Social Media is a common platform widely used by people for interacting and sharing information using; this includes as Facebook, Twitter, and Google+ amongst others (SocialMediaDefined, 2014). After assessing the recent statistics which states that there are 1590 million active Facebook users and 1000 million active WhatsApp users, it is evident that the interactions with social media are extensive. (Chaffey, 2016) According to the author Erik Qualman “the power of social media is it forces necessary change” (Vries, 2013) the power can be utilized either for a better cause or a misdeed but the question is how it is being made use of. Factors such as impact on business, creating social awareness and socialization are discussed to understand …show more content…
Some of them are creating the brand recognition, customer loyalty, decreased marketing costs and using various advertising methods to attract the customers (Q. Ta, 2014). 74% of customers buying decision is decided using the influence of social media as well as 80% of customers prefer to connect to the brands they consume through Facebook (Bennett, 2014) When it comes to businesses, it is vital that customers and the organization have close connections. Social media provides a favorable medium for this purpose by quick response for their feedback or complaints and active participation for surveys and posts. When considering the brand recognition, social media is an efficient platform to advertise the business in a professional manner so it attracts the existing customers as well as the new customers. Social media advertisements will help to correctly position the brand image in customers mind. Using a social media strategy to advertise can benefit in cost cutting when compared to traditional advertising methods such as Radio, Newspapers, and television. Social media is completely free of charge and is also available at any time (Kern, 2017). On the other hand television ads and newspaper ads only prevail for a certain period, consuming a large amount of money, whereas social media gives the authority to adjust according to the user. Another situation which arises is …show more content…
Sites such as Facebook, twitter, LinkedIn, Google+ and many more had created the medium to re connect with old friends, get updated about current topics and share pictures and videos (Q. Ta, 2014). Moreover it helps to become aware about social issues that prevail at the moment along with getting to know new contacts which helps in personal as well as professional life (Q. Ta, 2014). It is true that it enables people to connect with far away acquaintances in no time yet this simplicity has driven the human connections apart. According to Malay Shah “Social Media sites creates an illusion of connectivity” (Tasarra - Twigg, 2016). Before these sites came up, people used to have face to face conversations more but now the users get mislead by these quick communication methods. Another adverse aspect is that the introversion of people, even though it is made to make people better extroverts (Stewart, 2015). It has led to a point where you have to disconnect to actually connect with the outer world. Most people become have become ‘Smombies’ which means people whose eyes are stuck to their phones (Robertson, 2016). This, not only makes them introverts but is becoming a reason for road accidents in countries majorly like Germany and UK, which arises by people hit to tram cars, bikes and normal vehicles on road (Robertson, 2016) Furthermore social media addiction can lead to diseases such as
Especially to teenagers and children, because it can affect the growing brain. When kids are addicted to technology, almost nothing can stop them from being mad when they are told to stop using it all together, or to just get off in the moment, they will almost always be rash when dealing with the person who took it away. The kids in the veldt were too addicted which hurt their relationship with their parents, which kind of just withered away as they became more and more addicted. According to http://www.pewinternet.org/2015/04/09/teens-social-media-technology-2015/, A majority of teens — 71% — report using more than one social network site out of the seven platform options they were asked about.
Essay 3 Prompt: How has social media impacted American culture? Thesis statement: Social media has become a common staple and main way of communication in American culture and this impact has affected not only adults, but children of all ages. Outline: Introduction: Examining the way in which the use of social media has influenced and thus impacted American culture.
An ethical dilemma happens when two or more ethical principles conflict with one another. Ethical dilemmas are problematic situations in which it is not clear which choice will be the right one. The CP is stuck as to what to do next because there is not just one outcome that will satisfy the ethical principles as stated in the Singapore Association of Social Workers (SASW) Code of Ethics (Kirst-Ashman & Hull, 2012). According to the SASW (2017), the core values of social work are embedded in the ethical responsibilities, which are relevant to the professional activities of social workers.
INFORMATION Social media has to be one of the greatest developments of human history. It has connected humanity like never before. It has changed the way that people do business, with companies providing their own social media accounts to interact in real time with customers. We can quickly see what’s going on in our communities and around the world.
The Use of Social Networking Nowadays, we are living under decent technology and it has changed a lot of things: Entertainment, communication, and relationship; economy, education, and habit; medical, political and cultural etc. Social media has allowed us to interact with many more people other than we are used to before. We are living in a world where people would rather use text message with their mobile phone than face-to-face to each other, share greeting with more than hundreds of friends on the social media such as upload how they feel on Facebook, show photo Instagram, and what they are doing with Snapchat.
The first negative impact of social media is that it leads to brain crashes. Which can lead to mental illness. Spending more time with using social media reduce the amount of using the brain in a good way. For example, using it became addiction some times. Several people are addictive social media, such as Facebook and Instagram.
Today our society is more concerned in face book friends where people don’t interact face to face. Social Media has a great impact on business also but only if it is planned strategically otherwise it can be a big failure. It is estimated that 80 percent of teen are Internet users. So, it is no doubt our real world social lives are seeing some changes. Social media is the driver behind that connection.
Social Media is Deterrent to the Progression to Humanity Social media is a term used to depict the connection between groups or people in which they create, share, and here and there trade thoughts over the internet and in virtual groups. The impact of social networks on youngsters is huge. Social media have increased astonishing overall development and prominence which has prompted to drawing in consideration from assortment of researchers comprehensively. In spite of the fact that with time all eras has come to grasp the progressions social network has realized, teenagers and youthful adults are the most aficionado users of these sites (Taylor).
Social media are a websites and applications that enables a person to create and share a content. A person can also interact with someone like family, friends, loved ones all around the world. It deals with the sites that a person uses in order for them to have a communication. It has some negative outcomes that has a aggressive feelings, aggressive thoughts, and aggressive behavior. Social networking describes the phenomena found in, participatory and self-expressive websites such as Facebook, Twitter, My space, and Youtube.
Each year numerous amount of people become a social media user. The eMarketer website estimated that by 2019 “there will be around 2.77 billion social media users around the globe, up from 2.46 billion in 2017” (1). A great deal of those users utilizes social media to communicate their opinion to other users; as a matter of fact, these users might change their perspective a certain person might have on a topic. Social media is a marketing tool, therefore people utilize those social media platforms to pursue, and even manipulate the public to think in a certain way; hence, why social media can influence the public opinion.
Social Media for The Community In this Modern Era, Social Media plays an pivotal role in communicating. If we look according to the expert B.K Lewis, media social is label for digital technology that allows people to interact,providing and sharing the message content. We know that social media is very close to the community. Even it can be said that “human’s can’t lived without social media”.
Pop culture, short for popular culture, is the entirety of ideas, perspectives, attitudes, images, and other phenomena that are within the mainstream of a given culture (Wilson, 2014). It refers to products that are generally recognized and enjoyed by the majority of the people ((Wilson, 2014). Pop culture is manifested around the world through movies, music, television shows, newspapers, satellite broadcasts, food and clothing, sports, news (as in people/places in news), politics, and technology (West, 2016). Internet and social media also play a huge role in pop culture. Pop culture is almost often, if not always, interesting and appealing to most people.
People also stay connected and interact with one another, with their peers, people of similar interests, and even their family members. This helps strengthen their relationship even if they are busy with their daily routines. In addition, social media sites have become a platform for youth with similar interest or common discipline to get together, building connections and opportunities for their respective careers. Youth claims that social media not only makes their lives easier and efficient, it has become their lifestyle. While social media has seems to bring people together and help one another stay connected, it has created social isolation in regards to BBC News report.
2.1.2 Basic elements of word of mouth: • Educating persons about your products and services. • Identifying persons most likely to share their opinions. • Providing tools and instruments that make it easier to share information. •
Chapter 1 Background of the Study Introduction In the contemporary world, most people use social media for news, entertainment, to seek information and to be updated every day. Nowadays, the use of social media has greatly changed how people interact with other people. Today, most people only consider the benefits that the social media brought to the people without thinking about the possible negative implications of using it.