According to Cohen (2001), in Western Europe the contemporary environmentalism can be traced to the 1960s and early 1970s. The growing about the impact of consumption and production pattern on the environment is often conceptualized within debates about the health effect caused by industrial pollutant or impact of economic and pollution growth. The rising of environmentalism can encourage consumers more wish to buying the green products and society also become more care about the environment (Bansal, 2005; Barnet, 2007).
2.1 Role of Green Product
There are some important roles that influence our society. Green consumers are tending to prevent the pollution of environment, so they would like buying natural cleaning products or pesticide-free …show more content…
This is because the firms and economies need green product to move rapidly towards a property environment. “End of pipe technology” is emphasizes where the firm are sensible to the ecological issues (Chen, 1994). The most powerful method to display environmental friendly technological development is the product designed to decrease the use of non-renewable resource, renewable resource, and avoiding toxic materials during its whole life-cycle (Chen, 2001).
After that, most of the firms understand about the laws and regulations about the types and amount of chemical substances into the process of green products. The firms can satisfy the consumers’ with the high quality green products with decreasing the unsafe risk to the environment (Tsai, Chuang, Chao, & Chang, 2012). The green purchase of consumers’ toward green products can influences by the price of green product, label of green product, and food safety concern (Bing, Chaipoopirutana, & Combs, 2011). Hence, green product is a important part in …show more content…
This study stated that there is more conflict than activity between the agreed on and green product development model if ignore the concept of green product (Pujari, D., Wright, G. & Peattie, K., 2003). Green product can give motivation of consumer intention toward purchase green product. This is because the design of green product influence consumers to purchase and affect green product development comes to successful. Conversely, the green product ignore will influences the behaviour purchasing power of consumer toward green product and green product development cannot be successful (Johansson, G.,
Global warming, pollution and climate change are issues that are widely discussed nowadays. This brings consumers to get more involved in researching the material content of the clothes they are wearing and their impact on the environment. As a matter of fact, manufacturers are frequently blamed by the consumers for releasing harmful chemicals in our ecosystem. This drives companies to grow their concern over sustainability and ethical issues, especially in the fashion industry (Moisander & Personen, 2002). Global companies such as Adidas, H&M or Reebok have been launching recycled and sustainable products, and words such as “fair trade” or “organic” are increasingly being used in marketing.
The consumers have the ability to increase the environmental sustainability. When National Geographic researches about this issue, it got the statistic from many consumers around 18 countries (para.4.5). So it found a few of American consumers able to live sustainably, and they feel not so much guilt. In the contrary, the consumers of Chains and India promote to live sustainably, and they feel more guilt (para.6). However, the people cannot live sustainably without awareness about the sustainability and
The growing concerns of consumers about sustainable products and services lead to legislative amendments and to new products and services that follow the regulations or have a pre-emptive role (Slavova, 2014). The purpose of legislation is to protect the consumers by set prices for consumer goods. Therefore, there will be better quality products, more choice and innovation, all of that is for consumers own benefits. Consumerism influences people’s characters causing poverty.
Increasing consumerism leads to an increasing pressure on the environment. As population increases, which it does at an alarming rate, the level of consumption also increases. Consumption contrbute to climate change, because more of toxic gasses are released into the atmosphere, also basic commodities are being used up so much that there is a shortage, and also waste of the earths natural resources. According to Crane (2010) “Indiscriminate production of consumer goods
Bill McKibben and Derrick Jensen were born in 1960 in the U.S.A., and both have accomplished successful academic backgrounds. McKibben graduated from Harvard University in 1982, and Derrick Jensen graduated from the Colorado School of Mines with a degree in Mineral engineering in 1983. Both are environmental activists and have written many articles and books. Two of their articles “Waste Not, Want Not” by Bill McKibben and “Forget Shorter Showers” by Jensen are published in the Bedford Reader book (557-567). When we analyze these articles both authors agree on consumers contribution to environmental pollution, but they have different points of views concerning whether individuals or industrialists cause more environmental pollution.
4. Analysis of strategic capacities of Nikon Corporation This section analyzes the strategic capability Nikon. It starts with a value chain analysis, followed by a VRIN evaluation to determine whether there is any capacity can be sustained competitive advantage. 4.1 Value chain analysis Porter developed the value chain to help determine the internal activities for a competitive advantage, and which are not.
Toms shoes are made from environment-friendly materials like natural and organic vegan substance, including the packaging that is made from 80% recycled waste. Going further on the path of social corporate responsibility, the company can broaden the range of their products and services and explore additional sustainable materials to create their products. Internal Environmental Factors: Strengths 1. Mega Brands Inc. sells a wide range of products like puzzles, building blocks, construction sets, and activity craft-based games. Due to the variation in type of the products they sell, consumers have more options to choose from.
Furthermore, it is noted that customers, particularly from developed nations like UK, France and Italy are more and more concerned about their health and the report on individual health expenditure over the last decade by OECD (2011) has confirmed that. The report shows that customers are becoming more inquisitive in the type, nature, origin and the processing method of materials in which, apparel and clothing firms uses in producing their product. Thus, demanding for transparency and accountability. Consequently, many customers have gone green and they are persistently advocating for sustainable and ethical activities of firms (Johansson, 2010; Pookulangara
Review of Literature Environmental issues began to be discussed and debated only towards the end of the 20th century. Since then significant amount of literature has been penned down raising awareness about issues of pollution, deforestation, animal rights and several others however it has failed to result in major changes, ideas or even actions to save the environment. Several species of animals have become extinct; pollution level is at an all-time high, global warming is leading to severe climate changes all across the globe but these problems do not seem to alarm the decision makers. Leydier & Martin (2013) also states that, “despite the increasing expression of concern in political and media debates about issues such as climate change, pollution and threats to biodiversity, “political ecology” (operating at the confluence of scientific developments, political engagement and ethical debates) is still trying to find its bearings” (p.7). It is quite evident that environmental issues are not treated in equivalence to political, economic, social or even religious issues.
The reading assignments for this week has been very educative about the environment and making it a better place for living. In this written assignment, I will examine some of the ethical issues related to population growth and their effect to the environment. Also, I will propose solutions to these problems base on the reading material available for this Unit. But before I continue, I wish to introduce us to environmental ethics and its definition which I think it is very important for us to understand so as to know our role to play in this beautiful planet. Environmental ethics is the discipline in philosophy that studies the moral relationship of human beings to, and also the value and moral status of, the environment and its non-human contents
INTRODUCTION This critical review examines an article on a new era of sustainable marketing written by Marek Seretny and Alexksandra Seretny. The purpose of this article is to create rapid create value for customers through socially, environmentally and ethical responsibility actions. Although authors have criticism that some marketing practices harm individual’s consumers and imposing excess frustrated aggressive consumer with obstructive way, his article relates important and significant social responsibility by building sustainability relationship with consumers. This paper will also review the summary of the story as well as their main arguments, and will evaluate the quality of writing and focus on any areas of weakness within the story.
Particularly, the reports focus was placed on consumer electronics and related component manufacture. The main value adding processes for these product streams were determined to be firstly, innovation through research and development through investment in SAIT and R&D centres worldwide. Secondly, customer service which is enhanced by providing multi-platform service options and consumer focused development through feedback facilities. Finally, that value added to consumers by sustainability measures, including recyclable packaging, a green supply chain and bio-product
When clients learn that they use environmentally friendly resources, this will show them that they not only care about the environment, but also that they are a responsible company. This improved brand image will lead to an increase in sales, furthering their company’s profits. Price Because they are introducing their product as a new market, they will use price skimming strategy.
Sustainable development, as its name suggests, is a concept continually elaborating. The most commonly used definition, according to World Commission on Environment and Development (WCED), is the development which “meets the needs of the present without compromising the ability of future generations to meet their own needs” (WCED, 1987). It shows the importance of considering benefits for both current and future generations and strongly supports economic development, while it also implies when accessing environment and natural resources, human beings tend to take an anthropocentric view, that the primary goal is to satisfy human needs. With no regard for earth as a life-support system, a development will not be considered sustainable. Therefore, by taking economic, social, environmental issues into accounts is a key approach to develop sustainably in different contexts.