastic. And in order to lure its customers into buying the company’s product the company provides certain features that are very efficient and attractive in the market when compared to its competitors. Strength: • Cost Leadership: To begin with the company aims to be a low cost operator in the industry. It offers its customers with low acquisition costs as there is no fixed cost in infrastructure needed. The company also provides recharge coupons that can be used anytime without having the hassle of getting expired during a certain period of duration.
The other one was insufficient of tourism services, especially information and language communication. For foreign tourists are confused of everything in Korea, the role of tourism services, such as providing precise information and helping with fluent foreign language communication is important. So, bad Korean tourism services can make foreign tourists feel anxiety and difficulty. If Korean solve these three problems and make an sustainable efforts, Korean tourism industry will be well-developed and Korea will be a tourism powerful nation in the
The customer behavior is also changed and the newly shaped behavior is hard to identify because people listens to music very interestingly, but they are less willing to pay for that music and then listen. There was a time when the music production was on t’s peak and the music studios were enjoying huge profits. But now the traditional aspect of CDs and Cassettes has been replaced by the online music stores. And the songs are now
The weakness for the star cruises is limited routes. They only offers some outbound destination like Australia, China, Cambodia, Hong Kong, Indonesia, Japan, Korea, Malaysia, Singapore, Thailand, Taiwan and also Vietnam. Star cruises should take action to expand their routes so customer got the variety choice to choose the destination. Not only that, they should also come out with marketing strategy to attract customers to purchase it such as promotion packages, advertising throughout social media and more. In term of expand the routes, this is more benefit for the star cruises because they increase their revenue but the expenses still remain the same so actually they gain more profit.
From the past research, researchers found the positive and significant relationship between the Korean Wave and attitude toward Korean products (Kim & Park, 2004). Consumers who are familiar with Korean culture are likely to have a more positive attitude towards Korean products and have more intention to purchase them. Furthermore, according to Tada - amnuaychai, a researcher from Thailand, the fans of Korean drama have impressive perception towards Korea and its product because their products are usually tied-in with the Korean dramas (Tada - amnuaychai, 2006). Hence, in general, consumers will consume the products and think that they are good. Therefore, this research is to find out the impact of advertisement on consumer purchasing behavior of Korea cosmetic products in Malaysia among generation
Online shopping makes it easier for people to purchase goods. Nowadays, people are looking into going for online events for convenience with cheaper prices that at outlets or stores. SWOT Analysis Strength of the event: H&M is an internationally recognised brand for its affordable apparels for women. Hence, this makes it easier for H&M to get sponsors for our fashion catwalk event. Booking a venue and all other costs needed for our event will not be a problem due to the large sponsorship we would be able to get.
First, by clinching authorized online streaming, the movie industry is providing a solution for consumers to avoid piracy. Next, updating the online streaming sites in line with the dates of the release of the movies in cinemas will lessen the purchasing act of consumers in trending pirated movies. Lastly, by providing rational prices for using streaming sites will support consumers with their decisions to download movies online. And at the edge of this, the music industries and consumers triumph over the spreading population of
Its revenue, most of it from advertising, continues to rise at respectable rates. Not only has Pandora attracted more users but the average number of hours per user have also increased.” “In 2014, Pandora signed an agreement with some music copyright owners for lower royalties in exchange for more frequent streaming of songs.” As Pandora grows, it hopes to gain leverage on music labels and drive royalty costs down. ADVERTISING Before Pandora introduced advertising it initially offered a subscription-only service without commercials. However, the idea of paying did not get well with most U.S. consumers and the company. They had to consider alternative business models to offer a free service.
Although the production of variety shows is not novel in Korean entertainment history, the recent format of Korean variety shows has brought the genre into limelight. Since the early 2000s, various Korean variety shows emerged and introduced unprecedented concepts to the genre. As variety shows begin to flourish, the producers of these shows have to utilize creative concepts and unique contents to attract and increase viewership. Moreover, the production of variety shows could only be accomplished through the collaboration of major broadcasting companies and individual creative workers. Major broadcasting companies act as the distributor of the shows as well as the final decision maker of whether the shows are worth the investment and the airtime on their networks.