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Feasibility Of Video Marketing

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Significance of video marketing and its feasibility

Introduction

What is social media? ‘‘Social media is a participatory online media where news, photos, videos, and podcasts are made public via social media websites through submission’’ (Dave, 2012). What is marketing? “Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large’’ (The American Marketing Association, 2007). By combining the definition of both social media and marketing we can say that social media marketing is the technique of connecting customers to their desired products over the internet. This essay will specifically concentrate on …show more content…

Video marketing can take various diverse forms. It has been empowered by the boost in bandwidth and video utilization. Videos can be used for marketing purposes by purchasing ad spaces or by just posting a video on a video platform (e.g., YouTube) and looking for viral distribution. YouTube marketing is a fairly new and upcoming method of marketing and thus has a lot of research to it.
Media-sharing platforms permit users to produce and upload multimedia content. YouTube marketing is a very inexpensive method of advertising as companies can produce videos with very little skill and upload them to YouTube to reach millions of customers. Social media-sharing platforms allow firms to share a wide range of media types.
This essay will detail the most reliable and most used technique of marketing i.e. Video marketing and this essay will also talk about YouTube as a social media platform, benefits of advertising on YouTube and the costs faced by companies who advertise through YouTube.

About …show more content…

It is stated that customers watch more videos and because of which YouTube has more than 4 billion views per day. YouTube is the second major search engine after Google (which owns YouTube). 78% of the population watch no less than one video on YouTube every week and 55% of the population look at YouTube videos each day. Out of all the B2B customers, 92% of them watch online videos. 34% of the online shoppers in this planet would most likely purchase a product after seeing its online video (Douglas, 2014).
Douglas (2014) states that videos are effortlessly searchable, For example: On Google, 70% of the search results are in the form of YouTube videos. YouTube also provides widespread viewer data that can give the firm a deep insight into the activities of viewers who interact with the promoters videos. YouTube helps firms to increase their sales by allowing 30 second ads to pop up before the actually searched video, these short 30 second ads have an 88.3% completion rate. Amazon, Dell, and a lot other online sellers have openly shared data showing that a posted video advertisement can boost the chances of a consumer purchasing a commodity by as much as

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