Pasta Case Study

Dining outdoors has become a part of domestic life across the world. Locally the food chain industry has revolved during the last 15 years resulting a change in the taste, consuming behavior and food preferences among customers because of the desire to take a readymade food other than cooking at home which requires time that most people cannot afford to spare due to their work and social responsibilities. (68 words)

The food industry is widely famous to utilize locally and globally, but how to continue success and gain the best results depend upon the structure of the market as well as the structure of the organization. Structure means that how the market or the firm are organized to reach its objective positively, nonetheless knowing the

Because they have firstly focus on cooking a superlative pasta with minor amount of cash in the local market. They have only three main branches at the right time in Jid-Ali, Riffa and Arad, so its distributing channels are limited to few areas in Bahrain, but they are located in small sections in two malls to figure up its customer satisfaction, after they success with pasta they started to introduce additional types of food and that also at lower price than others, they succeed again in this field due to its delicious taste. Pasta express need to build up a strategy to sustain and get the competitive advantage over the others for further more generations not only this age group, and this can be happened by adopting more modern and flexible strategy to accept the changes and the development smoothly, they should use a rational strategy that consist of different priorities to continue the way to success and to drive internationally not only locally. The priorities that shaped the strategy are quality, cost, location, employment, discounting scheme, contingency plan, and loyalty cards. In detail, keeping up the quality advanced without increasing the prices of meals due to the development cost of excellence can be major thing to upsurge the buyer’s power, they should develop their food chain and

Their performance has turn into junior from senior, the taste of Pasta has changed, the overall quantity become less and the prices has been raised too expensively. Strongly advised that Vanellis should adopt new strategy to improve its performance before the competitor pull the rug out completely. They must follow new strategy of innovation and to restructure its organization from each side, the strategy of perfection would include: lowering the prices, return of what was formerly located, using of new equipment, Maintain strict hygiene, increase the number of skilled human resources and work to use the latest and updated technology available. In facts, the price of one pasta in vanellis today is reached to be three dinars for each because they calculate the price of each ingredient separately at expensive charge whereas their competitor are selling it more cheaply with same