“However, Andy Warhol proved that they can exist together.” (Geczy & Karaminas, 2012, p. 3-43). A fashion creator is an individual endowed with artistic talent converting idea to concept with cogent vision and responsible for the value creation of smart fashion wearables and accessories that guide the overall success of the
In fashion industry this differentiation is very important. According to Gerber & Bothma (2008) companies should hire employees and provide them with different courses and be sure that these people will work much more effectively than the staff of their competitors. Companies have to be sure that employees have several important and necessary skills: (1) have necessary knowledge (about company, its products, their uses etc. ), experience and qualifications needed to provide customers with the best service, (2) be up-to-date with the current technology, (3) have excellent verbal and communication
In 2013, it operated approximately 1,000 stores in the U.S., Puerto Rico, and Canada. Ann’s revenues for 2013 were 2,548 million with 189 million operating income. Forever 21 was a women’s apparel company that had an estimated 4 percent of the U.S. market share. Forever 21 had 500 stores in the U.S. The company also expanded globally and operated stores in Europe, Asia, and the Middle East.
The article also looks at the effects of this type of advertising on the consumer market, and takes a look at various fashion brands that are on the forefront of utilising innovative and extreme channels which are unique to its generation and which continue to push the boundaries of advertising through the relevant channels which they use. Introduction and Background In our modern consumer market it is evident that consumers are constantly exposed to a variety of new products, concepts and ideas, due to the ever increasing number of advertisements in today’s media, and thus it is important for companies to differentiate themselves through the way they advertise and through the methods in which they communicate with their consumers. Thus marketers have to constantly create innovative ways through which to contact and reach their consumers, if they wish to engage in a successful marketing campaign
Companies Benetton Benetton is a global fashion brand, established in Italy since 1965. Benetton has a network of about 6,000 stores in the main international markets, as well as having over 10,000 employees. It operates in Europe, Asia, America ect. Total revenues in 2011 were about 2 032 million, where most of the revenues came from Italian stores 44%, 34% other countries from Europe, 16 % from Asia and 4% from America. Benetton Group products include women swear, menswear, children swear, and underwear, and they have expanded into perfumes, stationery, eyewear, and travel bags.
Also, the advertisements, catalogues and MUJI’s retail stores confirm to the brand’s aesthetic ideal through the use of the raw materials, minimalist aesthetic and painstaking product placements. Their brand success can be credited to MUJI’s design team which had a hand in managing the delicate balancing act of maintaining both a distinctive, designer aura and an everyday, useful vibe across various the various disciplines. (Huppatz,
Eskom strives towards the highest standard of ethical conduct in everything it performs. According to the, The Way, Eskom’s directors and employees apply their code of ethics in their day to day activities even if there are no rules that govern those decisions (Eskom, 2008: 2). Eskom obeys with the necessary laws and regulations and they take into consideration the interests of their stakeholders. Their operations and actions are driven based on good corporate governance such as responsibility, accountability, fairness and transparency (Eskom, 2008, 1). Transparency, in the Cambridge Dictionary (2015), can be defined as a situation in which business and financial activities are done in an open way without any hidden secrets.
To summarize, organization’s strategy should pay high attention on developing and implementing KM practices in the organization. Strategy serves as a building block to become effective KM and organization needs to have related KM infrastructure to support strategy and KM process. These three elements of strategy, KM infrastructure and process have strong impact on the organization and these all should have alignment. Therefore, research objectives are derived from this analysis and as follows: (1) To analyze the impact of overall company strategy on KM infrastructure, process and organizational performance (2) To examine specifically in the context of PTT the contribution of KM infrastructure
1999, Soteriou and Zenios 1999, Hill 2007, Saccania et al. 2007, Davidson, 2004). Young (2009, p.80) also defined operational management as the management function that is associated with the creation, control and operating transformational processes in the organization; taking input from different resources and creating outputs that enhance customer satisfaction. One of the primary objectives of firms is to produce goods and services that will enhance the sustainability of the firm (Arora, 2004). For this reason, operational management is vital in enhancing the viability of the firm as it enables the management to control the elements of production in the
It is a system designed to give information periodically help managers in their decision making processes, in which as argued by researcher affords managers the chance to device profitable decisions for an organisation. Management information systems, uses standardized measures for management to function on all levels with information based on internal and external sources, for efficiency and decision making for directing and controlling various activities. With the above highlighted it is then the task of this research report to identify the role of management information systems in gaining a competitive role to enhance the strategic objective of an organization. In purists of identifying the role of management information systems, a discussion on various elements that shape strategy will be considered. For an organization to gain a competitive role there has to be a level of effectiveness adopted through information systems and the ability for managers to make concise decision for the business.