First, the author explained how social media affects the business. Most companies use social media for brand communications. Companies also use online platforms to promote themselves and recruit new employees. Since social media is a direct way for the company to interact with people, it will be easier to advertise products, and broadcast information related to employment. Second, the author illustrated how frequently companies use social media as a marketing tool.
Recruiters and HR partners are constantly turning to social media to market their companies to prospective applicants (Laick & Dean, 2011). This trend is called “social hiring” and it is largely driven by the millennials who are constantly changing jobs. According to (Schramm, 2016) 54% of recruiters use Facebook, 8% use Google+ and Youtube; and 4% use Pinterest. Social media usage does come with its own risks, however companies have recognised that social media does come with a lot of benefits including effective marketing, internal and external
In the past advertisements which were done through the use of radio commercials, placements of prints and also through televisions were very costly for businesses but now through social media marketing, businesses can now promote their products and services, build relationships with their customers at affordable prices. This is because businesses can now sign up for prevalent
There is an increase in brand recognition when a brand publishes its promotion or an advertisement, the contents are spread out. The more the brand shows itself in the social media, the more both old and new customers are exposed to the products. As more customers get to see the product, they become more accustomed to it. Customer experiences are enriched when the companies get chances to demonstrate service level and improve their relationships with customers through the interactions on social media. Finally, customer insights are improved when managers can see and learn things from customer’s perspective and enhance their businesses.
It depends on the improvement of technology to create highly interactive platforms for different users to share information and appeals many users to browse the news on it. To catch this indispensable and tremendous business opportunity, traditional media started its evolution connected to social technology. In recent years, traditional media spread the news to the public through the online platform. Nonetheless, traditional media keeps the same source of news in either online or print forms (Dimitrov, 2014). In short, traditional press may become irreplaceable due to its evolution as a source of
Social Media Nowadays social media is so important to society, social media can be used for update news, communicate with other people, and either, update daily activity in their social media including Facebook, Twitter, Instagram, and etc. In daily life people on average open social media 2 times a day, besides update daily activities social media can be a home for people to start a business or promote their product of social media. Therefore there is some negative and positive effect of social media. Some negative effect of social media is addicted, negative effect for children, cyberbully, and etc. as well as some positive effects of social media are easy to connect with other people, easy for start business and etc.
Most of the businesses uses Facebook's marketing tools to assist them in extending their businesses. One example is that through Facebook's advertisement and pages, businesses can efficiently acquire and hold on to their customers and also improving their brand's awareness. In contrast, other people can use facebook to uncover new businesses and also brands or they can also connect with the business that they already know. Facebook's marketing tool are attainable globally. In addition to businesses and governments, non-profits and other civil society organisation also uses Facebook to connect with their members which inturn allows economic and
Literature Review In this literature review the researcher tries to discuss the usage of different social media marketing tools used by organizations and how the put an impact on customer’s purchase making process. There are many literature and theories that the researcher used to develop a conceptual frame work and research paradigm. 2.1 Social Media Social media marketing is one of the most recent versions of marketing method that is creating buzz marketing all over the world (Silvestre, 2011). According to the research of Forbes (2013) the number of customers has increased rapidly because of the use of the social media to know about the product and make the comparison with other products of other producers. According to Anon (2014), more than 80% of the fashion house has utilized social media sites to capture a large market share.
Terrel Penny 08/19/2015 English 102 Mr. Roof Positive Social Media They’re 74 percent of internet user around the globe. There’s a lot of negatives in the social media world but there just as many positive to counter. Social media is forms of electronic communication through which users create online communities to share information, ideas, personal messages, and other content. Facebook, Twitter, Instagram, Pinterest and Linked In are popular social networking sites.
Young population tend to shop online is because they spend most of their time surfing online so something or the other attracts them and the cycle goes on when they become loyal to the online page on Facebook and tell their friends about it. It influences the consumer more when the marketer keeps his/her page on promotion and it comes on the news feed of the target population repeatedly, the chances are high that the target audience will like the page and if they like something they will place the order. Owners of the page increase the reach of their page by paying Facebook through PayPal, debit or credit card. They also boost their posts that makes their page to pop up on the target audience’s news feed and also that has already liked the page. Consumer tend to get attracted by online shopping because its hassle free people don’t have to go physically to the shop and purchase the product and vast choices are available in just a click instead of spending hours in mall to find what they want.