Swot Analysis Of Vodafone

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1.0 Introduction
This paper discusses the SWOT and PEST analysis of the Vodafone Group (vg), a British Multinational company that provides mobile communication services. The SWOT and PEST business tools are used to evaluate an organisation’s internal and external conditions to determine ample strategies for successful growth. The analysis of all business elements is crucial for maintaining a competitive edge and devising an adequate blueprint for finding leverage against reveal companies. The paper will describe each tool and its usefulness in identifying various variables with the goal of generating possible solutions to ensure success. This is will be done through a review of literature of existing journal, books, reports and newspapers on the topic.
2.0 SWOT Analysis
A SWOT analysis is defined as strategic planning tool employed by organizations to guarantee that there is a clear goal defined for a venture, and that all elements linked to the intention, both positive and negative, are established and addressed (Osita et al., 2014, p. 23). In the case of the VG, defining clear goals means assessing the company’s service, present market position, technology integration, and the current business model relative to those of competitors. These elements determine how the company operates and finds the competitive edge to remain atop. The SWOT tool measures the strength, weaknesses, opportunities and threats of a company to determine the company’s current state and

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