Online Shopping Behaviour in the Digital Era Abstract Recent study has shown an interest in indicating consumer motivations that affect the online shopping behavior. Definitely, it is developing a conceptual model that addresses consumer value perception for using online shopping versus the traditional shopping. A lot of data showed that such factors like good quality ,price, service and treat quality are completely impact perceived value and purchase intents in the offline and online network. Consideration of online and offline buyers can be classify to see how value is established in both ways. It is hitherto to recognize what factors influence online and offline shopping choice progression.
Though it’s true that a lot of females tend to shop a lot than men in a physical sense, we therefore, presumed that this might also be true for online shopping habits. Online shopping is defined as the process a customer takes to purchase a service or product over the internet. In other words, a consumer may at his or her leisure buy from the comfort of their own home products from an online store (Jusoh & Ling, 2012). With this definition, one can assume that the sole purpose of online shopping is to be able to make people shop with ease and convenience. Gender is an important consumer demographic to judge the perception of online shopping behavior (Akhlaq & Ahmed, 2016), and according to a report by Mintel (2012), because more women in Europe are forced to stay to work full time, they are more driven to shop online considering that they don’t have the luxury of time to shop physical and other activities for leisure.
This is in accordance with the work of Childers et al. (2001) which argued that online retailers which are able to provide online shopping sites which are clear and understandable, with less mental effort requirement, and allow consumers to shop the way they want results in ease of use perceptions in consumer minds with favorable attitudinal attachment to online retailers which are able to do
Many women shoppers have stated that they derive great pleasure out of online shopping as it is a great way to find the best prices. Although, men and women usually differ in their online shopping choices and preferences, the good news is that more are using the Internet than ever to shop anything and everything. Hence, the online store owners need to adjust their marketing strategies and consider the mental makeup of the target audience to boost traffic and
Dr. Sunanya Khurana and Ms. Baljinder Kaur (2015) in their research found that e-commerce and e-marketing are mostly influenced by demographic and psychographic factors. Online marketers now know that who are shopping online, what are their preferences, how consumers gets information and use it to buy online products. Most influential factors of online shopping are convenience, ease of use, security cost saving and time saving. Educated and younger age consumers are the most important shopper online. Marketers have to modify their online marketing strategies according to the consumers likes and dislikes.
Given the circumstances of the consumer, traditional shopping and online shopping are both considered convenient ways to shop. Traditional shopping is mostly suitable for persons who devote their leisure time outside the home, while online shopping is convenient for individuals who employ most of their time at home or in the office. Interestingly enough, both traditional and online shopping carry diverse advantages and disadvantages over each other. Traditional shopping involves physically entering the store, browsing through the items on shelves and racks and selecting the desired item they wish to obtain. By doing this, customers have the benefit of trying the product before making an actual purchase and is confident and content with the product.
The development of online marketing in the world has established a new place of communication and interaction among individuals. At present, Internet has become an important tool for modern companies. The aim of this research is to observe the impact of online marketing strategy on consumers’ purchasing decision. Specifically, this research is observing the impact of online marketing strategy on consumers’ purchasing decision when it comes to retailers (Hsin Chang & Wen Chen, 2008) 1.2. Background Many of the organisations have agreed with the fact that transformation of customer behaviour is the unavoidable trend due to which they have started changing their marketing strategy.
WHY SHOP ONLINE? People choose online shopping because they believe it is efficient in time. You do not need to be physically present at a destination to buy the items. You can make purchases anywhere given that you have connection to the internet. People also believe that online sellers and merchants give low competitive prices compared to vendors at a shop.
Furthermore, online shopping does not replace with the traditional shopping. Some consumers find out that they enjoy sitting and seeing pictures with details of products, some enjoy touching the products and some enjoy both. It does not matter what they choose. It depends on their
Nowadays, most of the users will consume less amount of the time through shopping online more than come out and visiting the outlet directly. All the transactions will be more care by the system in all of the time. The data will be storing it easily. All the information of database will be stored in the database and it will be evade any error. The online shopping system was easy to use and friendly for the user.