UNDER ARMOUR Slide 1: Hi my name is Letycia Germain and I’m here to tell you about UnderArmour and where it all started. Under Armour is company that specializes athletic clothing and equipment. They also sponsor many professional athletes to promote their brand, such as Tom Brady, Stephen Curry and Dwayne Johnson. Slide 2: Kevin Plank was the founder of the now billion-dollar industry in 1995. This 23-year old football player played for the University of Maryland throughout his college career. Plank was also the special teams captain and played as a fullback. He had a simple idea that initially began from his grandmother’s basement in Washington, D.C. Slide 3:During practice, Plank got sick and tired of having to change out of sweaty …show more content…
After spending 2 years of selling products out of the trunk of his car and making sales all along the east coast, in 1998 the company outgrew his grandmother’s basement and moved to a warehouse located in Baltimore. Slide 6:The Under Armour brand was first noticed by the public when Oakland Raiders quarterback Jeff George was seen wearing an Under Armour turtleneck on the cover of USA Today back in 1996. Shortly after, Plank made a sale with Georgia Tech selling 10 t-shirts. That sale opened the doors to an even bigger opportunity where he signed contracts with Arizona State, North Carolina State and a few other D1 teams. Slide 7: As Kevin Plank’s company quickly grew more people wanted his products. Warner Brothers reached out and contracted Under Armour to be featured in Oliver Stone’s Any Given Sunday and The Replacements. The first Under Armour commercial was launched in 2003 where the brand coined the famous slogan “PROTECT THIS HOUSE”. Slide 8: The brand was built on highly reputable values. The core of Under Armour lives by the 4 pillars of greatness, make a great product, tell a great story, provide great service, and build a great team. With Kevin Plank coming from an athletic background where the focus is improvement, he made sure to emphasize the importance of growth and betterment with the products of the
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Hi, my name is Noorullah. Today, I will be talking about Tim Horton. Raise your hand if you’ve been to Tim Hortons… Now put your hands down. Have you ever wondered why it’s there? Well 59 years ago, Miles Gilbert “Tim” Horton decided to change Canada, making it the country with the top 7 fastest-growing restaurant chains!
Nike has been around much longer than most would think and continues to be the leading trend setter in athletic wear. Nike was started in January of 1964. The athletic company began as just a small clothing distributing company out of the truck of Phil Knight’s, owner and CEO of Nikes, Car. The Saying you started from the bottom is very true when it comes to Nike who now leads in sales of all athletic gear compared to Adidas who at the time of 1964 was the most popular athletic company. From starting in a truck of a car no one would suspect that this company would not only be defined as the definition of ‘cool’ when purchasing clothing and shoes from stores all over the United States but yet the brand that carries our pop culture.
The United States Air Force General Purpose: To inform Specific Purpose: To inform my peers about The United States Air Force. Thesis: The United States Air Force is a branch of the U.S. military that has a fairly short history, very specific purpose, and has served in many wars with numerous achievements. Introduction Attention-Getter: The United States Air Force (USAF) veterans include Johnny Cash, Chuck Norris, and Morgan Freeman.
They want people to , when looking for sporting gears, see the brand of nike and instantly know that is quality and reliable products on the shelf. They used ethos ,pathos, and logos to boost their campaign in establish well known sporting product on worldwide platform. This is the way how nike has become so successful in its category. Nike is setting standards that other companies are following in sporting
When it comes to athletic apparel, the first company people think of is either Nike or Adidas. Why is this so? Both Nike and Adidas have done an impressive job in marketing their products, with popular spokesperson like Kobe Bryant or Derrick Rose. Nike’s success is attributed to its products contributing to the success of the athletes who purchase them. Nike and Adidas seemed as though they had control on the athletic apparel oligopoly, but recently, Under Armour has become a serious competitor to the two companies.
NIKE “Just do it” Campaign. Introduction: Nike, Inc. is a top supplier and advertiser of sportswear and supplies. The American maker was established on Jan 25, 1964 as Blue Ribbon Sports. In 1978, the new Nike, Inc. was fabricated under the name of Nike. The world's No. 1 shoemaker outlines and exchanges shoes for a variety of sports.
in was founded on 1960’s on Beaverton, Oregon its initial founders are blue ribbon sports . Since its foundation the company was characterized by the rapid growth and development.. The main mission of the company was to gain a larger share of the market . In the first decade of its existence they attracted leading sportsmen for advertisement campaigns . Steve Prefontaine, an American record holder, and John McEnroe were the first ambassadors of Nike .
Intro Shoes have always been around since the dawn of time. There have been many designs come along with this as there is so many different shoe designers who create shoes. Everybody has there own taste on what type of shoe they like and what feels more comfortable to them. This is exactly what that website is aimed to do so if you want to know what shoe for playing basketball or even just a casual shoe to wear, this is the right place for you. Back in the day shoes were not made intended to be high quality but more of a necessity.
General purpose: To inform the public on the importance of using sun protection Specific purpose: To educate the public on the importance of protecting skin from the sun, and to encourage the use sun protection, such as sunscreen and hats, on a daily basis to prevent exposure from the sun that causes unwanted and harmful diseases that could have been preventive. Thesis statement: Many people do not use sun protection on a daily basis and are unaware of the dangers that can be easily preventive by using sun protection. I. Introduction A.
We all use it. Whether it is a text to your significant other, a hard work day on the job, a quick drive to the store, even something as simple as going to church, no matter where we are we always seem to be using technology. Technology is a growing issue with each passing day and even though there are positive effects it also has its negative side. It affects the things we do such as communication and playing, but most importantly affects our brain with our daily thought process. Today, Im going to inform you on how technology has affected you and your daily lifestyle habits.
1. Introduction Under Armour, Inc. (Under Armour) is a leading sports apparel and equipment manufacturing company founded in 1996 by Kevin Plank, a 23-year-old former University of Maryland football player.. He revolutionized the sports apparel industry by creating a superior, moisture-wicking, performance T-shirt, made of synthetic fabrics. Under his leadership, the company grew from a 17,000-dollar business in 1996 to a 4.83-billion-dollar empire. 2.
2.0 Competitor Analysis The industry that Under Armour is involved with is extremely competitive, with competing against big names such as Nike or Adidas. Although it’s hard at the beginning, but customers want to have the highest quality apparel therefore they turn to Under Armour. Under Armour stays in the competition by having high quality products, and also by signing endorsements deals with major athletes (Owusu, 2017). By having major athletes represent Under Armour, means the company will be bringing in "big money" because they will bring up the brand’s popularity. The major competitors in this industry are of course inclusive of big names such as Adidas, Nike, Dick’s Sporting Goods and Puma.
Nike is the leading and renowned world supplier of athletic apparel and shoes. The brand is in control of over 47% of the market for athletic shoes. The company begun way back in 1962 and it was founded by Phil Knight and Bill Bower. It was originally known as Blue Ribbon Support and only in 1978 did it change its name to the worldwide recognized brand, Nike. Nike provides its products to more than 100 countries throughout the world.
We, as a species have a hard time admitting when we are wrong. How do you live with something that has no cure? Sure, they have medication and counseling that can help subdue the problem for a short time being, but, it’s always there, haunting the corners of your mind. Attention Deficit Disorder, or ADD is a somewhat commonly known. People sort of know what it is, but that doesn’t mean that they completely understand what it is.
Competitive Advantage Customer Loyalty • Brand Image: Uniqlo has built up brand awareness through advertising and marketing. Uniqlo eventually got its message “high quality, fashionable pieces in lots of colour at reasonable prices” across. • Positioning: Uniqlo has positioned itself as the world’s only LifeWear Brand. LifeWear is comfortable everyday clothes for a better life as a result of its high quality, fashionable and affordable characteristics. (Refer to Figure 1) • Unique Merchandise: