It was seen that the general population mostly opt for online shopping because of their changing life style. This makes them shop more online where they can save their time and also maintain their status. This online shopping not only fulfils customers need but also saves money and time of their buyers andthere it’s a win -win situation for all. 6.7% 2.7% 14% 76.7% 0 10 20 30
Social • Increase in online social networking (e-Marketer online, 2008) Marketing needs to take advantage of this new channel. • Product category risk and financial risk decrease online shopping (Sorce et al., 2005) Need to consider overcoming risks to increase users. • Growth of internet from 2002 to 2007 is 244.7%.18.9% of world population use the internet (Internet World Stats, 2007) Opportunity to increase market share. Technological • There is an increase in broadcasting, information and telecommunications technologies for internet access. Increased frequency of use and sources (e.g.
Amazon subsidiary Zappos has become a strong competitor to Target in fashion. Walmart has been aggressively promoting its online retail operations in recent years as well. Many younger shoppers prefer e-commerce to traditional shopping. Target has been forced to match Walmart and Amazon’s prices and free shipping deals just to stay competitive online. Amazon is far better established online and has a far better reputation with e-commerce shoppers than Target.
Purchasing items online has recently become a new trend and has influenced the majority of consumers. However, there is still a demand for the use of the traditional shopping method. Traditional and Online shopping provide good products, enable you to compare products, possess reasonable payment opportunities, accommodate the personal
Since the beginning of the 1990’s, e-commerce has radically changed consumer behaviour by introducing new retail channels (Ngai and Gunasekaran, 2007). Serious attempts to trade online started to emerge in the mid-1990s wheninnovative, technically savvy companies responded to the opportunities and challenges posed by the internet, to develop sophisticated web sites to serve customers, in their homes (Rayport and Sviokla, 1994). The present retail environment is characterised by new, store and non- store, retailing formats, a wide range of new products, use of new information and communication technologies and consequently, the changing customer needs. Moreover, the dynamic lifestyle conditions of consumers has resulted a change in their personal environment that contributes to a profound change in customer behaviour (Schröder and Zaharia, 2008). Retailing in the 21st century means doing business with customers on their terms (Mathwicket al., 2002).
The first stage represents attention or awareness. It refers to the ability to attract the attention of the consumers and how do the retailers will make buyers aware of their products or services. In our modern world the presence of the internet has help a lot in the word of business especially when it comes to giving awareness of a product or service that a company offers. The second stage is interest (tdisdi.com) is one of the most challenging stages in the AIDA model. This includes demonstrating of product benefits and advantages instead of focusing only on its features, to make people get interested in their product.
In addition, the voluntarily taken survey found that the Intervention group`s satisfaction rate is higher than Control group`s satisfaction rate (Holland et al. 2013, 665-668). Especially, participants from Intervention group stated that they have learned better how to find their own strengths
1. Primary Target-Market — main consuming group/Secondary Target-Market —additional sales potential Amazon’s target customers are people who have access to the internet and have financial paying tools such as credit card, debit card, paypal etc. futher, the firm’s clients do not stay within the united states only. Amazon has reached its hand to online customers in other continents. Further the company’s prime program seems to appeal more to older shoppers than the younger ones since data shows that individuals whose age 40 or more are more loyal to the service than people whose age is less than 40.
Because of innovation of technology, people were to get involved to the changes in modernization. The convergence of technology challenges the marketers that drive them to transform their marketing strategies. In the recent study, people were more likely to hold their time on the internet and it shows consumers observe 53 percent more of digital advertising than native advertising (Pozin, 2013). More users are engaged to online interactivities such as social networking sites, online multiplayer game and even shopping online. These were some factors that users are fascinated to internet media.