These tools are used to share photos, books, music and other form of presentations. Facebook is the most globally utilised tool which allows users to develop individual profiles with information of a personal nature but accessible to their associates who can converse with them anytime (Kaplan and Haenlein, 2010). As such organisations are also using this tool to market their company brands and products and realising the importance of communicating through these tools (Kaplan and Haenlein, 2010). It has also been observed that a lot of corporations are utilizing social media tools during their hiring processes, with some jobs being advertised on social media and enabling applicants to post their applications on the social media applications. Recruiters and HR partners are constantly turning to social media to market their companies to prospective applicants (Laick & Dean, 2011).
It also involves dividing big jobs into small units. The company can also put the units on the Internet to allow members of crowd do tasks with all workers ultimately get paid. This form of crowdsourcing can be applied in marketing, especially in advertising where it is used to bring in more people to focus on a certain advertisement brief. From one ad, the marketers will receive a variety of videos from which to choose. The success of the generated work depends on the diversity of people involved thus allowing the marketers to get outsiders with fresher and novel perspectives for creating an authentic
With technology being placed everywhere, more jobs will begin to open up. People will be needed in order to keep the softwares up to date and to repair the computers when something goes wrong or breaks. Another job opportunity that opens up with the advancement of technology is social media coordinators. Many businesses have begun to use social media as a way of promoting products, which allows for much more business as the social media spreads across the world. Technology has allowed for communication to become much more easy.
Individuals use online networking to share their encounters, surveys, data, exhortation, notices, tips and/or any sort of issues that are fascinating to their "association" or companions. That data is a useful source, which might impact shopper's choice making. A large portion of studies demonstrated that individuals use data on social media as the rule for their future buy or arranging their future trek. Likewise, online networking is utilized as a promoting for the advertiser. Advertisers take this point of interest and make promoting system, which thusly could offer them some assistance with gaining more clients.
In the business world today the customer is the most important person to please. Competition shakes off complacency. If your company is consistently trying to improve and innovate, your employees will be encouraged to push themselves. In the business world today , companies can get information and research about there competitors easily due to high level of technology and internet access. Seeing what your competitors can do can educate about how to be more successful.
In the past few decades, technology has evolved tremendously such that people use the internet to execute almost every activity and this includes purchasing products and services, transacting businesses and communicating to acquaintances. Apparently, there is an emerging trend that may have implicating effects to the population of the world since people have deviated from nurturing their social skills. Evidently, the society has emphasis on promulgation of relationships in various contexts such as at work, in business and at home (Torres, 2015). Innately, individuals have to gather the various strategies that they can use to ensure they are successful and they do not ruin reputation. Additionally, there is the aspect of openness where individuals
2. Describe two benefits to Asda of using online technology when recruiting new colleagues. (4 marks) online recruitment can offer Efficiency that includes personality assessments and testing the most suitable employees for your company . Online recruitment allows to reach a bigger number of audience that will be attracted by the job opportunities . It cuts the cost and save a lot of money as well.
It has a big impact on the sales and growth of e-commerce. Since the need of the customer for the information and specification of the product that they need can easily be access thru internet, shoppers will have different choices what product to buy. Because of this e-resources, they will also have the choice what online shop will they trust. In addition, an owner of online shop should also consider the design of the website to persuade their customer. It’s one of the components of the purchasing intention of online shoppers.
Development is closely related with technology. The radical change and advancement in economy, as we observe today, is the result of the modern technology. It is undeniable that technology has brought a lot of benefits to the world and improved the quality of human living. However, alas, every rose has its thorns. People’s dependence on technology has affected creativity and communication.
Companies who increase promotion of CSR work online experience improvements in how they are viewed by social media users overtime. It is really valuable for companies to systematically broadcast their CSR efforts online. If it can elicit an emotional and thoughtful response from the users and encourage them to write about a company’s CSR initiatives, it leads to promoting a company’s CSR work and converts people who think about a company “neutrally” to “positively”. It was discussed that (Christina B. Curley & Nadia Abgrab Noormohamed, 2014) social media marketing can impact CSR in numerous ways. Companies can develop a further understanding and confidence in the commitment to the CSR concept by keeping a healthy dialogue with customers, suppliers and investors.