In her essay “Marketing the Millennial”, Suzy Menkes states that finding a way to reach the millennial is the focus of every smart luxury and fashion brand. The millennial, which were born linked to the world of social media, have different mind sets compared to those of the older generations; therefore ignore the advertisements that are constantly around them. Menkes suggests that to catch their attention, companies need to market through social networks. Since the millennial are so embedded in the digital world, marketing through social networks should be a reasonable solution to catching the millennials attention from around the world. Menkes starts her piece by giving the reader an image of how advertisements are currently being shown in …show more content…
The digital state of mind has a broader reach because other generations are also involved in the technological world. After interviews and research, Menkes states that it’s time to start listening to the consumers in order to reach the millennial or big companies will fall behind while they take over a digitalized world. Menkes does have a solid sense of her audience that’s made up of fashion companies that most young adults have knowledge about in the United States. By implication, what she proposes might be of interest of other companies seeking methods in catching the millennial attention. Menkes draws in her audience by asking them, “…how do you market the Millennials?” (Menkes 497). She then goes on to explain how fashion companies such as the world’s biggest luxury group LVMH (Louis Vuitton), Gucci group, and Armani have used the marketing method she suggests of marketing through social networks and then describes their positive outcomes. She does make an invalid assumption when she states, “The fact that they have grown up wired—linked as soon as they start to socialize via cell phones, computers and video games—is not the only defining …show more content…
In “Marketing to Millennials”, by Nicholas Barenblatt, he performs research and finds a survey by eMarketer that shows the number of social media users from across the globe. According to this survey, “…the number of social media users across the globe increased by 18% in 2013 to exceed 1.7 billion users.” (Barenblatt 2) This means that many Millennials from around the world do embrace social media, and because of this, the tourism industry has focused on how their product is going to deliver the needs of this newer generation. He addresses that the Millennials are all about the need for speed, constant connectivity, and design. The tourism industry have succeed in reaching the Millennials’ needs by promoting their brands with “Braggies”. A 'braggie' is an image posted to social networks designed purely to show off or make friends jealous. This catches the Millennials attention and influences them to want to travel to the destinations displayed in the pictures. This shows the success of the tourism industry’s method in using social networks to market to the millennial since they are gaining tourist from around the world because of this app, therefore more money. Barenblatt also addresses how the travel industry has used this new way of marketing to
In today’s society smart luxury and fashion brand markets need to catch attention of the millennials. Millennials prefer social media to receive marketing due to the change in technology. Although many markets are going out of there comfort zones
In her article “Marketing to the Millennials,” Suzan Menkes addresses the subject of marketing to the newer generations, particularly to the millennials. Menkes asserts that by providing new modern ways of marketing to the incoming consumers, a bridge will be created into their wired world, effectively reeling in the new generations. She evaluates that in order to reach every company's goal they must first take a step towards the technological and mobile world. Such a project would involve not only updating the company's websites but as well creating social media network advertisement. While it may be true that recent years have seen an increase in technological uses by the millennials, Menkes assertion that it is the smart minds in the corporate
According to the film, social media marketing uses strategies that involve liking, retweeting, and following to help grow the brand they are marketing. I believe that social media is taking advantage of the fact that kids today want to be liked. Social media gives them the opportunity of being part of their world to make them happy but in reality, social media is the
Based on the film, the Merchants of Cool, it can be seen that the millennial cultural practices are different from how cultural practices were practiced in the past. This can be understood from examining
In advertising ,the marketing mix plays an essential part as it is important to ensure the advertisement is in the right place to reach the attention of the target customer.(Easey 1995). The brand has a clear promotional strategy, realising that the hype behind digital and social media is rising and that the growth of micro-targeting techniques is making it easier to market “products and services to speak directly” to the consumers “individual needs” (The Business of Fashion, 2013). As Topshop is a mass-market brand, they cater for a variety of characters and Topshop is a brand that uses social media heavily as one of its promotional activities. Topshop’s social media presence – Facebook, Snapchat, Google+, LinkedIn, blogs, YouTube, Pinterest, Instagram, Tumblr and Twitter.
The first two chapters of Engage! by Brian Solis emphasize the importance of using social media to interact with audiences instead of marketing to them. Traditionally, the audience is viewed as an entity to market to. However, the text argues that this approach is now obsolete. Audiences are no longer receptive to mailing lists, cold calls, and sales pitches.
Advertising, as it is known today, took its start during the beginning of the Industrial Revolution. A rapid increase in the manufacturing output enforced advertisers to find new methods of selling on such a large, previously inexistent scale, most of which are still found in today’s advertisements. At all times, the role of women in advertising has been indispensable; however, their portrayal had never been the same. Until the-near end of 20th century, it had been changing from one decade to another reflecting the current idealistic role of women in society. Then the role of women in advertising was limited to humanization.
1.0 Introduction- In a dynamic and innovative industry, people’s minds have been changed in the way they access information by social media. The term social media influences how individuals communicate due to the high quality connection of social media platforms. The restaurant industries adopting social media can market the business and its reputation along with business and customer relationship in order to generate revenue streams. With a number of new social media platforms with large customer base, social media is redefining marketing one-step at a time.
This media product refers to travel behaviour which involves the way in which tourists behave according to their attitudes prior to, the duration of as well as the aftermath of travelling. Background regarding travel behaviour may assist in marketing and product planning as well as enhancement which can increase the number of tourists to tourism products such as resorts. However, it was discovered that very little research was conducted regarding the travel behaviour of tourists visiting South African resorts. The purpose of the study was to determine the travel behaviour and more so the travel motivation of tourists visiting resorts. The tourist industry is considered one of the largest and fastest growing industries in the world and as a
It has revolutionized the way in which tourist make their travel decisions. The web based marketing and advertising have become a significant player in the tourism industry. It is fairly cost efficient way of promoting destinations and services. Social networking sites also additionally helps with potential travellers because now they can read about other traveller’s experiences posted or discussed in the online forums. They are able to effectively predict the estimate of how much they will be spending on certain location and such.
They always log into social media sites for hours. The nature of these Millennials are tend to be more results-oriented than time-oriented. Therefore, the time wasted during their working hours, cannot be draw back. This is a great loss to every company. Therefore, it is very important to make the Millennials understand to make the full use of time for the betterment of the
It is difficult to persuade a purchaser to purchase any item. Be that as it may, social media networking does this activity rapidly through the companion groups. The second factor is the Age of Customers, age has a major impact while it the term comes impact from the social media. The present millennial age for all intents and purposes lives on the social media, and it is essentially expected that their purchasing choice will be affected by the posts of social media, such a Facebook, Instagram, Twitter and so on.
The world has never, ever experienced such brisk transformation as it did in the last three decades. The people brought up in this whirlwind of change are often referred to as ‘Millennials’. It is hard to determine to what extent the modern youth differs from the past generations, but they surely do have certain distinguishing values. The Millennials are characterized by a strong sense of individual freedom, a more materialistic worldview and their desire for fun and positive emotions. It can be said with confidence that the millennial generation is highly individualistic, especially compared with the older ones.
In sum, individual‐level consequences of Gen Y's social media use influence firm‐level consequences as well. In particular, the “dark side” of Gen Y's social media use for society needs to be studied. The study measures how feasible is the over reliance of Gen Y on social media and what would be the long-term effects of their continuous use of technology on their health which in turn will reduce the productivity of the organisation. Also at the societal level there are many issues such as loss of civic engagement, loss of public and private safety and an increase in the cyber crime. The study also poses some questions wherein it says that is it always right to rely on the technological mind-set of the Gen Y. This can also lead to narcissistic tendencies becoming more predominant as the need to self-promote becomes the norm.
Travel and tourism industry is one of the most important factors of online commerce businesses which impacts profoundly and changed overall structure of the industry. Facebook is one the hot spot of social media marketing where travel agents do posts their promotions frequently. Online travel agencies have anticipated ever since the emerging of new marketing dynamics and consumer behavior. With the diffusion of interactive web 2.0 features and application, travel and tourism have become real conversations on thrilling platform of human