Flipkart vs Amazon: Future Prospects in India July 29 2014, “Flipkart”, the big daddy of Indian online commerce announced raising fresh capital of $1 billion in one of the largest funding rounds. A day after, “Amazon”, the King Kong of selling things announced investing $2 billion in India. The announcements are being seen as one of the strongest cry for battle between these two. The numbers being huge have raised noise to extraordinary levels in e-commerce industry. The big question is who is going to win this market in India – the native Flipkart or the global colossus Amazon?
ABOUT THE COMPANY In 2007, two IIT Delhi alumni founded and is now Flipkart.com India's largest online shopping site. The company was founded with the primary goal back to make books easy for consumers to have access to the Internet has begun. Today it is in product categories such as movies, music, games, cell phones, cameras, computers, health and sanitary products, domestic appliances and electronic gadgets, stationery, perfume, toys, clothing, shoes and more available. A sphere in general they are not mentioned in order to succeed in India - It is a success story in the field of online retail has been given. Began with an investment of Rs.
Flipkart took a bold move in the year 2014 by deciding to acquire Myantra and creating an entity with annualized sales worth $ 1.5 billion. This has brought the company in a much better position to compete with well-established offline retailers in the Indian market like Aditya Birla, Reliance as well as the Future Group. The combined worth of both these companies has even brought them in strong position to challenge the big global giant Amazon which has in the past few years become a very aggressive and competitive player in the hugely booming Indian E-tailing market. This is the biggest M&A deal in in India's e-commerce story to date and was heavily influenced by the two large common shareholders of both these companies, Accel Partners and
It is a platform where the world goes to shop, sell and give. Currently it has 25 Million Sellers, 800 Million Live Listings and 157 Million Active Buyers. It has Buyers in 190 countries and sells top 10 Global Retail Brands. Some of the products include eBayClassifieds, electronic commerce, Gumtree, Kijiji online auction hosting,iBazar, GittiGidiyor. Mission: To become world’s favourite
A. Market Position The Indian smartphone market is dominated by Google’s Android OS, capturing 97% of the market. Apple faces stiff competition from Samsung, the market leader, and domestic companies like Micromax and Intex. This has made it difficult for Apple to attract customers compared to its rivals. B. STEEPLE By investing in India, there are potential legal and economic opportunities.
The busy lifestyle when get an ease to purchase something which carries goodwill surely makes the Online marketing more customer oriented. This trend started when Motorola announced its tie up with Indian e-commerce site Flipkart for its re-entry to Indian market. This very step turned out to be a huge success as Motorola became the 4th largest Smartphone manufactures in India, leaving behind Nokia. Tony Navin, Senior Vice President of Snapdeal (10th August, 2014, Economic Times) said “a brand could save 8-20% by taking the online-only route”. The online partnership are not only related to electronics with Rupa Publication associating with Flipkart to launch Chetan Bhagta’s new book “Half Girlfriend”.
A Study on Understanding Consumer Perception and Shopping Experience of Online Shoppers in India. I. INTRODUCTION: The growth rate of India’s online shopping industry is fascinating over the last decade. According to National Association for Software and Services Companies report, the industry is assessed the worth of $6 billion in 2023. India is going to be the world’s largest platform for online shopping due to its untapped potential.
Moreover, it has been named the second most valuable brand in first ever brands ranking by “Mill ward Brown” and “WPP plc.” It was founded in 7th of July 1995 by “Sunil Bharti Mittal”. Airtel’s equipment’s are provided by an “Ericsson and Nokia Solutions and Networks”. HISTORY • In the year 1984, Sunil Mittal started assembling push phone buttons in India and called it as “Mitbrau” • In 1992, he successfully bid for one of the four mobile phone network licenses auctioned in India. • And further his plans were also approved by the government in the year 1994. They also bought down the STD/ ISD cellular rates in India under brand name “India one”.
Objectives of paper: Modern selling formats in retail sector in Asian country have become common currently daily. this can be the sector that shows the most potential however to be explored as a result of, still 97-98% of total retail industry lies with unorganized sector. The domestic retail market is anticipated to grow from $330 billion in 2007 to $640 billion by 2015. It suggests that however domestic still as international organized retailers have the undiscovered potential in Indian economy. however fashionable selling goes through transition in Asian country, upcoming fashionable formats need to face a awfully powerful competition from ancient formats.
It was not until September 2014 that he made that move with first going global with India. With this move, came challenges of coming up with a business model that would fit the people of India. This plan is what made Amazon a powerhouse by use of Internet Services in the United States. The simple business model, was by sourcing a sole product type from wholesalers and publishers and sell it directly to consumers on the then fledgling internet. By 1997 Amazon.com was the first online retailer to boast one million customers.