International Issues In International Business

ABSTRACT

When a business is going to stand internationally, the business owner must have a very high consideration of its strategy. There are four ways of doing business: global, transnational, international and multi-domestic. Each of ways has its own characteristics to deal with the tricky business environment. In terms of doing business internationally, the best way is to use existing core competencies in international markets. Have you ever wondered why international business seems quite simple in notebooks but actually very complicated?

Together with international business pushing continuous developments, cross-border activity is growing rapidly and national boundaries are disappearing from time to time.

Economies have minimized their

It focuses on Vietnamese current business issues and the ability to formulate and effective strategy for Vietnamese products entering the foreign market. This report addresses Vietnamese general problems organizations face when launching outside of their national environments and combines cases on various materials related to international business plans and competitive strategy.

A number of questions are considered in this report, including: How can we identify the opportunity to enter foreign markets? What are the good tools to indicate the valuables times to enter the foreign market? How a company formulates its global strategy assumption after entry into one market? How should a company maximize profitability in foreign markets? How should a company handle uncertainties such as political, economic, and environmental issues in dynamism and complexity markets? How can we profit from technological breakthroughs in foreign markets? How can the internet development be utilized to enter the foreign

However, the essence here is that the product brand is strong enough to overwhelm the national brand of value creation. The crisis with this business is not the "Made in Vietnam" brand crisis. That is a crisis of trust in a premier brand. Therefore it spread the suspicion to the competence of Vietnamese enterprises and the quality of Vietnamese goods.

This report aimed to analyze a particular issues and Khaisilk was one of the most remarkable case studies. A Vietnamese company- Khaisilk premier operating and producing premier branded silk for many domestic consumers as well as international consumers, facing boycott for deceiving its loyalty costumer towards their