1 Introduction
With the growing awareness of the rights of disabilities intourism and travel sector as well as government, accessible tourism becomes one of the potential trends of tourism in future. Disabilities refer to "people who have long-term physical, mental, intellectual or sensory impairments".(The UN Convention on the Right of Person with Disabilities, 2006); while accessible Tourism is known as Barrier-free Tourism. According to the European Network for Accessible Tourism (ENAT) in 2009,accessible tourism means a form of tourism with servicesand facilities including physical environment, information, communication and transportation forthe ease of people who have special needsin their enjoyment of leisure time without any barriers. Furthermore, accessible tourism covers information such as gathering and accommodation. However, since governments are still struggling with accessible facilities, there is still a long path for accessible tourism to go.
This paper attempts to analyze the potential market
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The efforts can be observed through the regulations concerned and enacted by the Austrian government. However, suppliers are far behind in meeting the standards in view of high costs and lack of recognition. On the other hand, due to the lack of accessibility facilities and insufficientinformation, disabled people do not intended to travel more frequently. It is known that development of accessible tourism in Austria involves investments of infrastructures and additional service provisions, which may be deemed as extra financial inputs from the service providers. Having said that, it is considered as worthy since the investment may bring about great potential benefits from assessable tourism in turn, not only from local customers of Austria, but also from worldwide
Last but the most viable option in this case is the market development
The need market is a niche segment and so the the corresponding customer base is relatively small. But targeting the need market can avoid excessive advertising fees as needed in the fun market and the effectiveness of advertising is higher when the focus of need market is shaper. Also, the fun market is highly saturated while need market is not, having rooms of expansion. Therefore, it is recommended that Nanda should focus on the need market since it would be more feasible in terms of limited funds. Some may say that the fun market could boost the sales of Clocky as new and unique items are welcomed by the public.
Throughout history, many individuals have had the need of accessing anything that has piqued their interest. Corporations now provide a way for individuals to buy products that match their interest. Simply developing a product does not give one a chance to be successful in selling them. Some products may have competition while on the other hand, the product may not be interesting to begin with. However, advertising is what generally makes a product be either successful or a failure.
The change from an institutional setting to a more community based setting shows a change in the attitude and believe about individuals with disabilities. Since their emancipation from institutions more than 40 years ago, the rights of persons with intellectual disabilities to participate in society have been increased with opportunities for full inclusion. The concept of inclusion encompasses both acceptance and respect. Children and adults are at risk of experiencing social exclusion and discrimination associated with their disability. While physical inclusion through accessibility change occurs, there is a lack of “feeling” a part of the community, which has some individuals with disabilities calling to action the need for social emotional inclusion.
n Nancy Mairs essay, “Disability”, she illustrates the lack of representation of people with disabilities in the media. While disability plays a major role in Mairs’ life, she points out the various ways her everyday life is ordinary and even mundane. Despite the normalcy of the lives of citizens with disabilities Mairs argues the media’s effacement of this population, is fear driven. She claims, “To depict disabled people in the ordinary activities of daily life is to admit that there is something ordinary about the disability itself, that it may enter anybody’s life” (Mairs 14). Able bodied people worry about the prospect of eventually becoming physically impaired.
The adoption of new technologies and trends is being facilitated in the industry for the competition and the customer’s overall experience. Many suppliers that are having similar strategies face a strong competition. The barriers for exiting the markets are high. Products and services of are undifferentiated leading the customer to focus on the prices offered. Low market growth, so it can be increased only by taking another firm’s market share.
2.2 Industry Analysis - Porter’s 5 Forces Analysis Threat of Substitutes Bicycles and services from unknown manufacturers can provide huge substitution threats. Just as alarming for bicycle manufacturers is the internet: it is developing as an excellent medium for cheap marketing services. The price that consumer are willing to pay for a product is depends the quantity and the availability of substitute products. When a close substitute for a product is exist, industry profitability is suppressed because consumer will pick out if the price are high. Example consumer will compare the price of other bicycles with this bicycle in terms of quality and appearance, a customer can easily get another bicycle which is less difference but in more cheaper
If the market is in recession the demand can be expected to be on the lower side whereas in case of boom condition, demand will definitely be much higher. Competitors: The strategies of the competitors over the past periods should be analysed in depth and should be used to fine tune the forecast for next
Largely, the entry of the company into the distribution channels has limited the threat of major or powerful suppliers. The company has created its own retail stores and online web marketing. This approach aims at capturing the consumers that would want to order the product directly from the manufacturer. In fact, the online marketing model does not only enable the firm to sell directly to the respective consumer, but also enables the firm to identify the unique needs of the consumers. The direct link between the consumers and the company is critical to continuous growth of the company.
The concept of accessibility extends to a wide range of facilities that are a part of our everyday usage such as elevators, Braille signage and sound-enabled signals at pedestrian crossings. The overall aim of this concept is to enable people with special requirements to gain access to aspects of everyday life that include transportation, education, employment, housing, entertainment and so on.
IDENTIFY AND RESEARCH A TOURISM ATTRACTION Introduction Tourism has experienced continued growth and extensive diversification and competition on the last decades, becoming one of the fastest growing economic sectors in the world and by consequence, one of the main income sources for many developing countries. “Every time we travel we are part of a global movement that has the power to drive inclusive development, to create jobs and to build the sustainable societies we want for our future,” says the actual UNWTO¹ Secretary General, Taleb Rifai. “This movement also contributes to build mutual understanding and to safeguard our shared natural and cultural heritage,” he completes. A sustainable and responsible approach to tourism means that neither the natural environment nor the socio-cultural organisation of the host communities would be compromised by the arrival of tourists.
Lesbian, Gay, Bisexual and Transgender (LGBT) Community are a variety of people who belong in the diversified third sex. LGBT Tourism is a segment within the Tourism industry which aims to attract and market locations appealing to the LGBT community. The main objectives of LBGT tourism are; to promote travel services, accommodations and destinations that will fascinate LGBT tourist; propose LGBT-friendly attractions; offering destinations to individuals who wants to travel for socializing with other LGBT people and LGBT travelers who are predominantly focused with cultural and safety issues. What are the preferences of the LGBT Community in determining a tourist attraction? Are they in search for something more specific within the attraction?
Benefits of Tourism Tourism is an important activity that people has undertaken for a very long time in the most countries around the world. In recent time it has been recognized as an important social and economic phenomenon. As well as its direct effect it has indirect effects both on the society and at the individual level. . The interaction between tourists and poor communities can provide a number of intangible and practical benefits. These can range from increased awareness of cultural, environmental, and economic issues and values, on both sides, to mutual benefits from improved local investment in infrastructure.
Therefore, tourism may be defined as the activities, processes and outcomes by the relationship and interaction among the tourist, government, suppliers of the tourism, the host communities and the environment that surrounding the destination which involved in attracting and accommodating of the visitors (Goeldner & Ritchie, 2009). According to Goelner & Ritchie (2009), there are four different perspectives of tourism can be identified from the tourist, business operator who providing goods and services, government of the host destination area and the local community. The first group is the tourists or visitors. They are the group who search for various travel experiences and satisfaction physically and psychologically.
Tourism can be considered one of the most significant economic and social phenomena of the twentieth and twenty-first century. The evolving of the tourist’s behavior has triggered a series of changes in the way of operating the tourism businesses. From traditional travel agencies, hotels and airlines up to the online tour operators. All tour operators have had to adapt to the changes of the individual as a traveler and this has led to continuous development of strategies by the agents.