Traditional Advertising Analysis

Traditional advertising is divided into two advertising activities, “Above-The-Line” (ATL) and “Below-The-Line” (BTL) advertising. ATL advertising used mass media to promote brands to target a wider spread of audience, also reach out to the mass consumers. The mass media is included as television, radio, print (newspapers, magazines) and the internet. The agency bills these as media commission to the clients. BTL advertising is more specific to target audience or individual consumers, e.g. POSM (Point of Sales Materials), DM (direct mail), handbills etc. BTL is billed as services fee for clients.

The advertising agencies’ business model is survived on media commissions, production cost (markup on the suppliers cost) and services fee (management

Founded in 1932, it is a full-service, global B2B advertising agency, providing advertising, strategic planning and communications services, helping clients align their communications with the business objectives. It serves a various portfolio of industry-leading global clients like financial services, technology, business and professional services, and multi-industrials. With offices in London, Frankfurt, New York, San Francisco, Singapore, Hong Kong, and Greater China, PDD has locations in the major regional business hubs, which allows it to manage clients’ business and communications needs more effectively. PDD is a part of the DDA group Inc., a leading global advertising marketing and corporate communications

It is time consuming and wasted resources. It can lead to a number of mistakes and complication and it is also difficult to manage employee timetables efficiently for timesheet entry.

2. No control on the timesheet entry.

The timesheet spreadsheet is collected by Account Department. In the company policy, the employee must submit their current monthly timesheet spreadsheet by end of the month, but most people would not submit it on time. Account people always need to chase them to submit the spreadsheet. There is nobody to cross checks the entries and without any approval process.

3. It is hard for calculation.

Account people prints out over 200 copies of the spreadsheet to do the calculation on cost every month, which is an extremely workloads and time consuming.

4. No automation system for reporting.

The management requires reports to work on the strategic planning. Account people spend a lot human resource to gather all useful data to generate those report.

Furthermore, there is a potential risk of data corruption for using excel spreadsheet to store the timesheet data. If using an online timesheet system, the above problems should be