In the early days, search engines were pretty crude tools and as such, smart online marketers found ways to exploit them and turn the results of searches in their favor. But over time, the top search engines have become more refined and a whole lot smarter. That’s good for everyone who searches online, but for the business owner who want their website to work harder for them it seems that there is more mystery around Search Engine Optimization than ever before. It is true that SEO is a huge subject and there is a lot you can do to market your website better, but SEO needn't be complicated. Of course, there are many technical elements to optimising a website, but that doesn't mean SEO is a black art which most people cannot understand.
Nowadays, social media has become a huge part of the lives of the people in this generation. Us, the millennial, are born in an era of rapid advances in technology. Since a really young age we are taught to use a variety of these innovations such as computers, video games, and televisions. It has become part of our DNA’s and our daily lives to use technology and what comes with it, social media. These two things have created a sense of dependence in millennial that basically we can say that our smartphones and computers are a part of us.
Firstly, Traditional media have more experience in editing news than social media and their editors, journalists are trained professionally. News and reports disseminated by TV or newspaper are more vivid than short articles or short messages on the social media so that they still can attract many audiences. Investigation shows that half of readers have shared news stories, images or videos and most of them come from traditional media (Anderson, M. & Caumont, A, 2014). Furthermore, the key element for the survival of traditional media is its authority that is brought by professionalism and social responsibility. Recent years, many fake rumors and information invade our personal life through social media.
Breaking your goals into categories will help you in achieving them quickly. The goals of social media marketing also depend on different channels that you will use like Facebook, twitter etc. all these are different from each other. For example in terms of Twitter, you need to increase engagement rate, frequency of tweet, retweets, growth of followers etc. In case of Facebook, for increasing engagement you have to increase the number of page likes.
News makers that are communicating directly with the audience with the use of social media are overtaking news organizations. Some people say that this is the reason as to why traditional media is important and others say the increase in the amount of eyewitness and expert accounts that are on social media make the traditional media less significant. (Bradshaw,
The Impact of Social Media Social Media has profound effects on today’s society. Over the years, Social Media has emerged as one of the prime choices of communication for people of all ages. In fact, 74% of online adults use Social Media. Social Media has become so defining feature of our traits and is bringing about changes to our society. While we cannot correctly predict the development of social medial in the next 20 years, we can foretell that its evolution will be evasive.
With the rapid development of the Internet, social media has intruded our life in silence, and has changed everyone’s daily life in various ways. It raises a debated question whether the government should be involved in the control of social media or not. It is obvious to see that social media is greatly enhancing the quality of human being’s lives by expanding channels of receiving the latest news, accelerating the speed of information transition, and providing a better environment of medical treatment for patients. However, whether the involvement of the government is a good thing or not is to be discussed. Some people agree with the government taking control on social media, while others not.
Over the years, technology has made great advances on the way people communicate and these devices have been naturalized as they are present in people’s everyday lives. Originally, people used to communicate using the telegraph, then it was replaced by the telephone. Nowadays, cellphones, email, video conferences and the Internet top the list of preferred communication methods. In the last years, the increasing use of social media has become a subject of primary interest in the whole world questioning online interactions, the type of communication it establishes and mostly important, the degree of strength of the bonds tied using social networks. Certainly, social media has been considered a double-edged sword and up to now, a worldwide debate
These media regularly achieve an expansive gathering of people and in this way can be generally lavish. Yet in your industry or area, they may be extremely viable in helping you achieve your business sector. Despite the fact that studies recommend that New Media, principally the Internet, is progressively getting more grounded, substitution of traditional media is not a broad wonder yet. There is deficient proof and it gives the idea that TV outlets are still intensely viewed as important news sources. HP promote their company high technology HP laptop through billboards, banners, newspapers, magazines, television, radio and telephone directories.
We are living in an era where access to information has become even more innovative. There was a time when people used to sit in front of TV and watch news and other current affairs’ programs. But now, things have changed a lot as people are getting news through social media, mostly from Facebook and Twitter. Currently we have quick access to breaking news than ever before, as we can get it through Social Media immediately as it occurs, sometimes even before the reporting of News Agencies or Channels, a reason why more people are getting inclined towards social media for information and news. Apart from that, smartphones have played a major role in reducing the gap and have made access to information easier and made it a tap or sound beep of notification away to know about any latest happening.