Advantages Of Spa Tourism

INTRODUCTION

Malaysia had being in list as one of the most famous health and tourism country in Asian after a few years. Malaysian people became aware about their lifestyle and they want to stay health, plus many people like to live in holistic and proactive lifestyle. The changes happen following the demographic change, when have many leisure time of the elderly and many of elderly highly risk having chronic disease and having physical weakness. Indeed, people changes in healthy lifestyle because of employment, wish to spend leisure time appropriately and general lifestyle.

Usually, when talking about health and wellness, the first consumer came out is spa. Spa tourism is famous among who fun seeker, occasional pampers, relaxers, serenity

Nowadays, many spa tourism or health tourism create the package to attract people to come. In marketing, the most important is about the affordable price because it can increase the business economic. Here has three ways for the tourists or another person to get the best price for spa package such as pre-book for the next appointment, check through the social media networks and get a membership. First is about pre-book for the next appointment which is nowadays many spa founders willing to extend a discount on all services if the tourists make an appointment on the day of their visit. This is give benefits to spa because having the next appointment slot filled or they can do any types of marketing. Actually, the tourists need to ask first the spa itself in term of discount because the discount is not always advertised. Second is the tourists must check through the social media networks because nowadays more spas are using social media marketing tools including Twitter and Facebook to offer exclusive deals and specials. Finally, to get the best price for spa package is getting a membership. This is because become a spa membership and loyalty clubs can help the people save up to 20 per cents or more off in spa treatments throughout the year. Furthermore, memberships programs typically require the people to pay a

We can promote our spa by using the nature of the product which is introducing the products through newspaper, brochures, websites, blogs, and others. Therefore, to make a promotion also shot the target at which the communication is aimed whereas both ‘push’ or distribution channel-oriented; and ‘pull’ or final customer oriented communications are heavily used in health and wellness tourism. The stage in the life cycle in which the product is to be found that has create a global promotion mix for health and wellness tourism, since our products will be very different stages in the respective life cycles. The situation in whereby the marketer finds him or herself in the marketplace. So, to make the promotion for spa especially those forms that are not site-specific, are highly competitive and the market, especially in the luxury or the relatively easily standardised in term of medical tourism segments in the whole world. In this situation, where is price or quality ratios, or surgeons (brand names) is most important to increase the promotion. Lastly is about the budget spending for the promotional strategy which is we need to focus on a certain