Swot Analysis Chipotle Mexican Grill

Yes, I thought to myself, I have arrived at Chipotle. In 1993, Steve Ells, a former sous chef at Stars in San Francisco, opened the first Chipotle at the University of Denver in Colorado. Chipotle’s mission was to give a customer fast food that was good, quick, and contained no chemicals or pesticides. The “fast food restaurant” took off and within 2 years, another Chipotle had been constructed.

SWOT stands for strength, weakness, opportunities, and threats. To begin let us first examine the strengths. The strength would be the original concept that made Chipotle a brand name to begin with. Consumers love the idea of getting fast, fresh, Mexican style burritos or a burrito bowl with all organic ingredients. Ells took this idea from a local taco shop that he observed after he graduated from culinary school.

Qdoba Mexican Grill is a very well structured company. In this paper we had taken a look at Qdoba’s history and saw how they came to be the company they are today. We also took a look their stock and saw how they are doing in the stock market and are the main provider for Jack In The Box. I talked about what its like to own a franchise, and showed you how much it cost to be an owner of Qdoba Mexican Grill. I explained why I always choose Qdoba over Chipotle, and that there isn’t too much of a difference between the two.

Executive Summary Taco Bell is a fast food restaurant chain in America based in California (Grant, 2006). This fast food restaurant specializes in serving burritos, nachos, quesadillas and tacos among other food items in their menu (Grant, 2006). It serves about 2 billion consumers every year in over 6,500 restaurants majority in the United States, where over 80% are operated and owned by independent franchisees in countries including Australia, United Arab Emirates, India, Mexico, Poland, Greece, Philippines, United Kingdom, and Chile among others (Grant, 2006). This fast food restaurant was founded by an individual known as Glen Bell (Walker, 2014). Tacos Bell had a franchise in Dubai shopping mall which was opened in November 2008 and closed

Part A. INTRODUCTION. Chipotle Mexican Grill is a popular restaurant chain that serves customers in the fast casual segment of their industry. The company prides itself on providing high quality food and utilizes ingredients that come from sustainable farms with respectable practices. It was founded by Steven Ells, a graduate of the Culinary Institute of America, who wanted to open a taco shop that puts a twist on traditional Mexican food.

The company selected is Chipotle Mexican Grill (CMG). Founded in 1993, CMG is a fast casual Mexican restaurant focused on using fresh, healthful ingredients. CMG went public in January 2006 (Fedenia & Hirschey, 2009). Chipotle Mexican Grill operates 1,600 eateries both nationwide and internationally (Standard & Poor’s, 2016). In regards to industry conditions, Standard and Poor (2016) noted a positive outlook for the restaurants sub-industry.

a) The Product offer by the company is a wholesome and health-conscious choice. It meets the consumer demands that are vegan, vegetarian, against animal cruelty, locally endorser, organic, and GMO's free buyer. The cycle of the product and their entire campaign is found in food enlightenment and they promise to serve quality food that will provide extensive care in naturally, locally grown, no additives, and from a farm fresh to the customer table. b) Price is definitely a higher end restaurant, but the costumer will be paying for well prepared, delicious, and quality food. The menu offers organic balanced dinner with vegan, organic, vegetarian for lunch and dinner every day of the week.

The brothers were able to sell their hamburgers for fifteen cents due to their assembly line approach to making their food consequently McDonald’s fast food was born. The McDonalds brothers revolutionized the food industry with the introduction of the assembly line system. The kitchen was customized with equipment made to help the flow of the cooks at their stations and not cause mishaps or collisions. The success of the McDonalds model led other restaurants like Burger King, Taco Bell, and Wendy’s to utilize the same assembly line approach as they did. McDonalds is now one of the most recognized establishments worldwide with almost every major city across the globe housing a

Before Taco Bell, he opened Bell’s drive in and Taco Tia. (“Taco Bell History”). The first Taco Bell restaurant to open was in Downey, CA. In 1967 the 100th Taco Bell opens. In 1978 Glen sold 868 Taco Bell restaurants to Pepsico.

In the middle of burger. The black pepper beef mixed with bamboo charcoal black cheese. This product was made whole black. This kind of product was not very delicious but still many people wanted to try it. The black burger gave people more interesting ideas and customers wanted to explore what the real things in this burger.

They offer fresh white meat chicken tenders, crinkle cut fries, coleslaw, tangy delicious Cane’s sauce and garlic buttered Texas toast. The menu is limited. A current canes employee stated, “A reason for that success says Dover, who started his job last July after stepping down as Chief Executive of Metromedia Restaurant group, is that the company focuses on what it does best and makes sure it does it well,”(Thorn). Since they have such a small menu they can provide fresh food, quickly.

Chipotle Mexican Grill, Inc. Steve Ells is the founder of Chipotle Mexican Grill, Inc. Ells was born September 12, 1965, in Indiana, and in 1988 he Graduated with an Art History degree from the University of Colorado at Boulder. He then found an interest in cooking, which motivated him to attend the Culinary Institute of America in Hyde Park, New York. As described in the article of International Directory of Company Histories "After graduating in 1990, he worked for two years at the high end Stars restaurant in San Francisco under the famed chef Jeremiah Tower. His inspiration for creating Chipotle."

Over the years, Palmer combined his creative cooking spirit and flair for business to open eleven notable restaurants across the country, a growing collection of food-forward wine shops and award-winning boutique hotels. But even today, the chef still steps in the kitchen with reinvention on his mind. "Without a doubt, people eat with their eye long before they put fork to food, so I continue to look for a playful yet respectful way to create excitement on the plate." A frequent guest on NBC 's Today Show, Charlie Palmer is also the author of five cookbooks, Remington Camp Cooking (2013), Great American Food (Random House/1996), Charlie Palmer 's Casual Cooking (Harper Collins/2001), The Art of Aureole, (Ten Speed Press/2002), and Charlie Palmer 's Practical Guide to the New American Kitchen (Melcher

Hope Pizza Restaurant isn’t your standard pizzeria––it’s a Greek restaurant. From Greek-style pizzas to Greek favorites like shish kebob and chicken souvlaki, this family owned and operated establishment has been serving up the best Greek food in Stamford, Connecticut for over 34 years. With a loyal customer base that praises Hope Pizza Restaurant for their consistently delicious, high-quality food, locals and visitors alike can always expect to leave the restaurant satisfied. Check out what separates Hope Pizza Restaurant from their competitors: • Greek Specialties: If you’re expecting pepperoni pizza and garlic sticks, you’ve come to the wrong place. Order the chicken kebob or mousaka, or feast on their best seller––the chicken or pork souvlaki.

Panera Bread CEO started with developing a mission and a step-by-step strategy based on the “goal-setting” stage to clarify his vision for his business. He wanted to create a restaurant that served nutritious food, serve at the speed of a fast food restaurant and have an engaging environment to eat in. He and his team bought a small company to begin and by setting some long term goals he planned for a unique, competitive and successful business. He used the “analysis” state to gather information.