To what extent can the implementation of non-financial motivators allow DISH Network to gain a competitive advantage in terms of higher market share within the US cable TV market?
Dish Network is a satellite-TV provider company based in the Colorado. It is a very successful company being the second largest TV provider in the US. In January 2008, Dish Network was spun off from EchoStar, its former parent company, which was founded by Charlie Ergen as a satellite television equipment distributor in 1980. The company began using Dish Network as its consumer brand in March 1996, after the successful launch of its first satellite in December 1995. They currently have 34,000 employees and 14 million subscribers to their services. Their …show more content…
Many online providers such as Netflix have become a serious threat, as they are available at the click of a button, TV however is still the main medium (89% of total time) of watching Television. This indicates that something must change about the management at DISH because while online providers are cheaper, they do not provide as much value as DISH Network, but without motivation and a stable workforce they cannot correctly use their strengths (Luxury news daily, 2013 Marketing Charts, 2013).
DISH Network SWOT Analysis
• Innovation in products: DISH is in the technology industry, this industry runs on innovation and new ideas but if the workers are only staying at the company for a few years there is no sense of family and loyalty within the team, hence no drive towards innovation.
• DISH has market share leadership and strong brand equity: They rely heavily on their strong brand image but without customer satisfaction this will not be the case for long.
• Poor customer service, of 2150, 60% would not recommend DISH to a friend and 73% do not approve of the CEO (Glassdoor, 2015) In highly competitive market it is expensive to gain customers if they have bad standards of customer service. However, if their employees are generally satisfied and happy to be at DISH, it will reflect a positive image that can be considered …show more content…
The basis of this theory is the idea that that humans are born with certain needs, which can be categorized into levels depending on their degree of importance. The method of following this concept is to fulfill the basic needs in one’s life then move upwards to fulfill the more complex needs that are higher on the hierarchy. Mazlow’s Hierarchy Of Needs is mainly depicted as a five-tier pyramid, with the bottom level being the critical needs for survival such as food, water and sleep, after these are addressed, we move onto the next stage. Safety needs are fulfilled in the second stage and this may be job security or safe environment for one’s family. In the third level of the pyramid, our social needs become a priority only after our physiological and safety requirements have been met and maintained. The fourth tier focuses on esteem needs which can be the need for achievement, recognition or respect. After all the previous stages are complete, one is able to reach the highest point which is labeled as “self-actualization”, according to Maslow, fulfilling this need means reaching one’s highest potential and truly understanding one’s self (simplypsychology.org, 2015). Below is a depiction of Mazlow’s Hierarchy of Needs in a business context that is applicable to DISH network (managementisajourney.com,
By creating innovative ways such as this sets themselves apart from their competitors in order to affect the buying power by making it more attractive to buyers. Their supplier level is low since buyers have several choices on who they want their provider to be. There are several providers for cable, internet, and mobiles making price and quality of product reasons that buyers decide on a particular product. Depending on the product that is offered the threat of substitute products or services can be either high or low. The threat to cable tends to be the highest since there are alternatives ways to watch the shows or movies people would like.
Introduction The restaurant industry in the United States had annual sales of $ 631.8 billion and employs 12.9 million people in 2012. Even in times of recession there is little evidence that this industry has seen a decline especially in its fast food and quick service segment. But with a depressed economy with no immediate upward trend in the near future, majority of the customers indicated that they would either curtail their spending on eating or best maintain its current level which is certainly going to affect the future of many restaurants in the industry. Chipotle is part of the fast casual segment of the U.S industry with over 1,600 restaurants.
The Road: A Breakdown of Maslow’s Hierarchy of Needs In Cormac McCarthy’s post-apocalyptic novel, “The Road”, a man and his young son find themselves on a journey fighting for survival through a dark and desolate world. With no identity or any hope in the future, the characters are faced with many compromising decisions. Two levels of Maslow’s Hierarchy of Needs, the physiological and safety levels provide the most motivation and validation for the characters’ actions throughout the novel. There are 5 major levels to Maslow’s Hierarchy of needs; physiological, safety, emotional, esteem, and self-actualization (Maslow 1).
QVC encountered challenges from the onset, but part of their success as a leader in the industry is how the company positively handled those challenges efficiently. There were five distinct challenges that QVC encountered: 1) pursuing a leading position, 2) striving for retail excellence, 3) searching for profitable products, 4) expanding upon customer base, and 5) positioning for future growth. In order to pursue a leading position in the industry, Segel raised a substantial amount of initial capital, employed some of the most knowledgeable television executives in the business, and extended their viewing range to millions of homes through cable and satellite systems. By using the sight, sound, and motion of television QVC gained instant success
Steak Sauce: Lawry's Defense Overview: The steak sauce market is a $300 million-dollar industry and had continuously expanding its revenue its dollar sales in the recent years by keeping the unit and volume sales flat and increasing the selling price. The brand loyalty in steak sauce is extremely high because beef consumption, the primary reason for steak sauce, has thrived over the years. The most popular steak sauce belongs to A1. A1 Steak Sauce was created in 1830 by Henderson William Brand, chef for King George of England.
Strengths Cineplex Inc. is a Canadian entertainment company that operates from one of the busiest cities in the world Toronto, Ontario. Cineplex currently has 162 theatres within Canada under numerous brands such as, Cineplex Cinemas, Cineplex Odeon, SilverCity, Galaxy Cinemas, Cinema City, Famous Players, Scotiabank Theatres and Cineplex VIP Cinemas. With the company's history going back more than a century it is not unusual that the previous decades have been full of mergers, acquisitions and growth that has brought about one of the biggest movie theatres today. Cineplex is a good experience as the movies is a place where people go to enjoy a film together and along with the brand owning a lot of the theatres in Canada, it is fair to conclude
The diversification lowered the overall risk of the firm and created an information network among the divisions, which was critical for the company to gain competitive advantage. The loyal customer base was another strength. The $60 billion assets that under the company’s management provided the company a positive brand image and made it easier for the company to attract new customers. Weakness:
DAPTS CONSULTANTS ® REPORT ON BELL CANADA ENTERPRISE (BCE) COMPILED BY: PRABHLEENGREWAL TARANDEEP ANIKET GUPTA SOHAIL DEEPAK GABA SAMARVEER SINGH KAMRA PRATEEK SINGH Contents INTRODUCTION 3 COMPANY OVERVIEW 3 PRODUCTS AND SERVICES 4 HISTORY 6 REVENUE ACCORDING TO THE SECTORS 9 VISION AND MISSION STATEMENT 10 SWOT ANALYSIS 13 INTRODUCTION Bell Communications Enterprise is the largest communications company in Canada with a subscription of approximately 21 million users out of a population of 35.50 million approximately . Bell deals in all three types of businesses as it provides services to consumers (B2C), business (B2B) and the government (B2G). It is a company known to provide the best quality communication service
Maslow’s Hierarchy of needs and the four principles of Ethics are also evident in this assignment. 1.1 Maslow Hierarchy of needs This pyramid concept was created by a psychologist named Abraham Maslow. [Figure 1] The most basic needs are at the base and the more complex needs of the patient is at the top of the pyramid ¹. The lower four needs are referred to as deficiency needs, these needs are due to a lack of something and they have to be satisfied to avoid unpleasantness.¹
Those who are missing this level could fall victim to several dangerous behaviors. Next, the fourth level focuses on esteem and having other people’s respect. Finally, the last level is self-actualization (Taormina & Gao 156). Self-actualization refers to fulfilling ones goals and improving oneself to reach a point of happiness (Textbook 44). Thus, the main ideas of Maslow’s theory are commonly placed into a pyramid to represent the reaching of each
According to Maslow’s hierarchy of needs theory, there are five broad motivational needs classified into basic needs and growth needs (Kaur, 2013). The basic needs include, esteem, psychological, love and safety. On the other hand, growth needs involve self-actualization. In this regard, Maslow stipulated that individuals are motivated to attain certain needs (Kaur, 2013). These needs are arranged in such a way that the lower needs must be met before the higher ones.
Five Levels in Maslow's Hierarchy of Needs and How They Influence Us Abraham Maslow, who was an American psychologist created a hierarchy of needs. There are five levels, with the basic needs at the bottom. He explains that if the basic needs are not satisfied we cannot move up the pyramid, despite a few instances (Lilienfeld et al., 2016). The first level is physiological needs which is satisfying hunger, thirst, and fatigue. Physiological needs influence us because if we are not satisfying our hunger, we can lose weight, or be malnourished.
Maslow’s hierarchy of needs. This theory lies on the premise that people can rarely achieve their full potential without having met their basic needs; if the target population lacks of basic needs, any intervention that does not address this particular issue will fail. Maslow’s hierarchy of needs is based on the physiological and psychological needs. Once these needs are covered, we will be able to engage someone to change habits in order to achieve our goals. It is highly important to recognize the target population and their basic needs.
Strengths: Genise greets the client in a polite and a professional tone. She responds to the client's concerns with empathy to show care and understanding. She is sure to foreshadow leaving a VM to guarantee a call back from the team member.