Social Advertising Thesis

Thesis Statement

Social Advertising in the Mass Media – General Description

Relevance of the research topic. The current stage of development of social advertising is characterized by a number of features. One of them is the main customer of social advertising are still the state authorities. The role of the "third sector" in the development of social advertising is still small, and if this trend will be continued in the future, this type of communication at risk again "join" in the state propaganda with all the ensuing negative consequences. Determination of the place of social advertising in the mass media, revealing its features though unable by itself to resist the trend of nationalization, but at least provides a foundation for assessing

The television would soon replace the radio for the most effective platform to reach the general public. Today, the internet is the most relevant form of mass media and has become a major tool for news outlets. Since the evolution of the internet, the general public is now able to access those same news outlets in an instant with just a click of a mouse, instead of having to wait for scheduled programs.

The Influence of Mass Media

Through mass media, news outlets have a major influence on the general public and a major impact on the public 's opinion on certain topics. In many cases, the mass media is the only source that the general public relies on for news. For example, when Neil Armstrong landed on the moon in 1969, mass media made it possible for the public to witness this historical event.

Mass media also plays a critical role in educating the public; there are many educational television stations that you could learn from, like National Geographic Channel, Discovery Channel, and the History Channel, to name a few. The internet also plays an essential role in educating the general public. With the information on the internet, one could learn anything from something as simple as how to tie a tie, to the more complex like how to build a

Because "media" is such a broad term, it will be helpful in this discussion to focus on a limited definition. In general usage, the term has been taken to refer to only the group of corporate entities, publishers, journalists, and others who constitute the communications industry and profession. This definition includes both the entertainment and news industries. Another common term, especially in talking about conflict, is "news media." News media include only the news industry. It is often used interchangeably with "the press" or the group of people who write and report the news.

The distinction between news and entertainment can at times be fuzzy, but news is technically facts and interpretation of facts, including editorial opinions, expressed by journalism professionals. Which facts are included, how they are reported, how much interpretation is given, and how much space or time is devoted to a news event is determined by journalists and management and will depend on a variety of factors ranging from the editorial judgment of the reporters and editors, to other news events competing for the same time or space, to corporate policies that reflect management 's biases.