During Super Bowl Sunday, millions of people across the globe tune in to watch the game while also gawking at some of the most popular commercials of the year. Coca-Cola presented its commercial “Love Story” during this past Super Bowl. They are known for having memorable and popular advertisements, this past one was no different. “Love Story” persuades the average person to drink a Coke with any meal along with the ones they cherish.
As reflected in the readings of Reading Popular Culture: An Anthology for Writers 3rd Edition, present-day advertisements expand far beyond the endorsement of a product. While the initial intent for various corporations surround the operation of selling and marketing products, many companies also find success in promoting masked messages. According to Jean Kilbourne in her article pertaining to the study of advertisement, she reveals the underlying tactics of commercialized business. As stated in the article “’In Your Face…All Over the Place’:
Groupon Super Bowl Commercial Ad Gone Bad When developing ads you have to come up with a strong persuasion technique that will appeal to your audience. To have a strong ad you have to use one to three of the three rhetorical devices. Those three rhetorical devices are logos, pathos, and ethos. (Phillips & Bostian, 2015)
Within this commercial, logos was not very prevalent. I chose a commercial about dog food and they didn’t mention the dog food until the end. Through the entire advertisement, if focused on the dog and his owner. In the end, you finally got to see the paw print logo appears as well as the company name, IAMS. The director makes an interesting decision by having the commercial not be focused on the logos.
The Audi R8 Big Game Commercial, "Commander" talks about an old man who is thinking about his time as an astronaut. He misses it and he just stares at a wall and doesn’t talk to anybody. His son comes with his Audi R8 and he gives the car keys to his dad to drive it. He becomes happy and excited and it makes him relive his time as an astronaut. The commercials purpose was to promote the Audi R8 car. Watching the commercial, the intended audience for an adult man with a son. I say that because the main character’s are an old man and his son. This commercial instills values like the past meaning reliving what you loved and also family. It’s not effective because it doesn’t use the Rhetorical Appeals like Ethos and Logos but, it does include Pathos which makes it somewhat good.
Extra -Gum Advertisement The purpose of this commercial is to encourage the viewer to realize the importance of a stick of Extra gum in their life. The commercial begins with a tender moment between a new father and his young daughter as he chews a piece of Extra gum and makes an origami bird out of the wrapper. The father’s act of giving an origami gum wrapper to his daughter is repeated through different stages of the daughter’s life: at her birthday, at the beach, at the ball game, at the house with a date, and an emotional moment ending with the father’s discovery that she has always kept the origami birds in a special box. The audience of this commercial is everybody who are chewing gum and there is no age limit.
There are so many types of abuse including physical, psychological, sexual, verbal and so many more. This particular one shows a Muslim woman who wears her veil, but the thing that sticks out the most is her bloody eye. Physical abuse is something that, unfortunately, anyone can go through. Whether it be a woman or a man, no one should have to suffer through the pain. Sadly, it doesn’t matter what race, gender, sex, or age someone is because there is someone waiting to intimidate or control them. This advertisement is one of many that sends a message of a tragic doing that happens all over the world. Women between the ages of 18-24 are most commonly abused by an intimate partner. 1 in 3 women have been victims of some
To start off, the first rhetorical appeal embraced in the commercial is ethos. Sarah McLachlan is a famous Canadian singer that is featured in the ASPCA commercial. Her song, “Angel”, is played at the start of the commercial and makes the viewer feel sorrow for the animal that’s been through abuse. More credibility is established
This commercial draws on the viewers emotional well-being through the dialogue of the characters. The first words said in the commercial are, " Never give up on the ones that you care about and, always remember the good things." That statement is strong and will immediately catch the reader 's attention. The little boy also said, “I looked everywhere.
Throughout the course we mainly constructed rhetorical analysis through assigned readings and projects. In the beginning of the course we started by writing a reading analysis of the articles from the textbook, Norton Field Guide. The readings we had to analyze: “The Fashion Industry...” by Hannah Berry, “Our Declaration” by Danielle Allen, “Just One More Game...” by Sam Anderson and “Well Behaved Women” by Laurel T. Ulrich. Professor Lewis assigned demonstrate rhetorical analysis each one of them by summarizing, rhetorical analysis and response. In addition to inspecting the parts where there are ethos, pathos and logos. As well as understanding what was the target audience to whom the author is trying to convey his message, the situation and what areas were the author, most effective in persuading the audience utilizing these three appeals and if not how could he or she been more persuasive to the public.
In a world where women’s sensuality is a sign of alluring power, Victoria’s Secret is undoubtedly one of the most successful companies to capitalize from this aspect of women. From sleepwear to sportswear, Victoria’s Secret has expanded its production to fit every woman’s daily agenda, ensuring that no matter the event, Victoria’s Secret is there for you. In the company’s 2016 Sport TV Commercial, Victoria’s Secret markets sports bras to young women across the nation, as the company continues its prominent influence in the fashion industry. The reason behind the Victoria’s Secret ad’s success is through its strong use of pathos and ethos, although the ad lacks logos.
In the “Squatty Potty” infomercial, the ad makers are trying to convince the audience to buy their product by explaining to them how using it helps prevent health problems. In the beginning of the ad the prince shows us how the unicorn is going to teach us how to use the squatty potty and how the squatty potty is going to give us the poop of our lives. The ad makers carefully crafted logos and ethos appeals to give reasons and knowledge for their audience to buy their product. They also used humor and comic to make the audience watch and feel more comfortable thinking about the proses of pooping.
The basis of this assignment was to select an advertisement or commercial and analyze it by demonstrating my understanding of the rhetorical strategies; ethos, pathos, and logos. I choose a Super Bowl commercial put out by Budweiser depicting a feel-good message about drunk driving. The famous beer company traded in the Clydesdale horse for an adorable puppy to play the part of a dog who was left at home while his owner is out partying for the night. In this analysis, I address the intended audiences that the Budweiser commercial was catering to while addressing the subject, language, and predominate images used in this advertisement. I aimed to determine the overall purpose and stating whether or not the commercial was effective in persuading
It is not that simple to get 40 million viewers on a video in YouTube! Nike Sports Company made an astonishing advertisement that mixed the meanings of rhetoric with a sense of humor to make an advertisement that hooked the audience and filled them with inspiration. The smart use of logos, pathos, and ethos by showing actual people wining prizes, a commentary that motivate the commercial figures, and real professional players from different sports made the short video special and unique. The video demonstrates that it is only a blink of an eye between being born and becoming a champion, and that we can push our limits beyond expectations.