Chief among (though under a separate from the components above) the media’s roles is that of a “watchdog”. Media’s role as gatekeeper is intertwined with its application as information disseminators of information. As informers they are charged with providing information for society thirsty for content. Molotch and Lester spoke on this obsession stating this inbred desire is “an invariant need for accounts of the unobserved”. The instructor role is fulfilled by the forms of media that pass on knowledge to the public on little known issues.
Theories and how its used in Mass Media Many theories are heavily used in mass media and two of them stand out prominently - Agenda setting Theory and Spiral of Silence. Agenda setting theory is applied by telling you what to think about although it doesn’t tell you what to think. “In choosing and displaying news, editors, newsroom staff, and broadcasters play an important part in shaping political reality. Readers learn not only about a given issue, but also how much importance to attach to that issue from the amount of information in a news story and its position. In reflecting what candidates are saying during a campaign, the mass media may well determine the important issues—that is, the media may set the “agenda” of the campaign.” ( Maxwell McCombs and Donald Shaw in 1972 in Public Opinion Quarterly) This is achieved by priming and
In Cold Blood’s Effect on Journalism Outline Introduction Paragraph 1: By definition journalism is the activity of gathering, assessing, creating, and presenting news and information. (...) Journalism is where the writer gives out information to his audience (the reader). The purpose and principal of journalism is the function news plays in people's lives. News that keeps us informed and a way of communication about the different events, issues, and what is going on outside of the world (...). Journalism may be pretty interesting our engaging to know about, but the best thing you can get out of it is the power to have the knowledge about things happening around us.
News makers that are communicating directly with the audience with the use of social media are overtaking news organizations. Some people say that this is the reason as to why traditional media is important and others say the increase in the amount of eyewitness and expert accounts that are on social media make the traditional media less significant. (Bradshaw,
One of the most appreciated innovations in the 21st century is the invention of social media. Its pick up was slow at first until the inventions of smartphones came about. As the growth of smartphone users increased, the number of social media users also increased. This reduced the whole world to a palm sized screen, accessible by millions then billions around the world. The effects of social media have truly been felt over the years as it has helped to create numerous online campaigns that have changed countless lives.
In this essay, I will focus on how digital media is available to everyone, the easier to access and how fast information is received. Digital media has become available to everyone around the world. It helps us to transfer both sound and image rather than printing or old media. These days, people are using the internet to get information. This is because of the widespread changes in society via connections to the World Wide Web and social media (Smith, 2013).
Journalism plays a vital role in the age of information. People around the world have become more interested in being aware and well-informed about whatever goes on in the world. From politics to economics, from technology to entertainment, one is able to access information easier than ever. Newspapers, T.V channels, and news agencies are all accessible to the public through their official websites. Most of these websites deliver latest news objectively except for some fake news websites.
They can also affect many people’s perspective of a certain world leaders thus able to result in the downcast of the leaders. Therefore, it is proven that newspapers have the ability to affect many people at the same time through their writing skills. Most importantly, they convey both local and world news to the public. How are news delivered to the public? One of the methods is using traditional media.
We are so use to using these new technologies that we would not know what to do if we had to go back to depending on newspapers and the news to get our information, or writing letters to communicate with one another. Media convergence has affected everyday life by making news easier to access. In this society mass media is what makes the world go around, without it we will be
Advertising in media such as TV, radio and news papers, through posters, banners and cutouts are the most used media types (Ashe-Edmunds, 2013). Emerging trend in now- a- days is advertising via mobile phones and via digital media using online (through internet). It is because most of the people are addicted to the online environment (Ashe-Edmunds, 2013). All these Medias are using visual as well as hearing aids. Most are using only one type either visual or hearing.