Swot Analysis Chipotle Mexican Grill

Yes, I thought to myself, I have arrived at Chipotle. In 1993, Steve Ells, a former sous chef at Stars in San Francisco, opened the first Chipotle at the University of Denver in Colorado. Chipotle’s mission was to give a customer fast food that was good, quick, and contained no chemicals or pesticides. The “fast food restaurant” took off and within 2 years, another Chipotle had been constructed. Then in 1998, McDonalds invested $360 million into Chipotle, allowing it to expand rapidly.

SWOT stands for strength, weakness, opportunities, and threats. To begin let us first examine the strengths. The strength would be the original concept that made Chipotle a brand name to begin with. Consumers love the idea of getting fast, fresh, Mexican style burritos or a burrito bowl with all organic ingredients. Ells took this idea from a local taco shop that he observed after he graduated from culinary school.

Qdoba Mexican Grill is a very well structured company. In this paper we had taken a look at Qdoba’s history and saw how they came to be the company they are today. We also took a look their stock and saw how they are doing in the stock market and are the main provider for Jack In The Box. I talked about what its like to own a franchise, and showed you how much it cost to be an owner of Qdoba Mexican Grill. I explained why I always choose Qdoba over Chipotle, and that there isn’t too much of a difference between the two.

Executive Summary Taco Bell is a fast food restaurant chain in America based in California (Grant, 2006). This fast food restaurant specializes in serving burritos, nachos, quesadillas and tacos among other food items in their menu (Grant, 2006). It serves about 2 billion consumers every year in over 6,500 restaurants majority in the United States, where over 80% are operated and owned by independent franchisees in countries including Australia, United Arab Emirates, India, Mexico, Poland, Greece, Philippines, United Kingdom, and Chile among others (Grant, 2006). This fast food restaurant was founded by an individual known as Glen Bell (Walker, 2014). Tacos Bell had a franchise in Dubai shopping mall which was opened in November 2008 and closed

Part A. INTRODUCTION. Chipotle Mexican Grill is a popular restaurant chain that serves customers in the fast casual segment of their industry. The company prides itself on providing high quality food and utilizes ingredients that come from sustainable farms with respectable practices. It was founded by Steven Ells, a graduate of the Culinary Institute of America, who wanted to open a taco shop that puts a twist on traditional Mexican food.

The company selected is Chipotle Mexican Grill (CMG). Founded in 1993, CMG is a fast casual Mexican restaurant focused on using fresh, healthful ingredients. CMG went public in January 2006 (Fedenia & Hirschey, 2009). Chipotle Mexican Grill operates 1,600 eateries both nationwide and internationally (Standard & Poor’s, 2016). In regards to industry conditions, Standard and Poor (2016) noted a positive outlook for the restaurants sub-industry.

a) The Product offer by the company is a wholesome and health-conscious choice. It meets the consumer demands that are vegan, vegetarian, against animal cruelty, locally endorser, organic, and GMO's free buyer. The cycle of the product and their entire campaign is found in food enlightenment and they promise to serve quality food that will provide extensive care in naturally, locally grown, no additives, and from a farm fresh to the customer table. b) Price is definitely a higher end restaurant, but the costumer will be paying for well prepared, delicious, and quality food. The menu offers organic balanced dinner with vegan, organic, vegetarian for lunch and dinner every day of the week.

Re-opening their doors later that year it became one of the first restaurants of its kind: fast, efficient, and cheap. The brothers were able to sell their hamburgers for fifteen cents due to their assembly line approach to making their food consequently McDonald’s fast food was born. The McDonalds brothers revolutionized the food industry with the introduction of the assembly line system. The kitchen was customized with equipment made to help the flow of the cooks at their stations and not cause mishaps or collisions. The success of the McDonalds model led other restaurants like Burger King, Taco Bell, and Wendy’s to utilize the same assembly line approach as they did.

He wanted to find something else to sell so he began selling tacos out of the side window. Before Taco Bell, he opened Bell’s drive in and Taco Tia. (“Taco Bell History”). The first Taco Bell restaurant to open was in Downey, CA. In 1967 the 100th Taco Bell opens.

I have been Japan for travel many years ago, and Japanese Burger King created all- black burger. The crust was made from bamboo charcoal, between the Onions, lettuce, they mixed the sauce and garlic oil on squid black. In the middle of burger. The black pepper beef mixed with bamboo charcoal black cheese. This product was made whole black.