Tick School Essay

CHAPTER FOUR

FINDINGS AND ANALYSIS

The management of Tick School said they appeal to niche market for families that do not want to go to government schools but cannot afford the high cost schools. As a result Tick School is strategically located near the middle class society of Zambia. It has been in the business for twenties year. Ticks aim is to give ‘Pupils from different backgrounds can confidential develop into good citizens of the country and the world as a whole. They believe this can be done by providing quality education to pupils.

We asked management about the changes in the market. It had been highlighted that technology is changing rapidly. There has been introduction of ZeduPad which is a tablet used to educate students. However,

There are little signs of change in the market. New entrants sometimes do not manage to stay in the market as a good reputation is important to attract customers. It was agreed by 85% of management that customers wants and needs have not significant change over the past years. They still want good standard of education for their children. However, this does not mean that there is no room for growth. Tick School could provide a new service and create a need in their customers.

Tick School provides products and services that meet general needs of customers rather than satisfying individual needs. It may be too much of a task for Tick try meeting every customer’s needs. This strategy makes them more efficient at providing good quality services that meet everyone’s general needs. Maslow hierarchy states that there various levels to needs of people. The lowest in need is basic need which is the same as education. People need their basic need of education to be fulfilled in order to move to next

Theses must have same characteristics as business objectives. It is important that they are measurable and time-bound to help effectively control the implementation of strategy and identify weaknesses. It is important to know measure the success of a strategy by the standard sets internal and externally with the competition.

Marketing strategy helps you deal with changes in the market. The only constant is change. Company need to cope well with change to be successful.

5.3 MARKET RESEARCH

It is important for management and staff to understand the market they operate in. As much information about the market has to be collected such as demographics and trends. Market research should be internal and external.

5.4 EXTERNAL RESEARCH

Competitors must be profiled. A better understanding of competition helps the company know how to react the market changes as they are able to predict responses. Companies can also learn from competitors on how to implement strategy and new opportunities.

5.5 LEGISLATION

The legislation in Zambia is always changing. It is important that Tick schools keep up with the changes in order to avoid any negative