Rajinikanth Brand Personality

Rajinikanth is a phenomenon. In business terms, he is a brand that sells on its own. The very mention of his name on news dailies and magazines sells more copies. TV Ads mimic his style to sell more products. Shop name boards flaunt his pictures to attract customers. Social media posts use his name to get more clicks(let's see what happens to this post!). Yet, he hasn't donned the role of a brand ambassado. Perhaps, he is the only Indian superstar who hasn't acted in ads, Though he acts less nowadays, he still remains one of the biggest grossing actors whom producers are willing to bet on. Post Endhiran, he has earned national attention. Put simply, Rajinikanth is a cult brand, developed over years of sheer hardwork, dedicaton, and passion,

Though he was in the field since the late 70s, tt was only in the 90s, after Badshah, Rajinikanth is celebrated nothing less than a God. His brand personality and image were not achieved overnight. The emotions that Rajinikanth evokes were not achieved overnight. The feelings that people associate with him were not achieved overnight. They all happend over the years. From character roles to villians to hero, Rajinikanth as a brand has evolved over the times and is in align with current trends. However, the consistency in crafting his unqiue personality and image and satisfying people's needs and expectations have always been his business motto. Unless your business is consistent in delivering something truly valuable and worthy for your customers and are able to make them happy and satisfied at all times, other efforts in building a brand would be vain. Be unqiue and consistent in your offerings, in your promotional activities, in your marketing messages, and even in the way you to attend to your customers call, and you will soon become a brand like Rajinikanth that your customers would reckon