ipl-logo

The Elements Of Pathos And Arguments

244 Words1 Page

At first, many advertisers are clear on their purpose, audience and argument. however, they will be taking more time to consider on the persona, because persona is the image of identity; who is talking makes the advertisement sounds credible. In order to maximize and achieve their goal at the most preferable outcome, they will always make full use of pathos and logos elements.

For example: Royal Canin is the best dog food! The seller will decide the most preferable persona in their advertisement is a well-known vet. Because the persona’s expertise makes the pet owners to believe. In this event, advertiser or Royal Canin has successfully promote their dog food to have ethos by using the elements of logos and pathos.

Next, please refer to below link for a commercial that I chose for my second example:
http://www.dogfoodadvisor.com/choosing-dog-food/karen-becker-best-worst-dog-food/ …show more content…

They used pet owner and dog as the persona in the commercial. Also, in that commercial, it shown that a kid fed his dog with IAMS since it was a puppy until older. And later pet owner grew up and his dog was still with him. Advertiser’s purpose was obvious, they want to show and make their audience believe that their dog food keeps the pets’ life longer. By doing this, the advertiser has successfully evoked the feeling of pet owners- their love to their pet. Therefore, pet owners will buy their

Show More
Related

  • Wounded Warrior Project Rhetorical Analysis

    980 Words  | 4 Pages

    The advertisements use rhetorical devices such as ethos, pathos, and logos will be used to further understand how this organization’s advertisements appeal to their audience on all levels. Ethos is an appeal to

    Read More

  • Pathos And Anaphora In Her Speech Summary

    550 Words  | 3 Pages

    Anzaldua’s use of pathos and anaphora in her speech helps communicate the idea that women of color should have the same ability, as white woman, to write. Gloria Anzaldua is trying to influence women to no let oppression stop them from speaking their minds. Anzaldua believes there are people who are able to see into the future, but do not see; others are able to speak, but do not; others have ears, but do not listen. These kind of people shouldn't be listened because they make assumptions of themselves, and only put ideas on people’s minds. For instance, Anzaldua is making the point that woman should be able to make the reader understand and feel emotions throughout their writing, “You are the truthsayer with quill and torch.

    Read More

  • Budweiser Pupy Love Essay

    884 Words  | 4 Pages

    Arguably America’s most beloved drink of all; beer, is shared and drank for many various occasions worldwide. Budweiser, a well know beer company around the globe, released a gratifying commercial during one of the most watched events nationwide; The Super Bowl. Their commercial, “Puppy Love,” first aired in 2015, and pulled the heart strings of all beer and/or animal lovers worldwide. Using tactics such as showing the bond of relationships, expressing the American dream, and emotionally conveying a story that reaches viewers’ emotions with a powerful message that every human being can relate to in an extremely clever presentation showcasing a puppy and a horse was very brilliant. Most people have a soft spot for puppies and many others are accustomed to Budweiser’s symbolic mascot, Clydesdales horses.

    Read More

  • American Ethos And Pathos Analysis

    108 Words  | 1 Pages

    The philosophy that herotic American and destructive enemies was solely developed by the method of ethos and pathos. Ethos help viewers understand the idea of the ideal, herotic, and perfect American through war propagandas. On the other hand, pathos play with viewers emotion to prove and demonstrate the idea of evil enemies. A company philosophy and persuasion causes viewers to have a bias opinion. Knowing a company philosophy will help the viewer to make less of a biased opinion on an idea or product.

    Read More

  • Yo Quiero Taco Bell Ethos Pathos Logos

    854 Words  | 4 Pages

    He comes up to a man holding onto two tacos. The confused man looks over to the dog, and the little chihuahua says, “ Yo quiero Taco Bell (I want Taco Bell)”. Analyzing the Taco Bell commercial and its use of ethos, logos, and pathos to persuade the audience to buy their food.

    Read More

  • Rhetorical Analysis Of Chevrolet's 'A Boy And His Dog'

    975 Words  | 4 Pages

    In conclusion, the Chevrolet Silverado commercial “A Boy and His Dog” is an extremely effective commercial. The writers use of emotional persuasion, ethics, and logical situations create an advertisement that develops a relationship between the viewer and the product. It is an excellent balance of persuasion and entertaining throughout the entire commercial that creates an interesting and effective advertising campaign. It is this type of persuasive commercial that exemplifies an effective use of rhetorical

    Read More

  • Barbie Doll Rhetorical Analysis

    1144 Words  | 5 Pages

    Advertisements: Exposed When viewing advertisements, commercials, and marketing techniques in the sense of a rhetorical perspective, rhetorical strategies such as logos, pathos, and ethos heavily influence the way society decides what products they want to purchase. By using these strategies, the advertisement portrayal based on statistics, factual evidence, and emotional involvement give a sense of need and want for that product. Advertisements also make use of social norms to display various expectations among gender roles along with providing differentiation among tasks that are deemed with femininity or masculinity. Therefore, it is of the advertisers and marketing team of that product that initially have the ideas that influence

    Read More

  • Rhetorical Analysis Of Puppy, Monkey, Baby By Mtn Dew

    700 Words  | 3 Pages

    In the advertisement, Puppy, Monkey, Baby, Mtn Dew takes a unique approach to appeal to their audience. The commercial begins with three guys mentioning how they would like to relax for that day, however, a hybrid animal appears out of nowhere. This unexpected appearance leads to a chain of events where eventually the three individuals follow the animal and drink the beverage it gives them. A few rhetorical techniques were used to draw the viewer’s attention, one of them being repetition.

    Read More

  • Rhetorical Strategies In Super Bowl Commercials

    837 Words  | 4 Pages

    Rhetorical strategies including pathos, ethos, and logos are stylistic elements often used as a persuasion technique to get an audience to either buy a product or participate in something. Advertisements almost always have at least one of these three components, and Super Bowl commercials specifically are renowned for their entertaining use of these strategies. Of the many Super Bowl commercials, two stood out to me for their in-depth use of all three of these rhetorical strategies. The first commercial combines the extreme measures taken by an overprotective dad and the new Hyundai Genesis. These two seemingly unlike ideas are brought together in a collaboration that effectively use pathos, ethos, and logos to prove the audience of their product.

    Read More

  • Rhetorical Analysis Of Budweiser's 'Puppy Love'

    1064 Words  | 5 Pages

    These tools are utilized in the commercial for persuading the viewers of its reason, creating an image of credibility surrounding its name, as well as generating an emotional response. “Aristotle’s ‘ingredients for persuasion’ – otherwise known as ‘appeals’ – are known by the names of ethos, pathos, and logos.

    Read More

  • Sprite Commercial Analysis

    1031 Words  | 5 Pages

    In the Sprite commercial ad, the author uses two of the three basic rhetorical appeals, ethos and pathos. Ethos is a tool used to persuade an audience by using credibility of an author or speaker. Within the commercial, Drake, an infamous Canadian born rapper is used due to his credibility. Because Drake is a world renown rapper, producer, and

    Read More

  • Smoking Ethos Pathos Logos

    922 Words  | 4 Pages

    I researched and found that ethos is used to convince the viewer that the ad is trustworthy. The ethos of the ad is trustworthy because it was created by the CDC. The CDC is extremely credible and they are known all over the world. Second is pathos, pathos is the sadness or pity in an advertisement. Pathos helps the viewer relate to the ad by affecting the emotions of the viewer.

    Read More

  • The Man Your Man Could Smell Like Analysis

    967 Words  | 4 Pages

    Have You Been Brain Washed? Have you ever looked at an advertisement and pictured yourself using the product that was being advertised, to than actually being interested in purchasing that product? Well that was their goal, advertisers have mastered the market industry by being aware of the fact that us humans are very concerned with our image. Advertisers know that we have a greater chance of buying a product if we can picture ourselves how we would like to be portrayed of course with the help of their product. In ads, companies want to provide an image that can be relatable to the viewers and what would want to appeal to them.

    Read More

  • Apple Advertisement Analysis

    739 Words  | 3 Pages

    In conclusion, the advertisement uses ethos and logos to convince customers to buy the phone. Logos are used to prove to the customers why they should trust Apple electronics. Ethos is used to convince the customers or consumers to buy an Apple device by using a famous celebrity. Now, Apple is very famous throughout the

    Read More

  • Rhetorical Analysis Of Palmolive Soap

    1516 Words  | 7 Pages

    Ethos is utilized by establishing credibility towards the company. Pathos is utilized the most within the advertisement to appeal towards the emotion side of its intended

    Read More

More about The Elements Of Pathos And Arguments

Open Document