To what extent can the implementation of non-financial motivators allow DISH Network to gain a competitive advantage in terms of higher market share within the US cable TV market? Introduction Dish Network is a satellite-TV provider company based in the Colorado. It is a very successful company being the second largest TV provider in the US. In January 2008, Dish Network was spun off from EchoStar, its former parent company, which was founded by Charlie Ergen as a satellite television equipment distributor in 1980. The company began using Dish Network as its consumer brand in March 1996, after the successful launch of its first satellite in December 1995.
Maslow’s Hierarchy was created by Abraham Maslow in which he suggests that before more sophisticated, higher order needs can be met, certain primary needs must be satisfied”. “A pyramid can represent the model, with the more basic needs at the bottom and the higher level at the top”. Robert S. Feldman 2010 Psychology and your life Module 22 Pages 249-250 University of Massachusetts, Amherst” The basic needs are primary drives; needs for water, food, sleep, and sex. “In order for a person to move up the hierarchy, Maslow suggests that people need a safe, secure environment in order to function effectively.” Robert S. Feldman, 2010, Psychology and Your life, Module 22 Pages 249-250 University of Massachusetts, Amherst.” Only after meeting
The theory dictates that people must reach each level of need to go to the next one. The first level is physiological needs, or the basic needs of survival such as, food, water, air, and shelter. The second level is safety and security of several forms. So, theoretically humans would need food and water before they could feel any level of security. Additionally, the third level is the feeling of belongingness and love that humans desire.
When these needs are satisfied, individuals are motivated to fulfill the next level of needs which is the love and belongingness needs. At this level, they seek for intimacy and form relationships with others (Schultz & Schultz, 2013). The next level is the needs for self-esteem. Individuals at this level are motivated to be recognized and feel worthy (McLeod, 2007). The highest level of the hierarchy is the need for self-actualization.
He described the first four layers of needs in the pyramid as deficiency needs necessary for human survival while the topmost level is the growth. The desire need for self-actualization is fueled by the need for the individual to become what he is meant to be. He also noted that it was necessary for individual to fulfill these deficiency needs before they can act unselfishly. Every individual is capable and has an innate desire to climb up the hierarchy towards the topmost level of self-actualization. However, due to the unstable and unpredictable life experiences progress is often times disrupted.
This theory is the most well-known theory of motivation. Maslow describes that every human and individual there exists a hierarchy of five needs which is physiological being the first followed by safety-security, social-belongingness, esteem and self-actualization being the last or top of the pyramid. Physiological needs means that the individual needs water, shelter, food and other bodily needs in order to survive. Example, MAS must provide shelter for their employees to work comfortably and a good working environment must be provided. The second level safety-security means that employees or individual in an organization need security and protection from physical and emotional harm.
Five Levels in Maslow's Hierarchy of Needs and How They Influence Us Abraham Maslow, who was an American psychologist created a hierarchy of needs. There are five levels, with the basic needs at the bottom. He explains that if the basic needs are not satisfied we cannot move up the pyramid, despite a few instances (Lilienfeld et al., 2016). The first level is physiological needs which is satisfying hunger, thirst, and fatigue. Physiological needs influence us because if we are not satisfying our hunger, we can lose weight, or be malnourished.
Maslow's Hierarchy is a five tier model of the basic human needs. Maslow thought that people were motivated to achieve certain needs, and that some needs were more important than others. The five tier model can be divided into two separate categories, Growth needs: Transcendence, self actualization, aesthetic needs, cognitive needs, and Deficiency needs: esteem needs, love and belonging needs, safety needs, physiological needs. Maslow believed that individuals must lower their deficit needs, before moving n to the higher level growth needs. This paper will describe that five tier model, and it will give an in depth analysis on what types of characteristics that are commonly found in the people who achieve those needs.
INTRODUCTION DHL is a delivery company, which was founded on 1969 in San Francisco. DHL stands for Adrian Dalsey, Larry Hillblom and Robert Lynn, who are the founders of the company. On the early days, DHL began operating the first international door-to-door express delivery service in the world. They simultaneously invented the international air express industry. Therefore, they started delivering shipping documents by air, so that they arrived at customs offices before the freight, and enabled goods to pass through customs with less delay.