Luxury Brand Quality
Quality
Luxury brands are often durable. The durability of the brands influences the consumer’s decision to purchase the product. Some luxuries, especially electronics, consumers tend to consider their durability while making a choice on which brand to settle on based on own or other consumers’ experiences of the product (Wiedmann, 2013).
According to Schiffman & Wisenblit (2014), consumers would like to trust the product on quality, especially the extrinsic cues. Customers always evaluate quality on the basis that external to the product itself, for example price, brand image, manufacturers’ image, retail store image, and the perceived country of origin. Quality is the quality of linkages between consumers and brands. The company's success
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Therefore, on account of this, consumers may associate luxury brand quality and assurance, and makes them feel much more value from it. Attribute of customer and product
According to Philip and Gary (2016), people have attribute regarding religion, policies, clothes, music, food, and almost everything else. Attribute means as a person’s relatively consistent evaluations, feelings, and tendencies toward an object or idea. Attributes put people into a frame of mind of liking or disliking things, of moving toward or away from them.
‘An attitude is an overall evaluation that expresses how much we like or dislike an object, issue, person, or action’ (Hoyer, Maclnnis and Pieters 2013, p.128)
According to Hoyer, Maclnnis and Pieters (2013), attitudes can divide in terms of five main characteristics that include favorability, attitude accessibility, attitude confidence, persistence, and resistance. Favorability refers to how much we like or dislike an attitude object. Attitude accessibility refers to how easily and readily an attitude can be retrieved from
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They also point out that the consumption of luxury products based on innovation and culture, as well as manufacturing processes, high quality symbols, charms, and the price of indiscretion. Prices use a key role in the definition of luxury, high price is described that involve an automatic Deluxe. This view depended on the absolute value of products to other luxury and non-luxury product comparisons. Luxury products or services usually have high price in absolute, relevant provisions, and they are sole and undivided, this view also can be described that price and quality are connected in
Case Study Of Warby Parker
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